Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead user acquisition strategies and campaigns for a health-focused app.
- Company: Join Palta, a thriving tech platform with over 60 million active users.
- Benefits: Enjoy flexible work options, competitive salary, stock options, and a premium app subscription.
- Why this job: Make a real impact in health tech while working in an inclusive, dynamic environment.
- Qualifications: Experience in user acquisition, digital marketing, and analytics tools is essential.
- Other info: Opportunity for relocation to Cyprus and support for English learning.
The predicted salary is between 43200 - 72000 £ per year.
Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more. The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY. We’re on a mission to improve health through nutrition. SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth. It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behaviour change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers. With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits.
As the Senior User Acquisition Manager at Simple Life, you will be a key player in our marketing department, responsible for devising and executing strategies to acquire new users for our application from web and app traffic. Your role will be vital in expanding our customer base, increasing brand visibility, and ensuring the continued success of our product. Collaborating with cross-functional teams, you will have the opportunity to leverage your expertise to shape the company's user acquisition strategy and contribute to our overall growth.
Key Responsibilities:- Strategy Development: Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
- Campaign Management: Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
- Budget Management: Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
- Market Research: Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
- Collaboration: Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
- User Analytics: Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behaviour, and identify areas for improvement.
- A/B Testing: Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
- User Segmentation: Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
- Reporting and Insights: Regularly report on campaign performance and provide actionable insights to management and stakeholders.
- Stay Updated: Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts.
- Proven track record of successfully managing user acquisition campaigns and driving significant growth on web platforms, with experience in the web-to-app model.
- Expertise in digital marketing channels such as Google, Bing, Yahoo, ASA etc.
- Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Experience working with international markets, preferably the US market.
- Previous experience in a leadership or managerial role within user acquisition is preferred.
- Ability to thrive in a fast-paced, dynamic startup environment.
- Strong analytical skills with experience in data-driven decision-making.
- HR Interview
- Test Assignment
- Technical Interview
- Cultural Fit Interview
- Google Review
- Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product.
- A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options.
- In-office, remote and hybrid work opportunities.
- Relocation package (Cyprus) - optional.
- The equipment whatever you need to be happy and productive.
- A premium SIMPLE subscription.
- 21 days annual leave, plus bank holidays (those observed where you live).
- Support to learn English, should you need (or want) to.
- Flexible hours. We focus on your results, not how long you spend at your desk.
Please read our privacy notice in respect of your application. Please note that your personal data will be stored for one year, as reasonably necessary to resolve any disputes within the hiring process, if any occur.
Senior User Acquisition Manager (Google) employer: Palta
Contact Detail:
Palta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior User Acquisition Manager (Google)
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition, especially within the health and wellness app sector. Understanding what strategies have been successful for similar companies can give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the digital marketing and user acquisition fields. Attend industry events or webinars to connect with others who may provide insights or even referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've achieved in previous roles. Being able to showcase your data-driven decision-making skills will demonstrate your capability to manage user acquisition campaigns effectively.
✨Tip Number 4
Research Palta and its products thoroughly. Understanding their mission and how they position themselves in the market will allow you to tailor your conversations and show genuine interest in contributing to their growth.
We think you need these skills to ace Senior User Acquisition Manager (Google)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in user acquisition and digital marketing. Use keywords from the job description to demonstrate that you meet the qualifications and have the necessary skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health tech and your understanding of user acquisition strategies. Mention specific campaigns you've managed and the results achieved, linking them to the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive decisions in previous roles. Mention any tools you're familiar with, such as Google Analytics or AppsFlyer, to strengthen your case.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations in your application. Describe how you effectively communicated and worked with different departments to achieve common goals.
How to prepare for a job interview at Palta
✨Know Your Metrics
As a Senior User Acquisition Manager, you'll need to demonstrate your understanding of key performance indicators (KPIs) like conversion rates and ROI. Be prepared to discuss specific metrics from your past campaigns and how you used them to drive growth.
✨Showcase Your Strategy Development Skills
Prepare to talk about your experience in developing user acquisition strategies. Highlight any successful campaigns you've led, particularly those that involved multiple channels or innovative approaches, as this will resonate with the company's focus on comprehensive strategies.
✨Familiarise Yourself with Their Products
Take the time to understand SIMPLE and its unique value proposition. Being able to articulate how your user acquisition strategies can specifically benefit their health-focused apps will show your genuine interest and alignment with their mission.
✨Emphasise Collaboration Experience
Since the role involves working with cross-functional teams, be ready to share examples of how you've successfully collaborated with creative and content teams in the past. This will demonstrate your ability to work effectively within their organisational structure.
