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For Companies At a Glance
- Tasks: Lead user acquisition strategies and manage a dynamic team to drive app growth.
- Company: Join Palta, a fast-growing tech platform with a focus on health and well-being.
- Benefits: Opportunity for career growth, hands-on experience, and employee stock ownership.
- Why this job: Make a real impact on people's lives while working with innovative technologies.
- Qualifications: 5+ years in user acquisition, especially in health and fitness, with strong analytical skills.
- Other info: Be part of a small, talented team and collaborate with industry experts.
The predicted salary is between 72000 - 108000 £ per year.
Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes successful companies such as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more. The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY. Lovi is an all-in-one AI cosmetologist that helps people evaluate their skin conditions, select the appropriate skincare program, and follow it for the best results.
Position Overview
We are seeking an experienced Head of User Acquisition. The role demands expertise in operating with high budgets, app growth strategies, particularly through channels like Facebook, Google, TikTok, ASO / ASA and through web2web funnels. The ideal candidate will be a strategic thinker with a passion for health and well-being, and a proven track record of executing successful campaigns.
Responsibilities
- User Acquisition strategy and execution
- Strategically manage and scale user acquisition initiatives, within our W2W and App in the B2C USA / Tier1 markets.
- Allocate 30% of your time to hands-on campaign management and 70% to team management and strategy
- Developing and managing the UA budget and modelling media marketing mix
- Research and implement innovative acquisition channels
- Comprehensive UA Reporting
- Managing media plan reporting, including plan vs. actual analyses.
- Implementing transparent UA reporting at the company level
- Data-driven approach to ad creative tests
- Implementing MarTech solutions, tooling and automatization to increase UA campaigns efficiency
- UA team management
- Directly manage a team of 3 UA Managers and hiring new members
- Coordinating external contractors and agencies
- Collaboration with Growth team
- Align UA efforts in improving shared Growth team KPIs
- Effective communication with other teams (Growth, Product, SMM, ASO, Creative, Finance)
We expect that you have
- Deep understanding of marketing and user acquisition first principles
- At least five years of experience in user acquisition, with a focus on the health and fitness sector
- Demonstrated expertise in managing a variety of paid channels, strategies and funnels, handling over $10 million in annual ad spend
- Experienced in leading a team of 3-5 user acquisition managers and coordinating with contractors
- Proven track record in developing team processes, systems, and establishing effective work routines
- Strong Analytical Skills
- History of leveraging analytics for optimizing campaign performance and process development
- Ability to analyze beyond Customer Acquisition Cost (CAC) metrics to positively influence Lifetime Value (LTV) and product metrics using UA tools
- Proficient in building and maintaining professional relationships with other departments
- Effective communicator, adept at conveying complex ideas clearly and persuasively
- Excellent communication skills and fluency in English
- Takes responsibility for outcomes, demonstrating accountability and ownership
- Displays resilience and composure under stress, maintaining a calm and steady approach in high-pressure situations
Why work with us
- A rare opportunity to launch a new big thing from scratch.
- The co-founders have vast experience and accomplishments in the industry.
- An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves.
- Being a crucial member of the growth team is an excellent way to obtain decent knowledge and hands-on experience in various topics.
- Joining the startup in the very early stage means an opportunity to take the maximum out of the employee stock ownership plan.
- Come be part of a fast-growing startup that is hungry for innovation.
Our current team is pretty small: we have less than thirty team members. Most of our fellow colleagues are engineers — ML, backend, iOS, and web developers. The product team also includes several designers, analysts, product and content managers as well as UX researchers. We collaborate with many scientists to make sure our app is in line with the existing body of research.
Head of User Acquisition employer: Palta
Contact Detail:
Palta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of User Acquisition
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in user acquisition. This will give you an edge during interviews and show that you’re not just talk but can deliver results.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their user acquisition strategies and think of ways you could contribute. Tailoring your approach shows genuine interest and can set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and being part of our exciting journey.
We think you need these skills to ace Head of User Acquisition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of User Acquisition role. Highlight your experience with user acquisition strategies, especially in the health and fitness sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for health and well-being, and explain why you’re excited about joining our team at StudySmarter. Let us know how you can contribute to our growth!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate your success in managing user acquisition campaigns. We love numbers that tell a story about your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. We can’t wait to hear from you!
How to prepare for a job interview at Palta
✨Know Your Numbers
Make sure you come prepared with key metrics from your past campaigns. Be ready to discuss your experience managing high budgets and how you've optimised user acquisition strategies. This will show that you understand the financial side of the role and can drive results.
✨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles, especially in the health and fitness sector. Highlight your ability to think critically about user acquisition channels like Facebook, Google, and TikTok, and how you've tailored campaigns for different audiences.
✨Demonstrate Team Leadership Skills
Since this role involves managing a team, be ready to share examples of how you've successfully led teams in the past. Talk about your approach to recruitment, team processes, and how you've fostered collaboration among team members and other departments.
✨Be Data-Driven
Emphasise your analytical skills by discussing how you've used data to inform your decisions. Be prepared to explain how you've gone beyond just looking at Customer Acquisition Cost (CAC) and have influenced Lifetime Value (LTV) through your user acquisition efforts.
