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- Tasks: Lead social media programs and create engaging content for EMEA audiences.
- Company: Palo Alto Networks is a leader in cybersecurity, dedicated to protecting our digital way of life.
- Benefits: Enjoy flexible work options, wellbeing programs, and opportunities for personal development.
- Why this job: Join a dynamic team shaping the future of cybersecurity with creativity and collaboration.
- Qualifications: 4+ years in social media or digital marketing; strong writing and storytelling skills required.
- Other info: Travel is required for key regional events; experience with design tools is a plus.
The predicted salary is between 36000 - 60000 £ per year.
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Our Mission At Palo Alto Networks everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and more secure than the one before. We are a company built on challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Who We Are We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday – from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.
As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities – just to name a few!
At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.
Job Description
Your Career We’re looking for a dynamic Senior Social Media Specialist to join our global social media team in the London office, supporting our brand and campaigns across the EMEA region. In this role, you’ll help shape and share our cybersecurity story across social platforms with a focus on localization, regional amplification, and storytelling that resonates with EMEA audiences.
You’ll collaborate closely with global and regional marketing teams, translate complex topics into compelling, audience-first content, and support both day-to-day execution and special projects like case study promotion, Ignite on Tour coverage, and localized thought leadership. If you\’re a strong writer, strategic thinker, and enjoy the balance of creativity and structure, this role is for you.
Your Impact
- Lead the execution of EMEA social media programs in partnership with the global social team, including adapting messaging and assets to resonate with regional audiences
- Create compelling social content for LinkedIn, X, Instagram, Facebook, and Threads, with a focus on regional storytelling and voice
- Partner with campaign managers to localize and amplify case studies, thought leadership, and customer wins across EMEA markets
- Coordinate event coverage and travel for key regional events like Ignite on Tour, capturing moments and developing content in real time
- Craft engaging content for our Employee Advocacy platform to empower regional teams and partners with brand-aligned content
- Manage stakeholder feedback and approvals while keeping projects on track
- Collaborate with designers and video editors (or edit simple graphics/videos yourself) to bring ideas to life
- Monitor and report on key performance metrics, applying insights to optimize strategy
- Participate in social listening activities and share EMEA-specific insights with global teams
- Help manage agency partners to ensure on-time, high-quality deliverables
- Travel is required for this role to support Ignite on Tour
Qualifications
Your Experience
- 4+ years of experience in social media, content marketing, or digital marketing within a B2B or high-tech environment
- Strong writing, editing, and storytelling skills—especially for social-first formats
- Familiarity with EMEA audiences and an understanding of how to adapt content for different cultures and regions
- Experience collaborating with designers and editors; basic design or video editing skills (e.g., PhotoShop, Final Cut) are a strong plus
- Comfortable working in a global, fast-paced environment with shifting priorities
- Experience working with social media scheduling and analytics platforms (e.g., Sprout Social, LinkedIn Campaign Manager)
- A self-starter with solid organizational and project management skills
- Bonus: experience working on influencer programs, customer marketing, or executive social content
Additional Information
The Team Joining our social team means being the front page of the Palo Alto Networks brand. We set the standard for driving awareness, engagement, and impact across the cybersecurity industry. Our team operates with incredibly high standards, pushing creative boundaries to tell compelling stories and amplify our brand voice. We\’re looking for someone on our level—an ambitious, talented individual ready to help us continue shaping the future of digital security through exceptional social media strategies.
Our Commitment We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
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Sr Social Media Specialist employer: Palo Alto Networks
Contact Detail:
Palo Alto Networks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Social Media Specialist
✨Tip Number 1
Familiarise yourself with Palo Alto Networks' mission and values. Understanding their commitment to cybersecurity and innovation will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Engage with their social media channels before applying. By interacting with their content, you can gain insights into their brand voice and audience engagement strategies, which will be invaluable when discussing your ideas for their social media presence.
✨Tip Number 3
Prepare examples of your previous work that demonstrate your ability to create compelling social media content. Highlight any experience you have in adapting messaging for different cultures, especially within the EMEA region, as this is crucial for the role.
✨Tip Number 4
Network with current or former employees on platforms like LinkedIn. This can provide you with insider knowledge about the company culture and expectations, and may even lead to a referral, increasing your chances of landing the job.
We think you need these skills to ace Sr Social Media Specialist
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Palo Alto Networks' mission and values. Highlight how your personal values align with theirs in your application.
Tailor Your CV: Make sure your CV reflects your experience in social media and content marketing, particularly in a B2B or high-tech environment. Use keywords from the job description to ensure it resonates with the hiring team.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling skills. Discuss specific examples of how you've successfully engaged audiences through social media and how you can contribute to their mission.
Showcase Relevant Experience: When detailing your work experience, focus on your achievements in social media strategy, content creation, and collaboration with teams. Mention any familiarity with EMEA audiences and tools like Sprout Social or LinkedIn Campaign Manager.
How to prepare for a job interview at Palo Alto Networks
✨Showcase Your Storytelling Skills
As a Senior Social Media Specialist, your ability to craft compelling narratives is crucial. Prepare examples of how you've successfully translated complex topics into engaging content for social media, particularly for EMEA audiences.
✨Demonstrate Cultural Awareness
Familiarity with EMEA audiences is key for this role. Be ready to discuss how you adapt content for different cultures and regions, showcasing your understanding of local nuances and preferences.
✨Highlight Collaboration Experience
This position requires close collaboration with various teams. Share specific instances where you've worked effectively with designers, campaign managers, or other stakeholders to deliver successful social media campaigns.
✨Prepare for Performance Metrics Discussion
Understanding key performance metrics is essential. Be prepared to talk about how you've monitored and reported on social media performance in the past, and how you've used insights to optimise strategies.