At a Glance
- Tasks: Drive innovative search strategies and optimise campaigns across EMEA for impactful business outcomes.
- Company: Join Palo Alto Networks, a leader in cybersecurity with a mission to protect our digital lives.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
- Why this job: Make a real difference in cybersecurity while working with cutting-edge technology and passionate teams.
- Qualifications: 6+ years in digital marketing, with strong SEM experience and analytical skills.
The predicted salary is between 60000 - 80000 € per year.
Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary Your Impact Own and Evolve Search Strategy Develop and execute regional search strategies on platforms such as Google Ads, Microsoft Ads (Bing) to drive high‑intent demand capture aligned with business priorities. Ensure campaigns are structured to support global growth objectives while accounting for regional search behaviors, language nuances, and market dynamics across EMEA. Drive Business Outcomes from Search Connect search performance to real business outcomes including pipeline, opportunity creation, and revenue influence. Translate campaign insights into recommendations that improve demand capture, lead quality, and overall marketing effectiveness - not just media performance metrics.
Campaign Execution & Optimisation Build, launch, and manage paid search campaigns across multiple markets while continuously optimising campaign structures, bidding strategies, targeting, and messaging to improve performance and efficiency. Work directly within advertising platforms to implement optimisations and scale successful strategies.
Data-Driven Insights & Market Intelligence Analyse campaign performance data to uncover trends, keyword opportunities, competitive insights, and demand signals. Translate findings into clear recommendations that influence both search investment strategy and broader marketing initiatives.
Influence Content & Creative Strategy Leverage search insights to inform content development, messaging, and landing page strategy, helping ensure that high‑intent queries are matched with relevant experiences that move buyers further along the decision journey. Partner with content, SEO, and web teams to improve search visibility and engagement across key product and solution categories.
Cross-Functional Collaboration Partner closely with Product Marketing, Global Campaigns, Field Marketing, and Sales teams to ensure search programs align with product launches, regional demand generation priorities, and integrated marketing campaigns. Serve as the search subject matter expert in cross‑functional conversations.
Agency & Stakeholder Management Collaborate with external agency partners and internal marketing teams to ensure strong execution, alignment with strategy, and continuous performance improvement. Influence stakeholders and represent the search function in regional discussions when needed.
Testing, Innovation & Continuous Learning Continuously test new approaches across bidding strategies, keyword expansion, audience targeting, ad creative, and landing page experiences. Stay ahead of evolving search trends including AI‑driven search results, AIO experiences, automation, and changing buyer research behaviors, ensuring Palo Alto Networks adapts quickly to new opportunities.
Reporting & Strategic Insights Develop performance summaries and strategic insights for weekly and monthly reporting, highlighting trends, opportunities, and recommendations that support marketing and business goals. Provide clear insights that help leadership understand how search contributes to broader growth initiatives.
Your Experience Experience 6+ years of digital marketing experience with at least 4+ years managing Search Engine Marketing (SEM/PPC) programs in a B2B technology environment (SaaS or cybersecurity preferred). Search Platform Expertise Hands‑on experience managing campaigns in Google Ads and Microsoft Advertising (Bing). Search Ads 360 Experience Experience using Google Search Ads 360 (SA360) for campaign management, bid strategy optimisation, budget pacing, and performance reporting. Business & Analytical Mindset Strong analytical skills with the ability to translate performance data into actionable insights that drive business outcomes. Advanced proficiency in Excel or Google Sheets (pivot tables, data analysis, reporting) required. Analytics & Measurement Experience working with analytics platforms such as Adobe Analytics, Tableau, or Google Analytics to interpret performance data and connect marketing metrics to pipeline and revenue outcomes. Global Campaign Experience Experience supporting search campaigns across multiple countries and languages with an understanding of localisation, regional search behaviour, and market nuance. AI & Automation Mindset Comfortable leveraging AI tools, automation platforms, and emerging search technologies to streamline workflows, improve reporting, and identify new optimisation opportunities as search continues to evolve. Collaboration & Communication Strong communication skills with the ability to present performance insights and strategic recommendations to cross‑functional stakeholders and agency partners. Curiosity & Innovation A curious mindset with a desire to challenge conventional approaches and continuously experiment with new strategies that improve performance and business impact. Self‑Starter Highly organized and detail‑oriented with the ability to manage multiple campaigns, markets, and priorities in a fast‑paced environment.
SEM Strategist (EMEA) employer: Palo Alto Networks
At Palo Alto Networks, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. As an SEM Strategist in EMEA, you'll be part of a team that values your voice and ideas, while enjoying opportunities for professional growth and development in a supportive environment. With a commitment to diversity and inclusion, we ensure that every employee can contribute meaningfully to our mission of protecting our digital way of life.
StudySmarter Expert Advice🤫
We think this is how you could land SEM Strategist (EMEA)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Palo Alto Networks. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your SEM strategies and successes. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by diving deep into Palo Alto Networks’ mission and values. Be ready to discuss how your experience aligns with their focus on innovation and collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace SEM Strategist (EMEA)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the SEM Strategist role. Highlight your experience with Google Ads and Microsoft Advertising, and show us how your skills align with our mission at Palo Alto Networks.
Showcase Your Analytical Skills:We love data-driven insights! In your application, share examples of how you've used analytics to drive business outcomes in previous roles. This will help us see your analytical mindset in action.
Be Authentic:Let your personality shine through in your application. We value collaboration and innovation, so don’t hesitate to share your unique ideas and experiences that demonstrate your passion for digital marketing.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Palo Alto Networks
✨Know Your SEM Inside Out
Make sure you brush up on your SEM knowledge, especially around Google Ads and Microsoft Advertising. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show your expertise and how you can contribute to their mission.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing how you've used data to drive business outcomes in previous roles. Bring examples of how you've translated performance metrics into actionable insights that improved campaign effectiveness. This aligns perfectly with their focus on data-driven decision-making.
✨Emphasise Collaboration
Since collaboration is key for this role, think of examples where you've worked cross-functionally with teams like Product Marketing or Sales. Highlight how your contributions helped align search strategies with broader marketing initiatives, showcasing your ability to work well with others.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in SEM, particularly around AI and automation. Be prepared to discuss how you've adapted to changes in the industry and how you plan to leverage new technologies to enhance search strategies. This shows you're not just reactive but proactive in your approach.
