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- Tasks: Support integrated marketing campaigns and turn high-level frameworks into actionable media plans.
- Company: Join Palo Alto Networks, a leader in cybersecurity innovation.
- Benefits: Hybrid work model, competitive pay, and a chance to shape the future of digital security.
- Why this job: Be part of a dynamic team that drives impactful marketing strategies in a fast-paced environment.
- Qualifications: 5+ years in B2B media planning with strong organisational and analytical skills.
- Other info: Collaborative culture focused on clarity and outcomes, with excellent growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
This role is a contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through our trusted staffing partners.
We are seeking an Omni Channel Media Planner (Contractor) to support the orchestration and execution of integrated marketing campaigns within the US. Reporting to the VP of Integrated Programs & Activation, you will be responsible for taking high-level campaign frameworks and turning them into actionable media plans that drive demand and pipeline impact. This role is ideal for a detail-oriented execution specialist who thrives in the "how" of marketing. You will ensure that our integrated programs are launched on time, managed with precision, and optimized for maximum performance across the digital ecosystem.
Duration: 12 Months
Location: London, Hybrid (3x Office)
Experience: 5+ Years
The ideal candidate will have valid work authorization to work within London. This position is not eligible for any visa sponsorship.
Your Impact
- Campaign Orchestration & Trafficking
- Creative Coordination: Act as the primary liaison between the creative team and media agencies to ensure specs are met and assets (banners, videos, copy) are delivered on time for launch.
- Link & Tag Management: Generate and audit all tracking URLs (UTMs) to ensure data flows correctly into Salesforce and Adobe Analytics. Conduct daily audits of active campaigns to verify tracking pixels are firing and ads are appearing on correct placements.
- Media Planning & Tactical Execution: Maintain and update the "Master Media Flowchart" to reflect shifting flight dates, budget reallocations, and creative rotations.
- Vendor & Platform Management: Manage daily check-ins with platform partners (LinkedIn, Google, Programmatic vendors) to review pacing and technical health.
- Audience Mapping: Build out specific account lists (ABM) and buying groups within platforms like LinkedIn Campaign Manager as defined by the integrated program strategy.
- Reporting & Analysis: Pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high-performing tactics and provide data-driven recommendations.
- A/B Test Management: Monitor live creative tests and provide "stop/go" recommendations based on which assets drive the best engagement with target buying groups.
- Optimization Logs: Maintain a running log of all campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions.
- Pacing & Reconciliation: Daily monitoring of spend across all channels to ensure the budget is utilized evenly. Review monthly media invoices against actual delivery to resolve billing discrepancies.
- Cross-Functional Communication: Provide regular status updates to Regional Marketing leads on current live campaigns and upcoming activations.
Your Experience
- Strategic Omni-Channel Architecture: 3-6 years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication within the SaaS/Tech sector.
- Budgetary & Financial Rigor: Proven experience in managing "Master Media Flowcharts," monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy.
- Operational Rigor & Orchestration: Exceptional organizational skills to manage creative asset trafficking and complex campaign calendars across multiple stakeholders with a "zero-error" mindset.
- ABM Execution & List Management: Hands-on experience executing Account-Based Marketing (ABM) tactics, including the technical build-out of specific account lists and buying groups within LinkedIn Campaign Manager and other DSPs.
- Strong operational rigor: Comfortable managing complex campaign calendars and coordinating multiple stakeholders in a fast-paced environment.
- Analytical Synthesis: The ability to interpret complex performance metrics ($CPL$, $CPM$, $ROAS$) and translate them into actionable "stop/go" optimization recommendations for non-technical stakeholders.
- Communication: Clear and concise communication skills, with the ability to manage project status updates effectively across a matrixed team.
The Team
Our team values clarity, outcome-oriented work, and a collaborative spirit. Together, we are building a scalable engine that turns integrated marketing into a competitive advantage for Palo Alto Networks.
Education
Bachelor’s degree or equivalent relevant work experience required.
Information about Palo Alto Networks
At Palo Alto Networks®, everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Omni Channel Media Planner (Contractor) employer: Palo Alto Networks
Contact Detail:
Palo Alto Networks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omni Channel Media Planner (Contractor)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for an Omni Channel Media Planner role. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Get your portfolio ready! Showcase your past campaigns and media plans that highlight your skills in orchestration and execution. A well-organised portfolio can really set you apart when you’re chatting with potential employers.
✨Tip Number 3
Practice your pitch! Be prepared to talk about your experience with integrated marketing campaigns and how you’ve driven demand in previous roles. A confident and clear explanation of your achievements can make a lasting impression.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a leg up. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Omni Channel Media Planner (Contractor)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in omni-channel media planning. Use keywords from the job description to show that you understand what they're looking for.
Showcase Your Skills: Don’t just list your skills; provide examples of how you've successfully executed integrated marketing campaigns. This will help us see your practical experience and how it aligns with the role.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. Highlight your key achievements without fluff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Palo Alto Networks
✨Know Your Campaigns
Before the interview, dive deep into recent integrated marketing campaigns, especially those in the tech sector. Be ready to discuss how you would take high-level frameworks and turn them into actionable media plans, showcasing your understanding of campaign orchestration.
✨Master the Metrics
Brush up on key performance metrics like CTR, CPL, and MQLs. Be prepared to explain how you’ve used these metrics in past roles to optimise campaigns and make data-driven recommendations. This will show your analytical prowess and operational rigor.
✨Showcase Your Coordination Skills
Highlight your experience in managing creative asset trafficking and complex campaign calendars. Share specific examples of how you've coordinated with multiple stakeholders to ensure campaigns launch on time and meet specifications.
✨Communicate Clearly
Practice articulating your thoughts clearly and concisely. Since communication is key in this role, prepare to demonstrate how you’ve effectively managed project status updates across teams, ensuring everyone is aligned and informed.
