At a Glance
- Tasks: Drive innovative search strategies and optimise campaigns to boost business outcomes.
- Company: Join Palo Alto Networks, a leader in cybersecurity with a mission to protect our digital lives.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for professional growth.
- Other info: Diverse teams welcome; we celebrate innovation and inclusion.
- Why this job: Make a real impact in the cybersecurity industry while working with cutting-edge technology.
- Qualifications: 6+ years in digital marketing, with expertise in SEM and analytics.
The predicted salary is between 60000 - 80000 € per year.
Our Mission
At Palo Alto Networks, we're united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‐edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real‐time problem‐solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary
Your Impact
- Own and Evolve Search Strategy
Develop and execute regional search strategies on platforms such as Google Ads, Microsoft Ads (Bing) to drive high‐intent demand capture aligned with business priorities. Ensure campaigns are structured to support global growth objectives while accounting for regional search behaviours, language nuances, and market dynamics across EMEA. - Drive Business Outcomes from Search
Connect search performance to real business outcomes including pipeline, opportunity creation, and revenue influence. Translate campaign insights into recommendations that improve demand capture, lead quality, and overall marketing effectiveness - not just media performance metrics. - Campaign Execution & Optimisation
Build, launch, and manage paid search campaigns across multiple markets while continuously optimising campaign structures, bidding strategies, targeting, and messaging to improve performance and efficiency. Work directly within advertising platforms to implement optimisations and scale successful strategies. - Data-Driven Insights & Market Intelligence
Analyse campaign performance data to uncover trends, keyword opportunities, competitive insights, and demand signals. Translate findings into clear recommendations that influence both search investment strategy and broader marketing initiatives. - Influence Content & Creative Strategy
Leverage search insights to inform content development, messaging, and landing page strategy, helping ensure that high‐intent queries are matched with relevant experiences that move buyers further along the decision journey. Partner with content, SEO, and web teams to improve search visibility and engagement across key product and solution categories. - Cross-Functional Collaboration
Partner closely with Product Marketing, Global Campaigns, Field Marketing, and Sales teams to ensure search programs align with product launches, regional demand generation priorities, and integrated marketing campaigns. Serve as the search subject matter expert in cross‐functional conversations. - Agency & Stakeholder Management
Collaborate with external agency partners and internal marketing teams to ensure strong execution, alignment with strategy, and continuous performance improvement. Influence stakeholders and represent the search function in regional discussions when needed. - Testing, Innovation & Continuous Learning
Continuously test new approaches across bidding strategies, keyword expansion, audience targeting, ad creative, and landing page experiences. Stay ahead of evolving search trends including AI‐driven search results, AIO experiences, automation, and changing buyer research behaviours, ensuring Palo Alto Networks adapts quickly to new opportunities. - Reporting & Strategic Insights
Develop performance summaries and strategic insights for weekly and monthly reporting, highlighting trends, opportunities, and recommendations that support marketing and business goals. Provide clear insights that help leadership understand how search contributes to broader growth initiatives.
Your Experience
- Experience
6+ years of digital marketing experience with at least 4+ years managing Search Engine Marketing (SEM/PPC) programs in a B2B technology environment (SaaS or cybersecurity preferred). - Search Platform Expertise
Hands‐on experience managing campaigns in Google Ads and Microsoft Advertising (Bing). - Search Ads 360 Experience
Experience using Google Search Ads 360 (SA360) for campaign management, bid strategy optimisation, budget pacing, and performance reporting. - Business & Analytical Mindset
Strong analytical skills with the ability to translate performance data into actionable insights that drive business outcomes. Advanced proficiency in Excel or Google Sheets (pivot tables, data analysis, reporting) required. - Analytics & Measurement
Experience working with analytics platforms such as Adobe Analytics, Tableau, or Google Analytics to interpret performance data and connect marketing metrics to pipeline and revenue outcomes. - Global Campaign Experience
Experience supporting search campaigns across multiple countries and languages with an understanding of localisation, regional search behaviour, and market nuance. - AI & Automation Mindset
Comfortable leveraging AI tools, automation platforms, and emerging search technologies to streamline workflows, improve reporting, and identify new optimisation opportunities as search continues to evolve. - Collaboration & Communication
Strong communication skills with the ability to present performance insights and strategic recommendations to cross‐functional stakeholders and agency partners. - Curiosity & Innovation
A curious mindset with a desire to challenge conventional approaches and continuously experiment with new strategies that improve performance and business impact. - Self‐Starter
Highly organized and detail‐oriented with the ability to manage multiple campaigns, markets, and priorities in a fast‐paced environment.
Our Commitment
We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
SEM Strategist (EMEA) in London employer: Palo Alto Networks
At Palo Alto Networks, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our focus on continuous learning and the opportunity to work alongside passionate individuals dedicated to making a meaningful impact in cybersecurity. With a vibrant office environment in EMEA, we offer flexibility, strong team dynamics, and the chance to influence the future of technology while enjoying a diverse and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land SEM Strategist (EMEA) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s your turn in the hot seat.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace SEM Strategist (EMEA) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the SEM Strategist role. Highlight your experience with Google Ads and Microsoft Advertising, and show how your skills align with our mission at Palo Alto Networks.
Showcase Your Data Skills:Since this role is all about data-driven insights, don’t forget to mention your analytical skills. Share examples of how you've used data to drive business outcomes in your previous roles.
Be Authentic:We love a bit of personality! Don’t be afraid to let your passion for digital marketing and cybersecurity shine through in your application. Show us why you’re excited about this opportunity!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to see your application and get you into the process quickly!
How to prepare for a job interview at Palo Alto Networks
✨Know Your SEM Stuff
Make sure you brush up on your SEM knowledge, especially around Google Ads and Microsoft Advertising. Be ready to discuss specific campaigns you've managed and the strategies you used to optimise them. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Prepare to talk about how you've used data to drive business outcomes in your previous roles. Bring examples of how you've analysed campaign performance and translated those insights into actionable recommendations. This will demonstrate your analytical mindset and ability to connect marketing metrics to real results.
✨Show Your Collaborative Spirit
Palo Alto Networks values collaboration, so be ready to share experiences where you've worked closely with cross-functional teams. Highlight how you’ve partnered with content, SEO, or sales teams to align search strategies with broader marketing goals. This will show that you can thrive in a team-oriented environment.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in SEM, especially around AI and automation. Be prepared to discuss how you would apply these trends to improve campaign performance. Showing that you're proactive about learning and adapting will set you apart as a candidate who’s ready to innovate.
