At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for top-tier accounts across EMEA.
- Company: Join a leading cybersecurity firm known for its dynamic and inclusive culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Diverse workplace committed to inclusivity and equal opportunity.
- Why this job: Make a real impact in the cybersecurity space while collaborating with global teams.
- Qualifications: 5-7 years in B2B marketing, especially in ABM or enterprise roles.
The predicted salary is between 80000 - 100000 £ per year.
As the ABM EMEA Lead you will be the connective tissue between our global marketing strategy, product marketing engines, and regional enterprise sales teams. You will design, execute, and optimize data‑driven, hyper‑targeted marketing programs aimed at a defined list of high‑value strategic and major accounts across the EMEA theatre. Your mission is to drive brand disruption, accelerate pipeline velocity, and foster deep C‑level engagement. You will leverage intent data, AI‑driven marketing tech, and highly customized content workflows to establish Palo Alto Networks as the cybersecurity platform partner of choice for EMEA’s largest enterprises.
Your Impact
- Strategic Account Alignment: Partner closely with Regional Sales Directors and Strategic/Major Account Managers to select target accounts, analyze account insights, and co‑create bespoke 1:1 and 1:few ABM plans that align with specific regional pipeline goals.
- Campaign Orchestration & Execution: Architect and deploy multi‑channel, personalized ABM campaigns (including digital, content syndication, tailored nurture tracks, executive roundtables, and high‑touch bespoke events) that address the specific pain points of target personas (e.g., the C‑Suite and the wider Decision‑Making Buying Group).
- Cross‑Functional Collaboration & Internal Amplification: Navigate a highly matrixed organization by acting as the bridge between EMEA Field Marketing teams, Global Campaign Hubs, Paid Media, and Partner Ecosystem teams to ensure campaign consistency and zero‑defect execution. Drive a rigorous internal amplification and alignment rhythm, which includes leading continuous reporting with sales and marketing, publishing ABM newsletters, attending regional monthly and QBR meetings, and providing bi‑weekly email updates to key stakeholders.
- Localization & Cultural Nuance Management: Balance global marketing frameworks with regional realities. Adapt messaging, content strategies, and delivery channels to fit the unique linguistic, cultural, and compliance (e.g., NIS2, DORA, Sovereignty) needs of various EMEA sub‑regions.
- Data‑Driven Optimization & Reporting: Shift away from vanity metrics to relentlessly track business outcomes. Interrogate intent data, monitor funnel health, and report on ABM KPIs (such as account engagement, pipeline acceleration, marketing sourced pipeline, CxO engagements, focused on maximizing contributions to >50% Top 300 Accounts platform penetration and ROI) during quarterly business reviews with sales leadership.
- AI Integration: Actively embrace and weave AI capabilities into the fabric of daily workflows using AI tools to scale deep account research, streamline hyper‑personalized content creation, and analyze predictive intent data. Build a repeatable, AI‑enabled content framework to create relevance across industries, use cases, accounts, and personas. You will actively weave AI into daily workflows contributing to a real‑time, AI‑powered EMEA asset repository.
Qualifications
- B2B Enterprise Experience: 5–7+ years of hands‑on experience in Enterprise Field Marketing, Demand Generation, or specific ABM roles, ideally within the cybersecurity, SaaS, or deep technology sectors.
- ABM Practice Mastery: Proven track record of planning and executing outcome‑based 1:1, 1:few, and 1:many ABM programs that have directly resulted in increased marketing‑sourced pipeline and shortened sales cycles for high‑value accounts.
- MarTech Proficiency: Strong familiarity and comfort with enterprise marketing technology stacks, including CRM (Salesforce), Marketing Automation (Marketo), and ABM/Intent platforms (e.g., Demandbase, 6sense, ZoomInfo), alongside webinar/event platforms (ON24, Splash).
- Stakeholder & Relationship Management: Exceptional communication and interpersonal skills. Proven capability acting as a trusted business partner to senior sales executives, guiding strategy during times of market ambiguity.
- Analytical Mindset: Comfortable using data to tell a story. Demonstrated understanding of full‑funnel metrics, Multi‑Touch Attribution (MTA), and how to derive actionable insights from account engagement analytics.
- Adaptability & Execution Focus: High‑energy self‑starter with a "can‑do" attitude, capable of balancing big‑picture strategy with precise operational execution while managing competing priorities in a fast‑paced environment.
- EMEA Regional Nuance: Prior experience operating within a pan‑EMEA capacity. Fluency in English is required; fluency in an additional European language (e.g., French, German, Spanish or Italian) is highly advantageous.
ABM EMEA Lead in London employer: Palo Alto Networks
At CyberArk, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As an Enterprise Customer Success Manager, you will benefit from our commitment to employee growth through continuous learning opportunities and a focus on professional development. Located in a vibrant tech hub, our team enjoys a dynamic environment that encourages innovation and the sharing of ideas, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land ABM EMEA Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Palo Alto Networks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Palo Alto Networks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Palo Alto Networks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Palo Alto Networks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ABM EMEA Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Palo Alto Networks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Palo Alto Networks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Palo Alto Networks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Palo Alto Networks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Palo Alto Networks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Palo Alto Networks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
