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For Companies At a Glance
- Tasks: Launch and optimise high-impact digital ad campaigns to drive customer acquisition.
- Company: Join Palo Alto Networks, a leader in cybersecurity innovation.
- Benefits: Flexible hybrid work, competitive pay, and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing and make a real impact on business growth.
- Qualifications: 3-6 years in Ad Operations with expertise in Google Campaign Manager and DSPs.
- Other info: Fast-paced environment with a collaborative team focused on achieving results.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Digital Ad Operations Specialist – Contractor – Palo Alto Networks
Role Description
This role is a contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through our trusted staffing partners.
Your Role
We are looking for an Ad Operations Specialist(Contractor), who will be essential to scaling customer acquisition efforts by ensuring a flawless and efficient launch of high-impact paid campaigns. This role involves owning the execution and optimization of digital media campaigns in our ad-server and paid media platforms. Responsibilities include campaign setup, budget management, optimization to campaign KPIs, audience targeting integration and reporting. You will act as a proactive self-starter, managing multiple workstreams in a fast-paced environment to facilitate business growth.
- Duration: 12 Months
- Location: London, Hybrid (3x Office)
- Role Type: Senior Individual Contributor (Non-Management)
- The ideal candidate will have valid work authorization to work within London, UK. This position is not eligible for any visa sponsorship.
Your Impact
Campaign Execution & Traffic Management:
- Meticulously build and launch campaigns, ad sets, and individual ads across key channels.
- Manage the technical pipeline of performance marketing initiatives, contributing directly to the growth of a sophisticated e-commerce business.
- Oversee audience targeting integration, manage audience match rates across platforms (TTD, Meta, Google/YouTube), and curate segments using tools like LiveRamp.
Technical Quality Assurance (QA) & Troubleshooting:
- Lead the technical QA process for all ad creative—including static, rich media, video, and third-party tags—to ensure they meet standards and fire correctly across web, mobile, and app platforms.
- Systematically investigate and reconcile data discrepancies between the Google Ad Server, DSPs, and publisher reporting systems.
- Be able to resolve complex ad-serving, tracking, and reporting issues with internal teams and external partners.
Performance Optimization & Reporting:
- Monitor and optimize campaigns to ensure they run without issue, managing budget pacing to avoid under/over spend, and hit campaign KPIs successfully.
- Utilize Excel/Google Sheets for data manipulation and deliver standardized or custom reports from the Google Ad Server to provide performance insights.
- Work closely with Campaign Strategists to create media plans based on historical performance data.
- Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error.
Your Experience
- Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360)
- Deep expertise in DSPs like Display & Video 360 (DV360), The Trade Desk (TTD) and major social platforms including Meta (Facebook/Instagram), LinkedIn, and Reddit.
- 3-6 years of dedicated experience in Ad Operations, Digital Media Operations, or Ad Technology roles.
- Comfort with HTML, JavaScript, rich media formats, VAST/VPAID for video, and current cookie/privacy regulations (GDPR, CCPA).
- Exceptional candidates will have experience with LiveRamp, Bomobra, Demandbase and other ABM or Audience focused vendors.
Professional Attributes
- Exceptional level of organization and meticulous attention to detail for error-free trafficking.
- Proven ability to diagnose and resolve complex technical issues under pressure.
- Strong interpersonal skills for managing diverse stakeholder groups and fostering internal and external relationships.
The Team
Our team values clarity, outcome-oriented work, and a collaborative spirit. Together, we are building a scalable engine that turns integrated marketing into a competitive advantage for Palo Alto Networks.
Education
Bachelor’s degree or equivalent relevant work experience required.
Information about Palo Alto Networks
At Palo Alto Networks®, everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Digital Ad Operations Specialist - Contractor in City of London employer: Palo Alto Networks
Contact Detail:
Palo Alto Networks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Ad Operations Specialist - Contractor in City of London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of your past campaigns. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your knowledge about the company. Tailor your responses to highlight how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Digital Ad Operations Specialist - Contractor in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Ad Operations Specialist role. Highlight your experience with Google Campaign Manager 360 and DSPs, as well as any relevant projects that showcase your skills in campaign execution and optimisation.
Show Off Your Technical Skills: Since this role involves a lot of technical work, don’t shy away from showcasing your proficiency in HTML, JavaScript, and any ad-serving technologies you’ve worked with. We want to see how you can troubleshoot and resolve complex issues!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out. Remember, we value clarity and organisation just as much as you do!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Palo Alto Networks
✨Know Your Tools Inside Out
Make sure you’re well-versed in Google Campaign Manager 360, Display & Video 360, and other DSPs mentioned in the job description. Familiarise yourself with their functionalities and be ready to discuss how you've used them in past roles.
✨Showcase Your Problem-Solving Skills
Prepare examples of complex technical issues you've resolved in previous positions. Highlight your troubleshooting process and how you ensured campaigns ran smoothly, as this role requires a proactive approach to problem-solving.
✨Demonstrate Attention to Detail
Since meticulousness is key in ad operations, come prepared with examples that showcase your organisational skills. Discuss how you’ve managed campaign setups and optimisations without errors, and how you ensure quality assurance in your work.
✨Be Ready to Discuss Performance Metrics
Understand the KPIs relevant to digital media campaigns and be prepared to talk about how you’ve monitored and optimised campaigns in the past. Use specific metrics to illustrate your impact on campaign performance and budget management.
