At a Glance
- Tasks: Manage and coordinate exciting virtual and in-person events across EMEA.
- Company: Join Palo Alto Networks, a leader in cybersecurity innovation.
- Benefits: Competitive salary, diverse team culture, and opportunities for growth.
- Why this job: Make a real impact in the fast-paced world of cybersecurity marketing.
- Qualifications: 7+ years in marketing with strong event management skills.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real‑world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary Your Career Palo Alto Networks is looking for a growth‑minded individual who thrives in a fast‑paced environment to join our EMEA Centre of Excellence. The Centre of Excellence is a centralized marketing hub. This team plays a vital role in the EMEA Marketing organization. We help our Field & Channel marketing teams to scale and simplify marketing activities and processes.
The Marketing Marketing’s primary responsibility is the management and coordination of in‑person and virtual events, managing event execution, and coordinating audience acquisition programs for key events across multiple regions in multiple languages. This role is aligned to the global events team and regional marketing managers, focusing predominantly on the success and end‑to‑end management of virtual and in‑person EMEA‑level flagship events.
In this role, you will align closely with the EMEA Events Manager and regional field marketing teams to deliver a plan that achieves regional Demand Generation targets and supports the localized communication strategy, demonstrating solid project management skills.
As part of the EMEA Centre of Excellence, you will also participate in centralized initiatives that help the wider EMEA Marketing team to be more efficient, effective, and innovative.
Your Impact Own the event logistics, promotion, delivery, execution, follow‑up, and reporting of key virtual and in‑person EMEA‑level events, often with content in multiple languages, in alignment with global and regional stakeholders. Drive audience acquisition programs to support the success of highest‑priority events, including the flagship event series, Ignite on Tour. Success is defined by the quality and quantity of registrations to any given event. The impact of this role is directly linked to the success of the company - the better you perform, the more pipeline our sales teams are able to generate. Track and manage program effectiveness and apply learning from industry insights and best practices to continually optimize the customer journey from promotion through execution, delivery, follow‑up, and nurture. Maintain a disciplined communication and reporting cadence with Marketing & Sales stakeholders in a highly matrixed organization. Bring new ideas and innovative talent to help Palo Alto Networks engage customers and prospects repeatedly. Liaise with 3rd party vendors & agencies to explore new ideas and activities. Ensure administrative tasks are completed diligently and in a timely manner.
Qualifications Your Experience 7+ years of marketing experience. Strong communication skills at all levels of the organization. Experience in running in‑person and virtual events. Ability to manage and coordinate projects across multiple stakeholder groups and to tight deadlines. At any given time you could be working with 10+ stakeholders and their differing priorities on a project while managing 10 other projects in parallel with similar amounts of stakeholder involvement. Experience working in a strict deadline‑oriented environment, with excellent time management skills. Additional language skills are preferred, particularly German and/or Italian. As we are an international organization, working in multiple languages and with translated content should come as second nature to you. Proven ability to thrive in a fast‑paced environment with competing priorities and last‑minute changes. Proactivity. We want to see you ask questions and come up with solutions. Proficient with various technology platforms. You’ll be expected to get up to speed quickly on a number of MarTech tools & applications. Prior experience working with webinar tools (Zoom, On24), CRM (Salesforce), and event hosting and promoting tools (Swoogo, Splash, Knak, Marketo) are an advantage. Understanding and familiarity with Digital Marketing tactics, with the ability to coordinate digital marketing programs from beginning to end. Attention to detail is key. You’ll be responsible for our brand - producing and publishing externally‑facing content to our most important customers and prospects. A demonstrated interest in analytical skills to drive optimization. Excellent interpersonal skills and ability to interact with senior management. Willingness to take on additional tasks and roles with a "can‑do" attitude. Occasional travel will be required to attend and manage in‑person industry events (approximately 8‑12 times per year).
Our Commitment We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.
Marketing Manager - Strategic Events (Virtual & In-Person) London, United Kingdom employer: Palo Alto Networks, Inc.
Contact Detail:
Palo Alto Networks, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Strategic Events (Virtual & In-Person) London, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially around innovation and collaboration. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Marketing Manager - Strategic Events (Virtual & In-Person) London, United Kingdom
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience with in-person and virtual events, and show how your skills align with our mission at Palo Alto Networks.
Showcase Your Communication Skills: Since strong communication is key for this role, use your application to demonstrate your ability to convey ideas clearly. Whether it’s through your writing style or examples of past projects, let us see your flair!
Highlight Project Management Experience: We want to know about your experience managing multiple projects and stakeholders. Share specific examples that showcase your organisational skills and ability to meet tight deadlines.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Palo Alto Networks, Inc.
✨Know Your Events Inside Out
Make sure you research the types of events Palo Alto Networks hosts, both virtual and in-person. Familiarise yourself with their flagship event series, Ignite on Tour, and be ready to discuss how you can contribute to their success through audience acquisition and engagement strategies.
✨Showcase Your Project Management Skills
Prepare examples that highlight your ability to manage multiple projects simultaneously. Discuss how you've coordinated with various stakeholders in the past, especially under tight deadlines, to demonstrate your organisational prowess and adaptability in a fast-paced environment.
✨Emphasise Your Communication Skills
Since strong communication is key for this role, practice articulating your thoughts clearly and confidently. Be ready to share experiences where your communication skills made a significant impact, whether in managing teams or liaising with vendors.
✨Bring Innovative Ideas to the Table
Palo Alto Networks values creativity and innovation. Think about new ideas or strategies you've implemented in previous roles that could enhance event execution or audience engagement. Be prepared to discuss these during your interview to show you're proactive and forward-thinking.