Sr. Marketing Specialist - Strategic Events (Virtual & In-Person) in London

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real‑world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real‑world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

Your Career

Palo Alto Networks is looking for a growth‑minded individual who thrives in a fast‑paced environment to join our EMEA Centre of Excellence. The Centre of Excellence is a centralized marketing hub. This team plays a vital role in the EMEA Marketing organization. We help our Field & Channel marketing teams to scale and simplify marketing activities and processes. The Sr. Marketing Specialist’s primary responsibility is the execution and coordination of in‑person and virtual events, managing event delivery, and coordinating audience acquisition programs for key events across multiple regions in multiple languages. This role is aligned to the global events team and regional marketing managers, focusing predominantly on the success and end‑to‑end management of virtual and in‑person EMEA‑level flagship events. In this role, you will closely align and support the EMEA Events Manager and regional field marketing teams to deliver a plan that achieves regional Demand Generation targets and supports the localized communication strategy, demonstrating solid project management skills. As part of the EMEA Centre of Excellence, you will also participate in centralized initiatives that help the wider EMEA Marketing team to be more efficient, effective, and innovative.

Your Impact

• Deliver on our event execution plans, including logistics, promotion, follow‑up, and reporting of key virtual and in‑person EMEA‑level events, often with content in multiple languages, in alignment with global and regional stakeholders.
• Drive audience acquisition programs to support the success of highest‑priority events, including the flagship event series, Ignite on Tour. Success is defined by the quality and quantity of registrations to any given event. The impact of this role is directly linked to the success of the company - the better you perform, the more pipeline our sales teams are able to generate.
• Track and manage program effectiveness and apply learning from industry insights and best practices to continually optimize the customer journey from promotion through execution, delivery, follow‑up, and nurture.
• Maintain a disciplined communication and reporting cadence with Marketing & Sales stakeholders in a highly matrixed organization.
• Bring new ideas and innovative talent to help Palo Alto Networks engage customers and prospects repeatedly.
• Liaise with 3rd party vendors & agencies to explore new ideas and activities.
• Ensure administrative tasks are completed diligently and in a timely manner.

Qualifications

• 5+ years of marketing experience
• Strong communication skills
• Experience in running in‑person and virtual events.
• Ability to successfully deliver and coordinate projects across multiple stakeholder groups and to tight deadlines.
• Experience working in a strict deadline‑oriented environment, with excellent time management skills
• Additional language skills are preferred, particularly German and/or Italian.
• Proven ability to thrive in a fast‑paced environment with competing priorities and last‑minute changes
• Proactivity. We want to see you ask questions and come up with solutions.
• Proficient with various technology platforms.
• Prior experience working with webinar tools (Zoom, On24), CRM (Salesforce), and event hosting and promoting tools (Swoogo, Splash, Knak, Marketo) are an advantage.
• Understanding and familiarity with Digital Marketing tactics, with the ability to coordinate digital marketing programs from beginning to end.
• Attention to detail is key. You’ll be responsible for our brand - producing and publishing externally‑facing content to our most important customers and prospects.
• A demonstrated interest in analytical skills to drive optimization.
• Excellent interpersonal skills and ability to interact with senior management.
• Willingness to take on additional tasks and roles with a "can‑do" attitude.
• Occasional travel will be required to attend and manage in‑person industry events (approximately 8-12 times per year).

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.