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- Tasks: Create and publish engaging social media content for Palefire Studio.
- Company: Palefire is an independent design studio known for imaginative lighting featured in top publications.
- Benefits: Earn £250-£350 per day, flexible commitment of 1-1.5 days a week.
- Why this job: Join a creative team and express your ideas while growing a vibrant online community.
- Qualifications: Strong content creation skills, proficiency in Adobe tools, and a passion for design.
- Other info: Position based in London; apply quickly as the role will close once filled.
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Social Media Manager (Freelance), London
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Client:
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
fc79b0778ec6
Job Views:
5
Posted:
01.08.2025
Expiry Date:
15.09.2025
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Job Description:
PALEFIRE STUDIO
FREELANCE SOCIAL MEDIA MANAGER
Location: Winchester House, SW9 6EJ (ideally in person most of the time)
Commitment: 1-1.5 days a week (tbd)
Fee: £250-£350 per day (depending on experience and commitment)
Start date: As soon as possible
To apply: We will review applications as they arrive and will close the advert once the role is filled, therefore please apply as soon as possible.
ABOUT PALEFIRE
Palefire is a small, independent design studio creating imaginative, artistic lighting for the home. Founded in October 2021, our debut collection U/V has been featured in T Magazine , FT How to Spend It , Elle Decoration , House & Garden , and more. We\’re visually driven, creatively ambitious, and rooted in the world of interiors, art, and design.
Our growth has been fuelled by organic press and Instagram, and have started experimenting with paid social since May 2025. We have a strong visual identity and tone of voice, and we\’re now looking for someone to help us express this more consistently and inventively across our social platforms.
THE ROLE
We\’re looking for a part-time freelance Social Media Manager who is imaginative, visually fluent, and full of ideas. You\’ll create and publish original, engaging content that reflects our world—while helping us grow our online presence and community.
You\’ll work under the guidance of our freelance Head of Content, who oversees all content marketing activity. You\’ll collaborate closely with them to plan, schedule and execute social content, and may also assist the Creative Director during shoots or with ad-hoc visual tasks. This is a highly collaborative, hands-on role best suited to someone who loves the world of interiors and design.
ABOUT YOU
- You are a visually led creative, bursting with ideas and energy
- You have strong content creation skills across formats: image, video, and written
- You instinctively understand what works on Instagram and Pinterest—and how to tailor content accordingly
- You\’re analytical enough to track what\’s working and adjust accordingly
- You\’re detail-oriented with strong aesthetic judgement and a feel for contemporary design
- You\’re comfortable working within an existing brand identity while still contributing creatively
- You\’re happy to be guided by an editorial lead, and enjoy working as part of a small, collaborative team
- You\’re self-aware: you know your strengths, and where you might need to bring in collaborators.
RESPONSIBILITIES
- Plan and publish engaging daily Instagram content (Posts, Reels, Stories), in line with Palefire\’s visual and editorial direction
- Ideate and develop creative content using both existing assets (product/lifestyle imagery) and new material
- Curate and source relevant imagery and inspiration from press, collaborators, archives, or online
- Create cost-effective content using tools like collages, animation, AI or gifs
- Manage community engagement and help build meaningful online relationships
- Post regular content to Pinterest using our archive and new assets
- Collaborate with our paid media freelancer and the Head of Content by providing assets for Instagram ads
- Assist the Creative Director on visual content creation, such as behind-the-scenes footage or ad-hoc production support (not leading shoots)
- Support the Head of Content in refining and improving content strategy over time
SKILLS
- Proficient in Adobe Photoshop and InDesign (essential)
- Familiarity with Canva, Adobe Express, CapCut or similar (a plus)
- Experience using scheduling tools such as Later or Planoly
- Strong copywriting skills for captions, stories, and basic community comms
- Comfortable briefing or liaising with freelancers (e.g. videographers, designers)
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Social Media Manager (Freelance) employer: Palefire Studio
Contact Detail:
Palefire Studio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (Freelance)
✨Tip Number 1
Familiarise yourself with Palefire Studio's visual identity and tone of voice. Spend some time exploring their social media channels to understand the type of content they post and how they engage with their audience.
✨Tip Number 2
Prepare a portfolio showcasing your best social media work, particularly any projects related to interiors or design. Highlight your ability to create visually engaging content that resonates with audiences on platforms like Instagram and Pinterest.
✨Tip Number 3
Network with other professionals in the design and interiors space. Attend local events or join online communities where you can connect with potential collaborators or gain insights into current trends that could benefit your application.
✨Tip Number 4
Demonstrate your analytical skills by preparing examples of how you've tracked and adjusted social media strategies in the past. Be ready to discuss specific metrics and outcomes during any interviews to show your impact on previous projects.
We think you need these skills to ace Social Media Manager (Freelance)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in content creation and community engagement. Emphasise any previous work with design or creative brands to align with Palefire's aesthetic.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for interiors and design. Mention specific examples of how you've successfully managed social media accounts and created engaging content that resonates with audiences.
Showcase Your Creativity: Include a portfolio or links to your previous social media work. Highlight campaigns or posts that demonstrate your ability to create visually appealing and engaging content, especially on platforms like Instagram and Pinterest.
Highlight Analytical Skills: Mention any experience you have with tracking social media metrics and adjusting strategies based on performance. This will show that you can not only create content but also understand its impact and effectiveness.
How to prepare for a job interview at Palefire Studio
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare a portfolio of your previous work that highlights your ability to create engaging content across various formats. Be ready to discuss your creative process and how you tailor content for different platforms like Instagram and Pinterest.
✨Understand the Brand
Before the interview, take time to research Palefire Studio and their visual identity. Familiarise yourself with their past collections and social media presence. This will help you demonstrate how you can contribute to their brand while maintaining their established tone and style.
✨Prepare for Collaboration
This role involves working closely with the Head of Content and the Creative Director. Be prepared to discuss your experience in collaborative environments and how you handle feedback. Highlight any past projects where teamwork was essential to success.
✨Demonstrate Analytical Skills
The job requires tracking performance and adjusting strategies accordingly. Be ready to share examples of how you've used analytics to inform your content decisions in the past. Discuss specific metrics you’ve tracked and how they influenced your approach.