At a Glance
- Tasks: Lead international marketing campaigns and drive brand growth across EMEA & APAC.
- Company: Join a friendly, community-focused company with a strong global presence.
- Benefits: Flexible hours, hybrid working, 25 days holiday, wellbeing resources, and staff discounts.
- Other info: Opportunity to lead a team and grow your career with tailored development plans.
- Why this job: Make a real impact in a dynamic role while developing your marketing skills.
- Qualifications: Experience in international marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for a talented and driven marketing professional to join our Global Marketing team. Reporting to the Head of Global Marketing, this role takes ownership of marketing activity across our international regions (EMEA & APAC), delivering commercially focused campaigns that support both regional growth and global brand strategy. You will take the lead on our brand marketing across these regions, helping to grow and strengthen the Paladone & WeCool marketing function while increasing its overall impact, consistency and capability.
Working closely with Sales, eCommerce, licensors and agency partners, you will drive end‑to‑end campaign delivery to ensure activity is aligned to business objectives and delivers measurable results. This role will also line manage the Marketing Co‑Ordinator, giving you the opportunity to coach, develop and build a high‑performing team as the function continues to scale.
Responsibilities
- Marketing Delivery & Strategy
- Lead and execute marketing activity across international markets, optimising performance across all channels.
- Partner with Sales and eCommerce teams to support revenue growth and strengthen commercial propositions.
- Contribute to regional marketing strategy aligned with global direction.
- Social Media & Influencer Marketing
- Own social and influencer activity across international markets.
- Manage agencies and optimise campaign performance.
- Drive engagement, growth and brand advocacy.
- Email, PR & Campaigns
- Manage targeted B2B and B2C email campaigns.
- Oversee PR activity and agency relationships.
- Coordinate international campaigns, promotions and launches.
- Support ownership of website strategy and performance.
- Drive improvements across SEO, PPC and analytics.
- Collaborate on digital assets for campaigns.
- Analysis & Reporting
- Own marketing performance reporting for international markets.
- Analyse ROI and campaign effectiveness.
- Manage marketing calendars and planning.
- Leadership & Line Management
- Lead, coach and develop the Marketing Co‑Ordinator.
- Manage performance, objectives and engagement.
- Support recruitment and onboarding as required.
What you need:
- Proven experience in international marketing across B2B and B2C, ideally within FMCG or consumer goods.
- Strong knowledge of multi‑channel marketing, including social, influencer, email, PR and digital.
- Experience owning end‑to‑end campaign delivery, from planning to performance analysis.
- A commercial mindset, with the ability to drive ROI and support business growth.
- Confident stakeholder management, working closely with Sales, eCommerce and external partners.
- Experience managing agencies and suppliers to deliver high‑quality outcomes.
- Strong analytical, organisational and project management skills in a fast‑paced environment.
- Experience leading or mentoring others, with the ability to develop team members.
- Proactive and hands‑on, with the confidence to take ownership and drive results.
- Strong communication and influencing skills across global teams.
- Proficiency with marketing tools, analytics platforms and Microsoft Office.
Compensation package
We’re committed to supporting your life both inside and outside of work. You’ll enjoy flexible hours, hybrid working, 25 days’ holiday (plus bank holidays), additional wellbeing days, a Christmas closure and even a shorter day on your birthday. Our culture is friendly and community‑focused, with a Social Committee, fully funded events, team socials and activities that bring people together. Your health and wellbeing matter to us, so we provide paid medical appointment time, free eye tests and flu vaccinations, wellbeing resources, Mental Health First Aiders and Cycle to Work options and an NHS Top‑Up plan. We also support your financial wellbeing through a 35% staff discount on Paladone & WeCool products, retail savings, tech and furniture schemes, discounted legal services, access to financial advisers. We recognise and reward your contribution with annual pay reviews, bonuses, long service awards, peer recognition and a refer‑a‑friend scheme. With tailored development plans, funded training, professional qualifications, ILM leadership programmes and access to Litmos and LinkedIn Learning, you’ll have everything you need to grow your career with an award‑winning employer.
Next Steps
If you are ready to join the Paladone team then click apply and submit your Resume, Covering letter. We aim to respond to all applicants within 10 working days.
Marketing Lead in Brighton employer: Paladone
Paladone is an exceptional employer that prioritises employee wellbeing and professional growth, offering flexible hours, hybrid working, and a generous benefits package including 25 days of holiday, additional wellbeing days, and a supportive work culture. With a strong focus on community, employees enjoy fully funded events, team activities, and tailored development plans that empower them to thrive in their careers while contributing to impactful marketing strategies across international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Paladone and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Paladone are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Paladone on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Paladone. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Paladone. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Paladone:Show us that you’ve done your homework! In your application, briefly mention what you admire about Paladone’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Paladone
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Paladone will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Paladone, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
