At a Glance
- Tasks: Lead and shape the Pairs brand, creating engaging content and managing a small team.
- Company: Join a profitable, self-funded platform connecting founders with investors.
- Benefits: Fully remote work, creative freedom, and access to top AI tools.
- Other info: Opportunity for significant career growth in a dynamic, innovative environment.
- Why this job: Make a real impact on how founders and investors perceive capital raising.
- Qualifications: Experience in brand management, content creation, and team leadership required.
The predicted salary is between 59400 - 72600 £ per year.
We are hiring a Head of Brand to own how Pairs shows up in the world. The brand, the content behind it, the video we put out, and the small team that makes it with you. Pairs is where founders come to raise capital. We pair them with the right investors from a large, engaged global investor network, then our agents manage the relationships that turn into meetings. It is a two-sided platform, live with paying clients, profitable and self-funded, built by a small, senior, flat team that ships fast.
The role involves owning the brand, including what Pairs says, where it says it, how it looks, and the image a founder or investor meets before they ever talk to us. You set the strategy and run it. Most weeks that means one or two high-value posts in the founders' voices and one or two from the company. You run the story shoots with the founders and investors we work with, from booking the guest through to the final cut, and you cut video yourself. There is a weekly newsletter that also lives on our site, a monthly one, and a quarterly report we want the category to quote. Paid comes later, once we turn it on, and you own the brief behind every campaign. You also get a team, VC Content Interns who live in this space, write daily, and grow into full-time seats under you. You report to the co-founders, strategize with them, and get real creative freedom.
This is a player-coach seat and both halves are real. People who stopped writing and editing when they got their first team will not enjoy this. Neither will someone who has never had anyone reporting to them, though we will hear the case.
All of it is aimed at one thing: when a founder or an investor asks ChatGPT, Perplexity or Google how raising capital works and who to raise with, we want Pairs quoted back, and we want what gets quoted to be good.
What you will own:
- Positioning, voice and look, held consistent everywhere from the site to the feed to the newsroom.
- Weekly founder and company posts on LinkedIn and X, the newsletter on our site, the monthly one, and the quarterly report. You write them and you ship them.
- Founder and investor story shoots, from booking and prep through shoot day to the edit, with you cutting.
- Sponsorships and retargeting, planned and measured against inbound.
- VC Content Interns you brief, edit and grow into full-time hires.
- Content structured so AI answer engines and journalists quote us, with share of voice tracked and SEO fundamentals underneath.
You are a fit if you:
- Have built and run a brand end to end that we can open: a named brand where you set the voice, made the content, ran the channels, and know the before and after numbers from memory.
- Still make it yourself. You write the posts, cut the video, direct the shoot. When we ask what you made versus what you briefed, the answer is specific.
- Have managed makers: a small team, freelancers, or interns, and grown at least one of them into a bigger job.
- Write at a high bar in a restrained register, and can point at published work longer than a caption.
- Have run paid for a brand, sponsorships and retargeting included, or owned the brief and the results while someone else ran the hands.
- Know how AI answer engines and journalists pick what to cite, and have shipped work with that reader in mind. SEO fundamentals are assumed.
- Can take one piece that outperformed and explain exactly why, and one that flopped and what you changed.
Bonus: you already live in the founder and VC corner of the internet, a personal following among founders or investors, podcast or newsletter production, on-camera comfort.
What we offer:
- Fully remote and async. Your day overlaps with US Eastern time for a few hours, not full US hours, because that is when this audience is online.
- Meetings batch on Mondays and Thursdays, the rest is deep work.
- The best AI tooling, paid (Claude Code, Cursor, top models).
- Direct access to the co-founders, real creative freedom, a film library already on disk, a video team in place, and a team of interns to grow.
- The brand is yours to build and yours to run.
How to apply: hit apply, which takes you to our short application form. We read every application.
Head of Brand employer: Paires
At Pairs, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a fully remote and asynchronous work environment. As the Head of Brand, you will enjoy unparalleled creative freedom, direct access to co-founders, and the opportunity to lead a small, dynamic team while shaping the brand's voice and presence in the market. With a focus on employee growth and the best AI tooling at your disposal, Pairs is the perfect place for those looking to make a meaningful impact in the world of capital raising.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Paires and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Paires are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Paires on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Paires. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Paires. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Paires:Show us that you’ve done your homework! In your application, briefly mention what you admire about Paires’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Paires
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Paires will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Paires, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
