At a Glance
- Tasks: Create and manage engaging content for Paires' public presence across platforms.
- Company: Join a dynamic startup revolutionising capital raising for founders.
- Benefits: Fully remote work, creative freedom, and access to top AI tools.
- Other info: Direct collaboration with co-founders and opportunities for significant impact.
- Why this job: Be the voice of a growing brand and shape its public narrative.
- Qualifications: Experience in content creation and a passion for startups and VC.
The predicted salary is between 60000 - 75000 £ per year.
We are hiring a
Founding Content Creator to own Paires' entire public side: the content we publish, the brand founders and investors meet in the feed, and the record they find when they look us up.
Paires is where founders come to raise capital.
We pair them with the right investors from a large, engaged global investor network, then our agents manage the relationships that turn into meetings.
It is a two-sided platform, live with paying clients, profitable and self-funded, built by a small, senior, flat team that ships fast.
The role
Your buyers meet us twice before they ever talk to us.
Once in the feed, where the content you make earns their attention.
And once when they research us, asking Chat GPT and Perplexity, reading what Google's AI assembles, checking the press.
Today nobody owns either encounter.
You will own both.
You write and make the content yourself, short-form and long-form, and you build the public record underneath it: the pages AI engines cite, the coverage you pitch and land, the consistent story every platform repeats.
You report directly to the co-founders, strategize with them, and get real creative freedom.
Design, engineering, and video production are covered, and we train what you have not done before.
The taste, the voice, and the hunger are the hire.
- What you will own
- The content strategy and the content itself across Linked In and X: hooks, posts, scripts, made by you.
- Podcasts and sit-downs with successful founders and investors, from idea to published.
- The citable layer: answer pages, comparison pages, and a newsroom, structured so AI engines quote Paires as the source on how raising capital works.
- Earned media: trade press, newsletters, and podcast placements, pitched and landed by you.
- The public record: one canonical company story on every platform, and share-of-voice reporting across AI answers and search.
- Audience and inbound growth from founders and investors, measured against pipeline, not vanity metrics.
- You are a fit if you
- Already live in the startup and VC corner of the internet: on Linked In and X daily, following the rounds, the funds, and what is going viral this week, because you genuinely love it.
- Have grown an audience or a brand you can prove: a named account you owned or ran, numbers you know from memory, handles we can open.
- Make everything yourself: hooks, posts, scripts, pages. Creator first, always.
- Are curious about how AI assistants choose what to cite, and ideally have shipped work built for it: structured pages, schema, content engineered to be quoted, not just ranked.
- Can take one piece that outperformed and explain exactly why it worked, and one that flopped and what you changed.
- Are hungry, extremely online, and ready to own a company's whole public side solo.
- Bonus: a personal following among founders or investors; press you have landed yourself; hands-on time with AI visibility tracking tools.
What we offer
Our audience lives in US Eastern time, so your day overlaps with US Eastern for a few hours, not full US hours.
Fully remote and async.
Meetings batch on Mondays and Thursdays, the rest is deep work.
The best AI tooling, paid (Claude Code, Cursor, top models).
Direct access to the co-founders, real creative freedom, and a green field: you are our first brand hire, and everything the world sees of Paires is yours to build.
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Content Lead employer: Paires
Paires is an exceptional employer for the Content Lead role, offering a unique opportunity to shape the company's public narrative and engage with a vibrant community of founders and investors. With a fully remote and asynchronous work culture, employees enjoy flexibility while collaborating closely with co-founders and leveraging cutting-edge AI tools. The company fosters creativity and growth, allowing you to build your brand from the ground up in a supportive environment that values innovation and ownership.
StudySmarter Expert Advice🤫
We think this is how you could land Content Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Paires and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Paires are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Paires on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Paires. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Paires. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Paires:Show us that you’ve done your homework! In your application, briefly mention what you admire about Paires’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Paires
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Paires will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Paires, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
