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For Companies At a Glance
- Tasks: Lead performance marketing to help couples discover our app and improve their relationships.
- Company: Join a top-rated app dedicated to enhancing couple relationships globally.
- Benefits: Competitive salary, stock options, generous leave, and a yearly learning budget.
- Why this job: Make a real impact on millions of couples while growing your marketing career.
- Qualifications: Experience in performance marketing for mobile apps and strong analytical skills.
- Other info: Inclusive culture that values diverse perspectives and offers excellent career growth.
The predicted salary is between 80000 - 120000 £ per year.
About Paired
At Paired, we are on a mission to help couples stay in love. We created a fun, safe space for couples to explore their relationship and grow together - both digitally and in real life. Backed by expert advice and research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in 5 minutes a day. Alongside this, we offer a growing range of physical products for couples, extending our brand beyond the screen and into everyday moments of connection. Our app is the #1 couples app globally with more than 12M downloads, 250,000 daily active users, and £5M of fundraising to date. We have won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.
About The Role
We are looking for a Head of Performance Marketing to help millions of couples discover Paired and build healthier, happier relationships together. You will be responsible for building and scaling a world-class performance marketing engine, with clear accountability for growth targets, budget efficiency, and experimentation. You will own paid acquisition, influencers, and creative testing, partnering closely with brand, data, design, and growth teams to ensure these channels deliver maximum impact across both our app and physical products. Reporting to the CEO, this role will play a critical part in bringing our mission to more couples.
What Your Role Encompasses
- Own and execute Paired's performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency.
- Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management.
- Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas.
- Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products.
- Manage performance marketing budgets and external agencies or partners to deliver against targets.
- Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives.
- Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making.
Significant experience leading performance marketing for high-growth mobile application businesses. Deep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scaling. Proven track record of delivering growth against ambitious targets while managing substantial budgets. Strong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environments. Experience using performance channels to support long-term brand building. Strong cross-functional leadership and communication skills, with the ability to influence at executive level. Passion for Paired's mission to improve the quality of couple relationships. Experience leading, coaching, and developing high-performing performance teams. A valid UK working permit or passport (no sponsorship requirements). Able to commute to the London office at least twice a week.
Yearly salary of £95-105K. Significant stock options. 25 days annual leave (+public holidays). Access to our London office. Yearly learning budget of £1,000. Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat. 3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included). Comprehensive health insurance. Opportunity to help millions of people with their relationships.
Hiring process:
- Application Review: We will assess your qualifications, experience, and motivation.
- Initial Call: A call with the CEO about your background and the role.
- Team Interviews: Interviews with members of our performance marketing, growth, design, and data teams.
- Task and Final Round: Complete a task at home and present it to the Exec team to showcase your skills.
- Offer: Finalise the details and get started.
Diversity & Inclusion at Paired
Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity. We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture, and product. We regularly review our hiring processes, materials, and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve.
Head of Performance Marketing in London employer: Paired
Contact Detail:
Paired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Head of Performance Marketing role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out during interviews and demonstrate your ability to drive growth.
✨Tip Number 3
Be ready to chat about your vision! When you get that interview, come armed with ideas on how you’d scale Paired’s performance marketing. Show them you’re not just a fit for the role, but a visionary who can take their mission to the next level.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Paired team.
We think you need these skills to ace Head of Performance Marketing in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for helping couples shine through. We want to see how much you care about our mission and how you can contribute to making relationships better.
Tailor Your Experience: Make sure to highlight your experience in performance marketing, especially in mobile apps. We’re looking for specific examples of how you've driven growth and managed budgets effectively, so don’t hold back!
Be Data-Driven: We love numbers! Use data to back up your achievements and decisions in your application. Show us how you've used analytics to inform your strategies and drive results in previous roles.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at Paired
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics related to paid acquisition and growth targets. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role involves leading a small team, so be prepared to talk about your leadership approach. Share examples of how you've developed high-performing teams and managed performance effectively. Highlight your experience with regular 1:1s and coaching.
✨Align with the Mission
Paired is all about helping couples build healthier relationships. Make sure you convey your passion for this mission during the interview. Share personal insights or experiences that connect with their goals, showing that you're not just looking for a job, but a purpose.
✨Prepare for Cross-Functional Collaboration
You'll be working closely with various teams like brand, product, and data. Think of examples where you've successfully collaborated across departments. Emphasise your communication skills and how you've influenced decisions at an executive level.
