CRM & Ecommerce Designer (Braze + Shopify) - Contractor in London

About Paired

At Paired, we are on a mission to help couples stay in love. We created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting‐edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day. Our app is the #1 couples app globally with over 12 million downloads, 250,000 daily active users, and more than £5 million of fundraising to date. We have won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health. We are growing Paired beyond the app, including a new ecommerce store with high‐quality, therapist‐backed physical products, and CRM will be key to introducing users to our full range of offerings.

About the role

As a CRM & Ecommerce Designer, you will join Paired on a part‐time contract basis (2–3 days/week), partnering closely with our CRM and Ecommerce teams to deliver high‐impact creative and on‐site experiences while we scale the team. You will be responsible for concepting and producing campaign‐ready visual assets (e.g., Black Friday, Valentine’s Day, new product launches) and bringing them to life in‐channel – building and optimising custom HTML Braze email and in‐app message layouts as well as Shopify landing pages. You will collaborate with CRM, Ecommerce and Design teams to launch new campaigns and experiments, ensuring everything is on‐brand, performant, and shipped to a high standard.

What the role encompasses

• Own CRM creative end‐to‐end (Braze): design and build high‐performing email, in‐app message (IAM), push notifications visuals and layouts in Braze, from concept through to final QA and send readiness, in close collaboration with the CRM Manager.
• Campaign visual design: create polished, campaign‐ready visual assets for key moments (e.g. Black Friday, Valentine’s Day, new product launches), adapting concepts across CRM and onsite placements. Translate our voice and relationship‐focused brand into engaging, thoughtful creative that feels personal – not salesy.
• Ecommerce landing pages (Shopify): design and build new landing pages and page sections, and optimise existing pages to improve clarity, conversion, and overall experience – working closely with the Head of Ecommerce.
• UX‐aware page building: apply user experience best practice when creating new store pages (e.g. clear hierarchy, scannability, accessibility basics, mobile‐first layouts, and intuitive navigation) to ensure pages are both delightful and easy to use.
• Design that ships: translate designs into production‐ready layouts (email + web) with strong attention to responsiveness and cross‐device/cross‐client compatibility.
• Optimisation mindset: continuously improve templates, modules, and page components—using performance insights and stakeholder feedback to iterate and refine over time.
• Creative systems & templates: contribute to a reusable library of CRM modules and Shopify page blocks, ensuring consistency with our current design system and ways of working, in collaboration with the Head of Design.
• Quality & brand stewardship: ensure every deliverable is on‐brand, high quality, and consistent with Paired's existing design language – working with the Head of Design to maintain coherence across channels and touchpoints.
• Bring fresh ideas, best practices, and a POV: we don’t just want a doer, we want a thought partner.

Previous experience designing and producing emails for B2C and/or ecommerce brands. Braze proficiency (or strong hands‐on experience with a similar CRM tool such as Klaviyo or Iterable, with a willingness to fully commit to Braze). Strong visual design craft with proficiency in Figma and/or Adobe Creative Suite, producing compelling, on‐brand visuals and layouts. Hands‐on build skills: extensive working knowledge of HTML, CSS, JavaScript, and Liquid, with the ability to translate designs into production‐ready assets. Shopify experience: previous experience working with Shopify themes, including designing and building new pages/sections and optimising existing ones. Portfolio: demonstrates clean, eye‐catching and conversion‐driven work across CRM and/or ecommerce, showing strong hierarchy, clarity, and attention to detail. Data‐aware lifecycle mindset: comfortable working with segmentation, triggers, and experimentation to improve performance over time. Marketing delivery best practice: understanding of deliverability basics (reducing spam/bounce risk), compliance considerations, and email accessibility standards. Excellent organisation: able to juggle multiple campaigns, requests, and channels with strong prioritisation and reliable follow‐through.

Location: Fully remote, reporting to our Head of Design, Riccardo. Schedule: 2–3 days per week (based on workload). Rate: £300 – £400 per day, depending on experience.

Diversity & Inclusion at Paired

Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity. We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product. We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to under‐represented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from.