Digital Marketing Specialist in East Dereham

We are looking for a digital marketing specialist to join a small & ambitious Marketing Team. This is a role for someone who loves testing, learning and turning data into real commercial results. You'll take ownership of SEO, paid social, digital PR and website development. This is a hands-on role for someone who combines creativity with data-led thinking and understands how great content drives great results. What you’ll do * Analyse engagement, rankings, enquiries, conversion rates and cost per lead to understand which activity delivers the strongest commercial return * Produce clear monthly reports that explain performance, identify opportunities and recommend actions to improve the quality and volume of sales enquiries. * Track performance using GA4, Google Search Console, SEMrush and social reporting tools, turning insight into clear actions. * Help set meaningful KPI’S for content, social media, SEO and digital campaigns, aligned with wider business objectives * Plan, create and manage content across website, Instagram, Facebook and other digital channels. * Support SEO, digital PR, link building and paid social campaigns * Work with colleagues, agencies, photographers and videographers to produce strong creative assets What were looking for: We are looking for someone who combines creativity with data-analytics. You should enjoy developing engaging content but also want to understand how that content performs and how it contributes to traffic, enquiries and ultimately sales. You will be naturally curious about customer behaviour, comfortable working with data and prepared to challenge or change marketing activity when the results suggest a different approach is needed. * 3+ years in digital marketing, ideally across B2C markets * Proven PPC experience on Meta and Google Ads * Solid SEO, GEO and AEO knowledge with a record of improving rankings * Strong analytical skills and confidence interpreting performance data * Desirable: HubSpot experience, a Bachelor’s degree in Marketing or similar, CRO/UX awareness, photo and video skills, * Experience creating commercial website and campaign content and managing business social accounts. * An organised, proactive approach, strong attention to detail and a creative eye. Rewards & benefits being offered: * £33,000–£38,000 salary, depending on experience. * Hybrid working: three days in the office and two from home * 28 days annual leave increasing with length of service * Health Shield healthcare cash plan * Death in service insurance * Contributory pension scheme * Excellent staff facilities with recreation area * Opportunity to use the company holiday home * On site parking If you’re a Digital Marketing Specialist looking for a new challenge and want to be part of a team that has a real impact on business performance, apply today