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For Companies At a Glance
- Tasks: Lead bold marketing campaigns and inspire a high-performing team at two leading conservation zoos.
- Company: Join a dynamic organisation dedicated to conservation and visitor engagement.
- Benefits: Competitive salary, professional development, and the chance to make a real impact.
- Why this job: Shape the future of conservation while boosting audience engagement and brand visibility.
- Qualifications: Degree in Marketing or related field, with proven leadership experience in customer-focused environments.
- Other info: Hands-on role with opportunities for creativity and career growth in a vibrant setting.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Ready to lead bold campaigns, grow audiences and shape the future of two leading conservation zoos? We’re looking for a creative, commercially driven Marketing Manager to elevate our brand, boost visitation and inspire a high‑performing team.
The Role
In this role, you’ll bring together a motivated, capable and confident marketing team that knows exactly what it’s here to do: grow visitation and boost customer engagement across both zoo sites. You’ll guide the strategic direction of our marketing and sales activity, using insight and data to improve campaign performance and overall effectiveness.
Key responsibilities:
- You will identify key market developments, trends, and opportunities within the leisure and tourism sector while translating strategic objectives into impactful marketing and sales initiatives.
- You will establish and maintain a clear, distinctive market positioning for both parks, ensuring that brand identity, values, and storytelling remain strong and consistent.
- Additionally, you will develop and optimise product propositions for B2C audiences, including tickets, memberships, and events and work closely with the Sales Manager and Libéma’s executive team to shape and manage an effective pricing strategy.
- You’ll shape creative, high‑impact campaigns that deliver strong results and maintain a consistent, modern brand across all channels.
- You will also work closely with external partners and industry bodies to raise our profile, while delivering targeted communications and engagement activities that enhance the visitor experience.
- This is a hands-on leadership role in a seven day a week business, and as part of our duty management rota, you’ll occasionally work weekends and bank holidays to ensure smooth operations.
Candidate Profile
We're looking for a confident, hands‑on marketing leader with experience in leisure, hospitality, visitor attractions or any other customer‑focused environment.
Key requirements:
- A degree in Marketing, Communications, Business or a related field, plus evidence of ongoing professional development.
- Proven experience leading a marketing team or function, ideally within a commercial, visitor attraction, leisure, tourism or retail environment.
- A strong track record of creating and delivering marketing strategies that drive revenue, visitation or customer growth.
- Hands‑on experience running multi‑channel campaigns across digital, print, PR, social, email and outdoor media.
- Confident managing marketing budgets and maximising return on investment.
- Skilled in using data and analytics to guide decisions, improve performance and report on results.
- Experience working with external agencies and collaborating across departments.
- Strong brand management experience, ensuring consistent and high‑quality visual identity.
- Able to build relationships, manage stakeholders and represent the organisation externally.
- Experienced in monitoring performance and driving continuous improvement.
- An inspiring leader with the ability to motivate, develop and performance‑manage a team.
- Commercially minded, with the ability to spot and drive revenue opportunities.
- Excellent communicator with strong influencing and relationship‑building skills.
- Analytical, solutions‑focused and confident interpreting data and KPIs.
- Highly organised, able to juggle multiple campaigns, deadlines and budgets.
- Creative and able to turn ideas into effective marketing activity.
- Strong attention to detail and excellent organisational skills.
- Confident using marketing and digital tools such as CRM systems, email platforms, analytics software and social media management tools.
Marketing Manager in Paignton employer: Paignton Zoo
Contact Detail:
Paignton Zoo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Paignton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best marketing campaigns. Highlight your successes and how you’ve driven growth in previous roles. This is your time to shine!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching the company’s recent campaigns and market positioning. Bring insights and ideas to the table that show you’re not just a fit for the role, but that you’re genuinely excited about contributing to their success. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing Manager in Paignton
Some tips for your application 🫡
Show Your Creative Side: As a Marketing Manager, creativity is key! Make sure your application reflects your innovative thinking. Share examples of bold campaigns you've led or unique strategies you've implemented to engage audiences.
Be Data-Driven: We love numbers! Highlight your experience with data and analytics in your application. Show us how you've used insights to shape marketing strategies and improve campaign performance in the past.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to our job description. Mention specific experiences that align with our needs, like managing budgets or leading a team in a visitor attraction environment.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Paignton Zoo
✨Know Your Audience
Before the interview, research the zoos and their current marketing strategies. Understand their target audience and think about how you can elevate their brand. This will show your genuine interest and help you tailor your responses to align with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led, especially those that drove revenue or increased visitation. Be ready to discuss the strategies you used, the data you analysed, and the results achieved. This will demonstrate your hands-on experience and ability to deliver impactful results.
✨Emphasise Team Leadership Skills
As a Marketing Manager, you'll need to inspire and lead a team. Share your experiences in managing teams, highlighting how you've motivated them and fostered a high-performing environment. Discuss any challenges you've faced and how you overcame them to build a cohesive unit.
✨Be Data-Driven
Since the role requires using data to guide decisions, come prepared to discuss how you've used analytics in previous roles. Talk about specific tools you've used, how you interpreted data, and how it influenced your marketing strategies. This will showcase your analytical skills and commercial mindset.