At a Glance
- Tasks: Lead marketing strategies to boost visitation and revenue for two amazing zoos.
- Company: Join Paignton Zoo, a leader in conservation and wildlife education.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Work across beautiful Devon and Cornwall locations with a passionate team.
- Why this job: Make a real difference in wildlife conservation while showcasing your marketing skills.
- Qualifications: Proven marketing experience and strong leadership abilities.
The predicted salary is between 30000 - 40000 £ per year.
Paignton Zoo is seeking a Head of Marketing to lead marketing across Paignton Zoo (Devon) and Newquay Zoo (Cornwall).
The role reports to the Senior Leadership Team and line-manages a Digital Marketing Officer and a Marketing Executive.
You’ll drive visitation and revenue, build brand strength, and align marketing with conservation values.
This is a hands-on leadership role requiring strategic and operational excellence across two sites.
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Head of Marketing — Dual-Zoo Leader (Devon & Cornwall) in Paignton employer: Paignton Zoo
Paignton Zoo is an exceptional employer, offering a vibrant work culture that prioritises conservation and community engagement. Employees benefit from professional growth opportunities, a supportive team environment, and the unique chance to make a meaningful impact across two beautiful locations in Devon and Cornwall. Join us to be part of a mission-driven organisation that values creativity and innovation in marketing while fostering a passion for wildlife preservation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing — Dual-Zoo Leader (Devon & Cornwall) in Paignton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Paignton Zoo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Paignton Zoo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Paignton Zoo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Paignton Zoo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing — Dual-Zoo Leader (Devon & Cornwall) in Paignton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Paignton Zoo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Paignton Zoo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Paignton Zoo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Paignton Zoo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Paignton Zoo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Paignton Zoo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
