Social network you want to login/join with: Paid Search / PPC Specialist (Google Ads), Remote Location: Remote, United Kingdom Job Category: Marketing & PR EU work permit required: Yes Job Views: 302 Posted: 11.10.2023 Job Description: Experience: 4-5 years of experience in PPC Client Facing: YES Location: Fully Remote Commitment: Full Time What You Will Be Doing: As a Google Ads Account Manager, you will take full responsibility for managing client accounts and ensuring they deliver exceptional performance, top-notch customer service, and high client satisfaction levels to improve retention rates. Your role as the Account Manager entails overseeing paid traffic, devising effective strategies, conducting tests, analyzing campaign results, and implementing optimizations across paid advertising channels, such as search, shopping, performance max, display, video, and retargeting. Core responsibilities will include: Plan account structure and generate ideas Create optimized campaigns with compelling ad copy, targeted keywords, and account setup Identify and solve challenges within accounts Proactively manage and optimize accounts for growth and improvement Manage bids, budgets, and campaign adjustments Run search query reports and adapt keywords accordingly Suggest next steps to improve campaign performance Analyze campaign performance and key data with Google Analytics Audit accounts as needed Conduct keyword and competitor research Set up and optimize shopping feeds Collaborate with team members to align paid acquisition with other marketing initiatives Your performance will be measured against key performance indicators (KPIs) for each client, and you will have the freedom to achieve the desired results independently. We rely on your initiative and proactive approach, with the full support of the team, to accomplish your goals. Job Requirements: Who We\'re Looking For: We are seeking an experienced and highly motivated PPC Account Manager with a proactive attitude to join our team. The ideal candidate will possess a strong understanding of PPC advertising and a proven track record of achieving exceptional results. Experience: Must have at least 4-5 years of experience in: Manage monthly budgets of $50k or more Proficient in Search Advertising platforms: AdWords, Bing, Yahoo Knowledgeable in Retargeting through Google, AdRoll, Criteo, and Facebook Familiarity with SEMRush/Spyfu for keyword research Experience with Video Advertising on YouTube Ability to optimize Shopping Feeds and manage Shopping Campaigns Proficient in Google Analytics/Google Tag Manager Required Skills: Achieves or exceeds client goals Proven ability to scale paid traffic while maintaining KPI targets Knowledgeable of paid and organic traffic\'s interplay Capacity to analyze demographics to maximize ROI Highly organized and works well with diverse brands and projects Self-management skills in a remote work environment Knowledgeable about conversion tracking and best practices for setup. Nice, but not essential: Google Ads/Analytics Certification Familiarity with Shopify is a plus In-house, agency, or remote work experience Proficiency in using Google Looker Studio (Data Studio) Advanced knowledge of Google Tag Manager Ability to use GSuite, ClickUp, Notion, Loom & Slack Expertise in Social Advertising platforms: Facebook, LinkedIn, Twitter, Pinterest Salary Benefits: Get ready for an offer you can\'t resist: Competitive fixed salary: You deserve to be rewarded for your hard work and expertise, and we\'re willing to do just that. Our compensation package is designed to match your skills and experience. Great client retention & growth bonuses: We believe in the power of teamwork and that includes sharing the success. Our bonus structure reflects our commitment to your contribution to the company\'s growth. Flexible hours outside of a core 6hr work block: We trust you to manage your own time and work when it suits you best. Enjoy the freedom of a flexible schedule while maintaining a healthy work-life balance. 100% Remote work. Forever: Say goodbye to long commutes and hello to more time for yourself. Working remotely can save you thousands of pounds and countless hours each year. Bi-weekly house cleaning: We know that a clean environment helps boost productivity, so we offer bi-weekly house cleaning for our remote workers. Yes, you read that right, a clean house on us! This is a 100% remote role. We use tools like GSuite, ClickUp, Notion, Loom & Slack to connect our team and work together seamlessly across multiple time zones. Join our team and experience the ultimate work-from-home setup that will make you never want to go back to the office! #J-18808-Ljbffr
Contact Details:
Paid Ads Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search / PPC Specialist (Google Ads) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Paid Ads and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Paid Ads are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Paid Ads on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Paid Ads. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Paid Ads. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Paid Ads:Show us that you’ve done your homework! In your application, briefly mention what you admire about Paid Ads’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Paid Ads
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Paid Ads will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Paid Ads, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
