Social Media Manager in London

Pai makes award-winning skincare for people who care what goes on their skin. Founded in 2007, we exist because we believe you should never have to choose between what works and what's good for you. Every product we make is certified natural or organic, cruelty‑free, and formulated without compromise. Our West London HQ is where the magic happens—where every bottle is formulated, manufactured, and shipped with care. We’re proud to be leaders in ethical, sustainable skincare, pushing the boundaries with natural, high‑performance ingredients. Now, we’re looking for passionate individuals to join our team and help us reach millions more around the world.

Why this role matters: As we continue to grow, we are looking for a highly‑creative and results‑driven Social Media Manager to elevate our social media presence across multiple platforms, build engaged communities, create scroll‑stopping content and drive business impact. You will play a key role in shaping the digital voice of Pai and ensure the content connects with our target audience.

What you’ll be doing:

• Implementation of Social Media Strategy: work closely with the Head of Marketing to help shape the overall social media vision for Pai across both current and emerging platforms and ensure alignment with broader business goals.
• Channel Growth: Drive growth across all social platforms by increasing followers, engagement, and reach with innovative, trend‑driven content that connects to Pai’s values.
• Content Management: Own the planning and scheduling of the weekly social calendar across all channels, ensuring alignment with the marketing calendar and supportive of commercial needs.
• Content Creation: ownership of all social content creation to include editing existing material, creating new lo‑fi content and working in partnership with the in‑house creative team where required to ensure content is engaging, on‑brand and resonates with our audience and drives both interaction and conversion.
• Trend Identification: Stay ahead of social media trends, platform updates, and consumer behavior, ensuring our content remains relevant and competitive.
• Educational Storytelling: Build clear, accessible, and compelling educational content that demystifies skincare, explains product benefits, and helps consumers understand routines, usage, and expected results. Ensure the brand is perceived as a trusted authority in skincare.
• Community Building: Cultivate and nurture online communities, encouraging user‑generated content and advocacy to strengthen the connection between our brands and their audiences.
• Performance Analytics: Analyze social media performance metrics, track KPIs, and make recommendations for adjustment to continuously improve engagement, reach, and conversions.
• Partnerships: Support the Head of Marketing to establish and nurture brand, events and influencer partnerships to enhance brand reach, connection and credibility.
• Social Commerce: Support the ecommerce team to integrate e‑commerce strategies into social platforms where relevant to enhance the customer experience.

What you’ll bring:

• 4+ years experience in a digital/social role.
• Proven experience in managing multiple social media channels for a brand, with a strong track record of driving growth, engagement, and business results. Skincare experience required.
• Deep understanding of social media platforms, trends, and best practices, with the ability to quickly adapt and leverage new opportunities.
• Strong analytical skills with the ability to use data‑driven insights to refine strategies.
• Collaborative mindset with the ability to work across departments and align goals with marketing, product, and e‑commerce teams.
• Passion for the beauty industry.
• Excellent communication skills and copywriting ability to support the brand’s tone of voice on social.
• Strong design skills and ability to use design editing platforms (e.g. Adobe, Figma).
• Someone comfortable working in a fast‑paced creative environment with shifting priorities.
• Event and admin support.

How we work: Hybrid working 2-3 days at Pai HQ in Acton.

What you’ll get in return: 25 days annual leave, plus public holidays. Your birthday day off too! Free skin care products (Pai ones!). Company discount for yourself, friends and family. Wellbeing support – Employee Assistance Programme and private healthcare (BUPA). Contributory pension scheme. Life insurance x3 salary.

Equal opportunities: We celebrate diversity in our customers, our products and our people. We champion inclusivity and an environment where you can truly belong and be the best version of you. We’re committed to equal opportunities and welcome people from all backgrounds, perspectives, ideas and experiences. If you feel you would benefit from any support or reasonable adjustments during the recruitment process, please don’t hesitate to let us know and we will do our best to help you to be at your best through this process.