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- Tasks: Lead marketing campaigns, manage a team, and enhance the firm's brand presence.
- Company: Join a reputable legal firm in vibrant London with a dedicated marketing team.
- Benefits: Enjoy a competitive salary, generous holiday leave, and a supportive company culture.
- Why this job: Shape marketing strategies, mentor a team, and make a real impact in a dynamic environment.
- Qualifications: 5+ years in marketing, preferably in the legal sector, with strong leadership skills.
- Other info: Opportunity to work on diverse projects and develop your career in a collaborative setting.
The predicted salary is between 40000 - 60000 £ per year.
This role sits within the Marketing and Business Development Department, and reports into the Head of Marketing. The team are a closely knit, hardworking team dealing with a full spectrum of tasks including tenders, bids, proposals, seminars, events, digital marketing, PR, responsible business, and marketing.
Job Purpose:
The ideal candidate will possess strong management skills and a background in legal marketing. This role will involve direct support to the Head of Marketing in shaping and executing the overall marketing strategy.
Main Duties and Responsibilities:
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Develop and execute comprehensive marketing campaigns to promote the firm’s services and brand, in alignment with the overall firm strategy and in line with budgets.
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Lead, mentor, and develop a team of three direct reports, fostering a culture of collaboration and continuous improvement.
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Ensure brand consistency marketing materials, including brochures, presentations, and digital content.
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Manage the firm’s online presence, including website updates, SEO optimisation, and social media engagement.
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Coordinate and promote events, seminars, and webinars to enhance client relationships and attract new business.
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Conduct market research to identify opportunities for growth.
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Monitor and report on the effectiveness of marketing campaigns, using insights to refine strategies and inform the Head of Marketing.
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Take an active role of delivery of firmwide Marketing projects.
*Provide regular reporting on key performance indicators (KPIs) for senior management, highlighting campaign performance and areas for improvement.
*Manage the marketing budget and track expenditures.
*Work closely with the Business Development team to facilitate cross-departmental communication to ensure alignment on marketing initiatives.
*Degree in Marketing, Communications, or a related field
*5+ years of marketing experience, with a focus on the legal industry preferred.
*Proven track record of developing successful marketing campaigns.
*Strong management and leadership skills, with experience in mentoring and developing teams.
*Digital Marketing experience.
*Excellent analytical skills, particularly in tracking and reporting on KPIs.
*Proficiency in marketing software and tools (e.g., CRM systems, email marketing platforms, social media management tools).
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A competitive salary in the range of £50,000 – £60,000 per annum.
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A unique opportunity to work in the vibrant city of London.
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The chance to work with a dedicated and talented team in a reputable legal firm.
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Generous holiday leave.
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A positive and supportive company culture.
Marketing Manager employer: PageGroup
Contact Detail:
PageGroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the legal marketing landscape. Understanding the unique challenges and opportunities in this sector will help you stand out as a candidate who is not only experienced but also genuinely interested in the field.
✨Tip Number 2
Showcase your leadership skills by discussing specific examples of how you've mentored or developed teams in your previous roles. This will demonstrate your capability to lead the team of three direct reports effectively.
✨Tip Number 3
Highlight your experience with digital marketing tools and strategies. Since managing the firm's online presence is a key responsibility, being able to discuss your proficiency in SEO, social media management, and analytics will be crucial.
✨Tip Number 4
Prepare to discuss your approach to developing comprehensive marketing campaigns. Be ready to share insights on how you've tracked KPIs and refined strategies based on performance data in your past roles.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and qualifications required for the Marketing Manager position. Tailor your application to highlight your relevant experience in legal marketing and team management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the legal industry. Mention specific examples of successful marketing campaigns you've led and how they align with the firm's goals.
Highlight Relevant Experience: In your CV, emphasize your 5+ years of marketing experience, particularly in the legal sector. Include details about your management skills, digital marketing expertise, and any experience with budget management and KPI tracking.
Showcase Your Analytical Skills: Demonstrate your analytical abilities by providing examples of how you've monitored and reported on marketing campaign performance. Highlight any tools or software you are proficient in that relate to marketing analytics.
How to prepare for a job interview at PageGroup
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight your experience in the legal industry and how it has shaped your approach to developing successful strategies.
✨Demonstrate Leadership Skills
Since this role involves leading a team, share examples of how you've mentored and developed team members in the past. Discuss your management style and how you foster collaboration and continuous improvement.
✨Prepare for Analytical Questions
Expect questions about tracking and reporting on KPIs. Be ready to explain how you've used data to refine marketing strategies and improve campaign performance in your previous roles.
✨Align with Company Values
Research the firm's culture and values. During the interview, express how your personal values align with theirs, especially regarding responsible business practices and client relationships.
