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For Companies At a Glance
- Tasks: Lead B2B marketing efforts across digital channels and optimise campaigns.
- Company: Dynamic SME logistics company in Warrington with a growing marketing team.
- Benefits: Competitive salary and hybrid working model - 2 days WFH.
- Why this job: Join a forward-thinking team and make an impact on lead generation strategies.
- Qualifications: 2-3 years of B2B marketing experience and strong content creation skills.
- Other info: Opportunity to work with senior stakeholders and develop your career.
The predicted salary is between 28800 - 43200 £ per year.
Hybrid Working - 2 days per week WFH
Working within an established marketing function
About Our Client
Our client is an SME logistics distribution and supply chain company based in Warrington, who are looking to build out their marketing function. The Head of Marketing is looking for an experienced B2B lead generation specialist to work across their digital channels.
Job Description
The key responsibilities for the role will include:
- Take ownership of all digital channels, including social media, and websites.
- Working alongside technical digital marketing teams to support and optimise PPC campaigns.
- Run reports on marketing performance, utilising the in-house CRM system.
- Stay up to date with digital trends, best practices, and tactics, feeding insights into wider strategy.
- Track, analyse, and report on campaign success and ROI, supporting business development by generating new leads.
- Suggest and implement new approaches to increase follower growth, engagement, and reach.
- Monitor and report on social media performance using recognised industry tools.
The Successful Applicant
A successful applicant will have the below experience:
- 2-3 years+ of B2B marketing experience.
- Track record of operating in a lead generation focused marketing role.
- Experience working with Salesforce is desirable, but not essential.
- Ability to create engaging content for various digital marketing channels.
- Able to analyse marketing campaign performance, and report on ROI.
- Excellent communication skills, able to engage with senior stakeholders.
What’s on Offer
On offer for the role:
- Competitive starting salary.
- Hybrid Working - 2 days per week WFH.
Marketing Manager - B2B in Warrington employer: Page Personnel
Contact Detail:
Page Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - B2B in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Marketing Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your B2B marketing projects, especially any lead generation successes. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Stay updated with the latest digital trends. Follow industry blogs and join relevant online communities. This not only helps you in interviews but also shows that you're passionate about the field.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it gives us a chance to see your application first-hand and connect with you directly.
We think you need these skills to ace Marketing Manager - B2B in Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Manager - B2B role. Highlight your B2B marketing experience and any lead generation successes you've had. We want to see how you can take ownership of digital channels!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you stay up to date with trends. Let us know why you're the perfect fit for our client's marketing function.
Showcase Your Analytical Skills: Since tracking and analysing campaign performance is key, make sure to mention any tools or methods you've used in the past. We love seeing numbers that back up your achievements, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Let's get you on board!
How to prepare for a job interview at Page Personnel
✨Know Your Digital Channels
Make sure you’re well-versed in the digital channels mentioned in the job description. Brush up on your knowledge of social media platforms and PPC campaigns, as you'll need to demonstrate your understanding of how to optimise these for lead generation.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've tracked and analysed marketing campaign performance in the past. Bring examples of reports you've created and be ready to explain how you measured ROI. This will show that you can provide valuable insights into marketing strategies.
✨Engage with Real Examples
When discussing your experience, use specific examples that highlight your ability to create engaging content and generate leads. This will help you connect with the interviewers and illustrate your hands-on experience in B2B marketing.
✨Stay Updated on Trends
Demonstrate your passion for the industry by discussing recent digital marketing trends or best practices. Showing that you’re proactive about staying informed will impress the interviewers and align with their need for someone who can feed insights into their wider strategy.
