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For Companies At a Glance
- Tasks: Lead marketing campaigns for insurance products and analyse market trends.
- Company: Join a British-owned, innovative company in the commercial insurance sector.
- Benefits: Enjoy a competitive salary, career progression, and a supportive work environment.
- Why this job: Make a real impact in the insurance industry while growing your marketing skills.
- Qualifications: Experience in marketing, preferably in insurance, with strong analytical and communication skills.
- Other info: This is a permanent role based in Birmingham with potential additional benefits.
The predicted salary is between 40000 - 45000 £ per year.
Specialist British owned company operating within the commercial insurance space. Opportunity to own the commercial marketing function.
About Our Client
The employer is a well-established, mid-sized organisation within the insurance industry. Known for their commitment to innovation and excellence, they provide a supportive environment for employees to thrive and grow.
Job Description
- Develop and implement marketing campaigns to promote insurance products and services.
- Collaborate with internal teams to align marketing strategies with business goals.
- Analyse market trends and competitor activities to identify opportunities.
- Manage relationships with external agencies to ensure high-quality deliverables.
- Create engaging content for digital and print platforms, including social media.
- Monitor and report on the performance of marketing campaigns using analytics tools.
- Ensure all marketing materials comply with industry regulations and brand guidelines.
- Support the Marketing & Agency department with ad hoc projects as required.
The Successful Applicant
A successful Senior Marketing Executive should have:
- A solid background in marketing, preferably within the insurance industry.
- Experience in planning and executing multi-channel marketing campaigns.
- Strong analytical skills with the ability to interpret data and generate insights.
- Proficiency in digital marketing tools and platforms.
- Excellent communication and copywriting skills.
- An understanding of industry regulations and compliance requirements.
- A proactive approach to problem-solving and project management.
What's on Offer
- Competitive salary in the range of £40000 to £45000 per annum.
- Permanent role with opportunities for career progression.
- A supportive and collaborative working environment in Birmingham.
- Potential additional benefits to be confirmed upon hiring.
- The chance to make a tangible impact within the insurance industry.
Senior Marketing Executive - Insurance - Commercial employer: Page Personnel
Contact Detail:
Page Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - Insurance - Commercial
✨Tip Number 1
Network with professionals in the insurance and marketing sectors. Attend industry events, webinars, or local meetups in Birmingham to connect with potential colleagues and learn more about the company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and analytics tools. Being well-versed in these areas will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Research the company’s recent marketing campaigns and initiatives. Understanding their approach will allow you to tailor your discussions during interviews and show how you can contribute to their ongoing success.
✨Tip Number 4
Prepare to discuss specific examples of successful multi-channel marketing campaigns you've executed in the past. Highlighting your experience will help you stand out as a candidate who can take ownership of the commercial marketing function.
We think you need these skills to ace Senior Marketing Executive - Insurance - Commercial
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the insurance sector. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and the insurance industry. Mention specific campaigns you've worked on and how they align with the company's goals. Personalise it to reflect your understanding of the company’s values.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive marketing decisions. This could include metrics from past campaigns or insights gained from market research.
Highlight Communication Skills: Since excellent communication is key for this role, include examples of your copywriting and content creation experience. Mention any successful digital or print campaigns you've led, focusing on the impact of your communication strategies.
How to prepare for a job interview at Page Personnel
✨Showcase Your Marketing Expertise
Make sure to highlight your experience in planning and executing multi-channel marketing campaigns, especially within the insurance sector. Be prepared to discuss specific campaigns you've worked on and the results they achieved.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this role, come ready to discuss how you've used data to inform marketing strategies. Bring examples of how you've interpreted market trends and competitor activities to identify opportunities.
✨Prepare for Compliance Questions
Given the importance of industry regulations in the insurance field, be ready to talk about your understanding of compliance requirements. You might be asked how you ensure that marketing materials adhere to these regulations.
✨Engage with Content Creation Examples
As content creation is a key part of the role, prepare to share examples of engaging content you've developed for both digital and print platforms. Highlight any successful social media campaigns you've led and their impact.
