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For Companies At a Glance
- Tasks: Lead marketing strategy, drive performance, and inspire a high-performing team.
- Company: Dynamic B2C investment business focused on growth.
- Benefits: Competitive salary, excellent bonuses, and flexible working arrangements.
- Why this job: Shape the marketing vision and make a real impact in a thriving industry.
- Qualifications: Proven experience in strategic marketing and team leadership.
- Other info: Opportunity to work with innovative technologies and drive measurable growth.
The predicted salary is between 43200 - 72000 £ per year.
Exciting marketing leadership opportunity in a growth-focused business.
About Our Client:
Our client is a B2C investment business.
Job Description:
- Define and lead the marketing strategy with a clear focus on lead generation, conversion, and brand growth.
- Drive performance across all channels; SEO, PPC, social, email, portals, webinars, and more.
- Lead and inspire the marketing team, setting KPIs, coaching, and fostering a high-performance culture.
- Analyse market trends and competitor activity to identify opportunities and inform strategy.
- Collaborate with sales and leadership teams to align objectives and support conversion.
- Manage the marketing budget to maximise ROI and ensure cost efficiency.
- Champion brand positioning and creative direction, ensuring consistency and impact.
- Report on lead generation and campaign performance to the Board/C-Suite.
- Introduce innovation and new technologies to strengthen marketing effectiveness.
The Successful Applicant:
The ideal Marketing Director candidate will be a strategic marketing leader with a proven track record of driving B2C lead generation at scale. You will combine commercial acumen with creativity, data-driven decision-making, and a deep understanding of digital channels to deliver measurable growth and shape the marketing vision at board level.
What you will bring:
- Director-level experience leading marketing strategy with a clear focus on lead generation and conversion.
- Advanced knowledge of SEO, web analytics, and performance optimisation.
- Success in managing large budgets and delivering strong ROI.
- Commercial awareness and insight into market dynamics and customer behaviour.
- Expertise in marketing best practices, compliance, and legal frameworks (GDPR).
- Proficiency in CRM platforms such as Pipedrive, HubSpot, or similar.
- Strong leadership skills with experience building and coaching high-performing teams.
- Excellent communication skills, exceptional written English, and a keen eye for brand aesthetics.
- Experience in investment or financial products is an advantage but not essential.
Location & Commitment:
Based in North West England and comfortable working 3-4 days per week at HQ.
What's on Offer:
Competitive basic, excellent bonus opportunity and benefits.
Marketing Director employer: Page Personnel
Contact Detail:
Page Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive lead generation and brand growth based on your insights. Tailor your answers to show you understand their market.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience in lead generation and brand growth, and don’t forget to showcase your leadership skills. We want to see how you’ve driven performance in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of your successes in marketing strategy and team leadership. Let your personality come through!
Showcase Your Data Skills: Since we’re all about data-driven decision-making, make sure to highlight your analytical skills. Talk about how you’ve used market trends and competitor analysis to inform your strategies. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Page Personnel
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics like lead generation rates, conversion rates, and ROI. Be ready to discuss how you've used these metrics in past roles to drive success and inform strategy.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership skills. Think about times when you’ve inspired a team or set KPIs that led to high performance. This will demonstrate your ability to lead and coach effectively.
✨Understand the Company’s Market Position
Research the company’s position in the B2C investment space. Be prepared to discuss market trends and competitor activities, and how you can leverage this knowledge to inform their marketing strategy.
✨Be Ready to Discuss Innovation
Think about innovative marketing strategies or technologies you've implemented in the past. Be ready to share how these initiatives improved performance and how you plan to introduce similar innovations in this role.
