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For Companies At a Glance
- Tasks: Lead CRM strategy and design personalised customer journeys to boost engagement.
- Company: Rapidly growing B2C Tech business based in central London.
- Benefits: Competitive salary, bonuses, and a chance to shape the future of the team.
- Why this job: Join a dynamic team and make a real impact in a fast-paced environment.
- Qualifications: 7+ years in CRM with experience in APP marketing and data-led campaigns.
- Other info: Exciting growth plans for 2026+ and opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
A chance to join a rapidly growing B2C Tech business new to the UK. A chance to build your career in a fast-paced Tech business.
About Our Client
A high growth international Tech business, based in central London.
Job Description
- Own and lead CRM strategy across email, push, SMS, and in-app channels
- Design and execute personalised customer journeys to drive engagement and LTV
- Build and manage audience segmentation using behavioural and transactional data
- Partner with analytics and product teams to monitor lifecycle KPIs (retention, churn, reactivation)
- Lead testing and optimisation of messaging, creative, and timing
- Ensure GDPR compliance and best practice in customer communications
- Report on performance and provide insights to senior stakeholders
The Successful Applicant
- 7+ years' experience in CRM, lifecycle, or retention marketing within an APP Marketing focused B2C environment
- Must have experience working in APP first marketing business in B2C
- Experience running end-to-end CRM campaigns and a proven track record of CRM strategy and delivery
- Strong hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
- Proven ability to improve customer engagement and retention through data-led campaigns
- Excellent analytical skills with the ability to turn insight into action
- Strong stakeholder management and cross-functional collaboration skills
- Confident communicator with a creative approach to messaging
What's on Offer
£50k - £70k (DOE) Good Bonus and benefits A chance to be part of a growing team with big plans for 2026+
CRM Specialist in London employer: Page Personnel
Contact Detail:
Page Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM strategies. Be ready to discuss how you've used data to drive engagement and retention in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Specialist role. Highlight your experience with CRM platforms and any successful campaigns you've run. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM and how you can contribute to our growth. Be sure to mention specific examples of your work that demonstrate your expertise in B2C environments.
Showcase Your Analytical Skills: Since we love data-driven decisions, include examples of how you've used analytics to improve customer engagement. We want to know how you turn insights into action, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get the attention you deserve. Plus, it’s super easy!
How to prepare for a job interview at Page Personnel
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce Marketing Cloud or Braze. Brush up on your experience with these tools and be ready to discuss specific campaigns you've run and the results they achieved.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive customer engagement and retention. Have examples ready that demonstrate your analytical skills and how you've turned insights into actionable strategies. This will show that you can make a real impact in their B2C environment.
✨Understand Their Customer Journey
Research the company’s current CRM strategy and think about how you would enhance it. Be prepared to discuss personalised customer journeys and how you would approach audience segmentation. This shows initiative and a genuine interest in their business.
✨Communicate Confidently
Practice articulating your ideas clearly and confidently. Since strong communication is key for this role, consider doing mock interviews with friends or using online resources. This will help you convey your creative messaging approach effectively during the actual interview.
