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- Tasks: Lead content marketing strategy to generate leads and engage communities.
- Company: Join a leading global financial education business in London.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make an impact through creative content across multiple channels.
- Qualifications: 5+ years in digital marketing with strong communication skills.
- Other info: Fast-paced environment with a focus on innovation and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
Working for a leading global financial education and qualification business, this role will be responsible for lead and membership generation through content.
About Our Client:
The business is renowned in the training, education and accreditation within the financial services industry. They are looking to hire a Content Marketing Lead to join their team in London. This person will be responsible for the Content Marketing Strategy and delivery across all channels with the objective of driving leads and membership.
Job Description:
Key responsibilities of the Content Marketing Lead:
- Content Strategy, Creation & Promotion: Work with leadership to align strategy with goals and maximize reach and engagement. Develop and implement a multi-channel content strategy and promotion calendar. Create content including web, video, infographics, testimonials, collateral, and podcasts. Collaborate with internal and external stakeholders to produce thought leadership content.
- Website & SEO/GEO: Optimize the brand's website content for improved user experience and engagement. Ensure search visibility across web and AI platforms. Create content for digital PR to support link-building in coordination with the SEO agency.
- Social Media & YouTube: Create, publish, and promote content across social media channels (e.g., LinkedIn, Facebook). Develop and execute YouTube content strategy (including publishing and optimizing videos).
- Event Calendar & Speaker Sourcing: Create the events calendar, ensuring strategic alignment with marketing initiatives. Source and secure compelling speakers for events and podcasts.
- Community Engagement: Grow and manage online communities through engaging content and influencer outreach. Handle member and community queries and feedback, fostering active participation.
- Reporting: Prepare reports on campaign performance, reach, audience growth, and engagement. Analyze metrics across channels to optimize content and guide content strategy.
The Successful Applicant:
The successful candidate for the Content Marketing Lead:
- If you hold a degree in Marketing, Communications, or a related field.
- If you have 5+ years' experience in digital marketing and content creation (ideally within finance or education, with a commercial focus).
- If you possess highly effective written and verbal communication skills.
- If you are skilled in crafting compelling narratives and developing thought leadership content.
- If you have expertise in multi-channel digital marketing strategies (social media, email, web, search).
- If you are proficient in managing social media channels and using graphic design tools (e.g., Canva).
- If you are experienced with CRM systems, web CMSs, web analytics tools, and email marketing platforms.
- If you have the ability to drive lead generation and community engagement.
- If you can manage multiple tasks in a fast-paced environment.
Financial services experience is not essential for this role. You will have demonstrable experience of generating leads through content marketing strategies.
What's on Offer: Competitive
Content Marketing Lead in London employer: Page Personnel
Contact Detail:
Page Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Whether it’s blog posts, videos, or social media campaigns, having tangible examples can really set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. Sometimes, the best opportunities come from a simple conversation.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and influencers in the financial education space. This not only helps you in interviews but also shows potential employers that you’re passionate and knowledgeable about the field.
We think you need these skills to ace Content Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Content Marketing Lead. Highlight your experience in digital marketing and content creation, especially if it relates to finance or education. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about content marketing and how you can drive leads and membership for our business. Be genuine and let your personality come through.
Showcase Your Work: Include links to your previous work or portfolio that demonstrates your content strategy and creation skills. Whether it's web content, videos, or infographics, we want to see what you've done and how it can benefit us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Page Personnel
✨Know Your Content Inside Out
Make sure you’re well-versed in the content marketing strategies relevant to the financial education sector. Familiarise yourself with the latest trends and successful campaigns in this space, so you can discuss how your experience aligns with their goals.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your ability to create engaging content across various channels. Whether it’s web articles, infographics, or videos, be ready to discuss how you’ve driven engagement and leads through your creative efforts.
✨Demonstrate Analytical Skills
Be prepared to talk about how you measure the success of your content. Discuss specific metrics you’ve used in the past to analyse campaign performance and how you’ve adjusted strategies based on those insights.
✨Engage with Their Community
Research the company’s online presence and community engagement efforts. Be ready to share ideas on how you would grow and manage their online communities, as well as how you would handle member queries and feedback effectively.
