At a Glance
- Tasks: Create and optimise engaging web content for undergraduate courses while collaborating with academic experts.
- Company: A prestigious London university seeking a web content specialist.
- Benefits: Remote work flexibility, competitive pay, and a chance to impact student recruitment.
- Other info: Fast-paced environment with opportunities for professional growth.
- Why this job: Join a dynamic team and enhance the online experience for future students.
- Qualifications: Relevant degree or experience in web content management and SEO.
The predicted salary is between 40500 - 49500 £ per year.
- Interim web and content role - remote or 1 day on campus
- 5 month position, asap start and leading on a specific undergraduate project
- About Our Client
- University in London who are looking for a web, content expert
Job Description
- Develop new course content and enhance existing undergraduate course pages in collaboration with academic subject specialists.
- Review, rewrite and optimise course content in line with SEO, AEO and GEO best practice.
- Translate search insights and optimisation recommendations into engaging, user-focused content that supports prospective students throughout their decision-making journey.
- Ensure all content reflects the University's brand guidelines, institutional messaging and student recruitment objectives.
- Manage content development across multiple courses simultaneously, ensuring consistency, accuracy and quality.
- Support the creation and optimisation of subject landing pages and related digital content assets.
- Collaborate with web, UX and academic colleagues to ensure content is effectively implemented within the content management system (CMS).
- Stakeholder Management & Project Delivery
- Lead content development discussions with academic stakeholders across a range of subject areas.
- Coordinate content reviews, approvals and sign-off processes to ensure delivery against agreed timelines.
- Manage competing priorities, dependencies and deadlines across a portfolio of undergraduate courses.
- Support the delivery of project milestones within a fast-paced, deadline-driven environment.
- Identify potential risks to delivery and escalation where appropriate.
- Search Optimisation & Continuous Improvement
- Apply SEO, AEO and GEO principles to all content development and optimisation activities.
- Use search insights, user behaviour and performance data to inform content recommendations and identify opportunities for improvement.
- The Successful Applicant
- Relevant degree or equivalent professional experience.
- Experience delivering high-volume content projects to challenging deadlines.
- Experience writing and optimising web content to improve search visibility and user experience.
- Experience working within a Marketing, Communications or Media department, ideally within an educational environment, with a strong client service ethic and the ability to build trusted relationships with key stakeholders.
- Experience managing multiple stakeholders and securing content approval within complex organisations.
- Experience interpreting data, search insights or audience research to inform and improve digital content.
- Understanding of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), alongside experience using SEO tools and conducting content audits.
- What's on Offer
- ASAP start
- Interim position, reporting to the Director of Marketing at the University
- Remote or 1 day on campus
- Web Content Manager • City of London, England
Web Content Manager in City of London employer: Page Personnel
As a Tax Manager at our retail organisation, you will thrive in a dynamic work culture that values collaboration and innovation. We offer competitive daily rates, comprehensive benefits, and ample opportunities for professional growth, all within a vibrant location that fosters both personal and career development. Join us to make a meaningful impact while enjoying a supportive environment that prioritises your success.
StudySmarter Expert Advice🤫
We think this is how you could land Web Content Manager in City of London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Web Content Manager in City of London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Page Personnel from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Page Personnel specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Page Personnel
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Page Personnel, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Page Personnel you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Page Personnel that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Page Personnel, so think on your feet and don't hesitate to showcase your creativity!
