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For Companies At a Glance
- Tasks: Plan and execute exciting brand activation events and trade marketing initiatives.
- Company: Dynamic FMCG company with a focus on innovation and collaboration.
- Benefits: Hybrid working, competitive salary up to £50,000, and great benefits.
- Why this job: Join a vibrant team and make a real impact in the marketing world.
- Qualifications: Experience in brand building and retail marketing, preferably in FMCG.
- Other info: Opportunity for career growth in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid working West Midlands based
About Our Client
FMCG
Job Description
- Brand Activation & Field Marketing: Plan and execute impactful brand activation events, including in-store sampling, pop-ups, event sponsorships, and partnerships.
- Trade & Retail Marketing: Develop and deliver trade marketing initiatives to drive sales through UK retail partners (e.g., Boots, Holland & Barrett, Tesco, specialty retailers). Create compelling POS materials, promotional campaigns, and in-store displays.
- Collaboration with Sales & NPD: Work hand-in-hand with the Sales team to support sell-in and sell-through activities, providing marketing assets and insights. Partner with NPD to ensure successful new product launches, with clear messaging and standout in-store presence.
- Content & Collateral Creation: Oversee the production of marketing materials for a range of channels and activities.
- Market & Consumer Insights: Monitor UK market trends, competitor activities, and consumer preferences through store visits, event feedback, and retail partner insights. Use findings to refine marketing plans and product positioning.
- Budget Management: Manage the UK marketing budget, ensuring efficient use of resources and strong ROI on all field and trade activities.
- Agency & Supplier Management: Brief and coordinate with UK-based creative agencies, print suppliers, and event partners to deliver high-quality marketing materials and memorable brand experiences.
- Reporting & Analytics: Track and report on the effectiveness of trade promotions, in-store activations, and field campaigns using agreed KPIs (e.g., sales uplift, footfall, sampling conversion rates). Present insights and recommendations to the Commercial Director.
The Successful Applicant
- Track record in successful brand building.
- Excellent knowledge and understanding of both online and traditional marketing.
- Demonstrable experience of delivering success bringing the best use of the two marketing spaces together.
- Broad retail marketing background, preferably FMCG, experience of working in a product focused environment, selling into specialist trade an advantage.
What's on Offer
Hybrid working South Birmingham based. Salary up to £50,000pa + bens.
Marketing Manager in Birmingham employer: Page Personnel
Contact Detail:
Page Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and brand activations. Use visuals and data to demonstrate your impact. This will give you an edge when chatting with hiring managers and show them what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market position and think about how you can contribute to their goals. Bring fresh ideas to the table during your chat – they’ll love your enthusiasm and insight!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in Birmingham
Some tips for your application 🫡
Show Your Passion for Brand Activation: When you're writing your application, make sure to highlight your enthusiasm for brand activation events. Share any past experiences where you've planned or executed impactful events, as this will show us that you understand the importance of creating memorable brand experiences.
Tailor Your Experience to Trade Marketing: We want to see how your background aligns with trade marketing initiatives. Be specific about your experience with retail partners and any successful campaigns you've run. This will help us see how you can drive sales through our UK retail partners like Boots and Tesco.
Collaboration is Key: Emphasise your ability to work collaboratively with sales and NPD teams. Share examples of how you've supported sell-in activities or contributed to successful product launches. We love seeing candidates who can bridge the gap between marketing and sales!
Keep It Professional but Personal: While we appreciate professionalism, don't be afraid to let your personality shine through in your application. Use a friendly tone and share your unique insights on market trends or consumer preferences. This will help us get to know you better and see how you'd fit into our team.
How to prepare for a job interview at Page Personnel
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their market positioning, recent campaigns, and how they engage with consumers. This knowledge will help you demonstrate your passion for brand activation and show that you're ready to hit the ground running.
✨Showcase Your Marketing Savvy
Prepare specific examples of successful marketing initiatives you've led in the past. Whether it's a trade promotion or an event activation, be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. This will highlight your experience and ability to drive sales through innovative marketing.
✨Collaboration is Key
Since this role involves working closely with Sales and NPD teams, think of examples where you've successfully collaborated across departments. Be prepared to discuss how you’ve supported sell-in activities or contributed to new product launches, showcasing your teamwork skills and understanding of cross-functional dynamics.
✨Data-Driven Decisions
Familiarise yourself with key performance indicators (KPIs) relevant to the role, such as sales uplift and footfall metrics. Be ready to discuss how you've used market insights and analytics to refine marketing strategies in the past. This will demonstrate your analytical mindset and commitment to achieving strong ROI on marketing activities.
