At a Glance
- Tasks: Lead marketing strategy for a prestigious football club, shaping brand and digital engagement.
- Company: Globally respected football club with a passionate fanbase and major commercial partnerships.
- Benefits: Unique opportunity to influence a world-class sporting brand and drive innovation.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Make a real impact in the intersection of sport, entertainment, and culture.
- Qualifications: Senior leadership experience in PR, Communications, Brand & Marketing within spectator sport.
The predicted salary is between 80000 - 120000 € per year.
Lead the brand, communications, and digital marketing agenda for a prestigious, internationally recognised Football club. This is a rare senior leadership role shaping how a world‑class sporting brand presents itself to fans, partners, media, and stakeholders. Our client is a globally respected Football club, steeped in heritage and competing at the highest level. With a passionate fanbase, major commercial partnerships, and significant media visibility, the organisation sits at the intersection of sport, entertainment, and culture. This is an environment where brand reputation, storytelling, and digital engagement directly influence commercial success, fan loyalty, and long‑term growth.
Brand, Marketing & Commercial Performance
- Own the end–to–end marketing strategy, aligned to commercial, brand, and reputational objectives.
- Lead performance marketing across paid and owned channels, maximising reach, efficiency, and ROI.
- Manage and optimise a significant annual marketing budget, with clear reporting and P&L contribution.
- Embed a data–driven approach to KPIs, attribution, campaign performance, and brand health.
- Continuously improve effectiveness through smart spend, channel innovation, and testing.
- Shape the organisation's digital roadmap with the Head of Digital & Marketing, driving best–in–class execution.
Innovation, Growth & Opportunity Identification
- Stay ahead of trends in media, digital, and content within spectator sport.
- Introduce new tools, partnerships, formats, and activations that elevate impact and perception.
- Lead experimentation and innovation to strengthen storytelling and fan engagement.
- Champion continuous improvement through testing, learning, and iteration.
- Identify new opportunities for brand growth and differentiation.
Content, Creative & Production Oversight
- Lead Heads of Content and Production to deliver consistently high–quality creative output.
- Set clear creative direction aligned to communications and PR priorities.
- Ensure strong brand governance, quality control, and compliance.
- Drive innovation in storytelling, formats, and production techniques.
Profile
- Senior leadership experience across PR, Communications, Brand & Marketing within spectator sport, ideally with an international aspect.
- Proven ability to drive ROI through marketing and digital activity, with budget ownership.
- Strong background in reputation management, crisis communications, and narrative shaping.
- Experience leading multi–disciplinary teams across content, digital, creative, and production.
- Collaborative, commercially focused, and politically astute.
- Strategic thinker with sound judgement, discretion, and resilience.
Job Offer
Unique opportunity to shape the future of this organisation.
Marketing Director in Birmingham employer: Page Group
As a Marketing Director at this prestigious football club, you will be part of a dynamic and passionate team dedicated to shaping the brand's narrative and engaging with a global fanbase. The club offers a vibrant work culture that fosters creativity and innovation, alongside significant opportunities for professional growth within the sports and entertainment industry. With a commitment to excellence and a focus on collaboration, this role provides a unique chance to influence the future of a world-class sporting brand in an environment where your contributions directly impact commercial success and fan loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the football club. Attend events, join relevant online groups, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your passion for the sport! When you get the chance to chat with potential employers, make sure to express your love for football and how it drives your marketing strategies. This will help you stand out as someone who truly understands the brand and its audience.
✨Tip Number 3
Prepare for interviews by diving deep into the club’s current marketing efforts. Know their recent campaigns, partnerships, and any challenges they face. This way, you can come armed with ideas and demonstrate that you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you prepare for interviews and connect with the right people. Plus, applying directly shows your enthusiasm and commitment to joining the team!
We think you need these skills to ace Marketing Director in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in brand management, digital marketing, and any relevant leadership roles you've held. We want to see how your background aligns with the prestigious nature of the football club.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Share your passion for sport and how you can elevate the club's brand. Be sure to mention specific achievements that demonstrate your ability to drive ROI and manage budgets effectively.
Showcase Your Creativity:This role is all about innovation and storytelling. Include examples of past campaigns or projects where you’ve introduced new tools or formats. We love seeing how you think outside the box and engage fans in unique ways!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Don’t miss out on this unique opportunity to shape the future of a world-class sporting brand!
How to prepare for a job interview at Page Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the football club's history, values, and current marketing strategies. Understand their fanbase and what makes them tick. This knowledge will help you demonstrate your passion and alignment with the brand during the conversation.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of KPIs you've set, how you've measured success, and any innovative tools or techniques you've implemented. This will show that you can embed a data-driven approach in your future role.
✨Highlight Your Leadership Experience
Since this is a senior leadership role, be ready to share specific instances where you've led multi-disciplinary teams. Talk about how you foster collaboration and drive results, especially in high-pressure environments like sports marketing. This will illustrate your capability to lead effectively.
✨Prepare for Creative Problem-Solving
Think of examples where you've introduced innovative marketing strategies or tackled challenges creatively. The club is looking for someone who can elevate their storytelling and fan engagement, so showcasing your ability to think outside the box will set you apart.
