Our client are looking to hire someone who can join their business as a Product Marketing Lead, setting up the go to market plan and executing across predominantly content led channels. This is a fully remote opportunity and an opportunity to make significant impact on the company's product strategy. Based in London (but with sporadic need to go to the office).
Client Details
Our client are UK based SME SaaS consultancy specialising in AI-powered digital transformation, CRM consultancy and cloud based solutions for the public sector and regulated industries.
They are growing at pace due to their unique professional service and product offering.
They are looking to hire a Product Marketing Lead who will be responsible for developing and executing on go to market plans for the product proposition.
Description
Product Marketing Lead:
Go-to-Market Execution
Execute go-to-market plans for new product launches, significant feature releases and market expansions, in line with the Go-To-Market (GTM) strategy defined by the Head of Product Marketing.
Develop detailed launch execution plans covering audience segmentation, channel requirements, messaging and success criteria.
Coordinate cross-functional GTM readiness across Product, Sales and Marketing Communications teams for all launches.
Support the execution of campaigns that drive product awareness, trial and pipeline growth, briefing Marketing Communications clearly on requirements.
Positioning & Messaging
Maintain and update the DMSS product positioning and messaging framework across the full product portfolio, in line with the architecture defined by the Head of Product Marketing.
Translate complex product capabilities and AI-enabled features into clear, benefit-led narratives that resonate with target buyers and users.
Ensure consistent messaging across all customer-facing materials, channels and touchpoints.
Partner with the Head of Product Marketing, Head of Product and Solutions Engineering to ensure messaging reflects validated customer insight and solution narratives.
Develop product-specific messaging documents, value propositions and persona narratives for use across Sales and Marketing.
Market & Competitive Intelligence
Execute th...
Head of Product Marketing employer: Page Group Careers
As a leading technology business in North East London, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. Our employees benefit from comprehensive professional development opportunities, competitive compensation packages, and a supportive environment that values work-life balance. Join us to be part of a forward-thinking team where your contributions directly impact our growth and success.
