At a Glance
- Tasks: Lead marketing strategy for a prestigious football club, shaping brand and digital engagement.
- Company: Globally respected football club with a passionate fanbase and major commercial partnerships.
- Benefits: Unique opportunity to influence a world-class sporting brand and drive innovation.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of sports marketing, impacting fans and stakeholders globally.
- Qualifications: Senior leadership experience in PR, communications, and marketing within spectator sport.
The predicted salary is between 80000 - 120000 € per year.
Lead the brand, communications, and digital marketing agenda for a prestigious, internationally recognised Football club. This is a rare senior leadership role shaping how a world‐class sporting brand presents itself to fans, partners, media, and stakeholders.
Our client is a globally respected Football club, steeped in heritage and competing at the highest level. With a passionate fanbase, major commercial partnerships, and significant media visibility, the organisation sits at the intersection of sport, entertainment, and culture. This is an environment where brand reputation, storytelling, and digital engagement directly influence commercial success, fan loyalty, and long‐term growth.
Description
- Own the end‐to‐end marketing strategy, aligned to commercial, brand, and reputational objectives.
- Lead performance marketing across paid and owned channels, maximising reach, efficiency, and ROI.
- Manage and optimise a significant annual marketing budget, with clear reporting and P&L contribution.
- Embed a data‐driven approach to KPIs, attribution, campaign performance, and brand health.
- Continuously improve effectiveness through smart spend, channel innovation, and testing.
- Shape the organisation's digital roadmap with the Head of Digital & Marketing, driving best‐in‐class execution.
Innovation, Growth & Opportunity Identification
- Stay ahead of trends in media, digital, and content within spectator sport.
- Introduce new tools, partnerships, formats, and activations that elevate impact and perception.
- Lead experimentation and innovation to strengthen storytelling and fan engagement.
- Champion continuous improvement through testing, learning, and iteration.
- Identify new opportunities for brand growth and differentiation.
Content, Creative & Production Oversight
- Lead Heads of Content and Production to deliver consistently high‐quality creative output.
- Set clear creative direction aligned to communications and PR priorities.
- Ensure strong brand governance, quality control, and compliance.
- Drive innovation in storytelling, formats, and production techniques.
Profile
- Senior leadership experience across PR, Communications, Brand & Marketing within spectator sport, ideally with an international aspect.
- Proven ability to drive ROI through marketing and digital activity, with budget ownership.
- Strong background in reputation management, crisis communications, and narrative shaping.
- Experience leading multi‐disciplinary teams across content, digital, creative, and production.
- Collaborative, commercially focused, and politically astute.
- Strategic thinker with sound judgement, discretion, and resilience.
Job Offer
Unique opportunity to shape the future of this organisation.
Marketing Director in West Bromwich employer: Page Executive
As a Marketing Director at this prestigious football club, you will be part of a dynamic and passionate team dedicated to elevating a world-class sporting brand. The club offers a vibrant work culture that fosters creativity and innovation, alongside significant opportunities for professional growth within the realms of sport, entertainment, and culture. With a strong commitment to employee development and a unique position at the intersection of sport and commercial success, this role promises a rewarding and impactful career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the football club. Attend events, join relevant online groups, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for the sport! When you get the chance to chat with potential employers, make sure to express your love for football and how it drives your marketing strategies. This will help you stand out as someone who truly understands the brand and its audience.
✨Tip Number 3
Prepare for interviews by researching the club’s recent campaigns and initiatives. Bring fresh ideas to the table that align with their goals. This shows you’re not just interested in the role but are also ready to contribute from day one!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you nail that application process. Plus, applying directly shows your commitment and makes it easier for us to spot your enthusiasm for the role.
We think you need these skills to ace Marketing Director in West Bromwich
Some tips for your application 🫡
Show Your Passion for Sport:When writing your application, let your love for football and sport shine through. We want to see how your passion aligns with our prestigious club's values and mission. Share any relevant experiences that highlight your enthusiasm for the game!
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific requirements of the Marketing Director role. We’re looking for someone who understands the unique challenges of marketing in the sports industry, so highlight your relevant skills and experiences that match the job description.
Be Data-Driven:Since we value a data-driven approach, include examples of how you've used analytics to drive marketing success in your previous roles. Show us how you’ve maximised ROI and improved campaign performance through smart decision-making and innovative strategies.
Keep It Professional Yet Engaging:While we appreciate a friendly tone, remember to maintain professionalism in your written application. Use clear, concise language and ensure your storytelling captivates us. We want to see your creative flair while also understanding your strategic thinking!
How to prepare for a job interview at Page Executive
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you’ve done your homework on the football club. Understand their brand values, recent campaigns, and how they engage with fans. This will not only show your enthusiasm but also help you align your vision with theirs.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've driven ROI through marketing strategies in previous roles. Be ready to explain your thought process behind budget management and how you’ve used data to inform decisions. This is crucial for a senior leadership position.
✨Demonstrate Innovation and Adaptability
Think of innovative ideas that could elevate the club’s brand presence. Discuss trends in digital marketing and content creation that you believe could be beneficial. Showing that you can think outside the box will set you apart from other candidates.
✨Engage with Storytelling Techniques
Since storytelling is key in this role, prepare to share examples of how you’ve successfully crafted narratives in past campaigns. Highlight your experience in leading creative teams and ensuring high-quality output that resonates with audiences.
