At a Glance
- Tasks: Drive sales growth and shape strategy for a leading FMCG company.
- Company: Join a rapidly growing consumer goods business with strong market presence.
- Benefits: Competitive salary, performance incentives, and clear career progression.
- Other info: Dynamic environment with opportunities for transformation and growth.
- Why this job: Lead a key region and make a real impact on market expansion.
- Qualifications: 15-20 years in sales leadership within FMCG; strong analytical and leadership skills.
The predicted salary is between 51750 - 63250 £ per year.
- Drive growth for an international FMCG business with career advancement.
- Shape strategy, build strong teams, and drive profit across channels.
- Drive growth for an international FMCG business with career advancement.
- Shape strategy, build strong teams, and drive profit across channels.
- About Our Client
Our client is a lea*ding and rapidly growing consumer goods company with a strong presence across multiple channels and market segments in China.
Job Description
- Sales Strategy & Business Growth
- Develop and execute short-, medium-, and long-term regional sales strategies aligned with the company's overall business objectives.
- Translate corporate growth ambitions into actionable sales plans, KPIs, and performance metrics.
- Drive achievement of revenue, volume, market share, distribution, and profitability targets.
- Monitor market dynamics, customer trends, and competitive activities to identify growth opportunities and potential risks.
- Lea*d strategic business planning processes, including annual operating plans, sales forecasts, and budget management.
- Market Development & Channel Management
- Formulate and implement regional market development strategies to ensure sustainable and profitable growth.
- Expand product distribution coverage and strengthen market execution across all channels.
• Develop tailored channel strategies for
- General Trade (GT)
- Modern Trade (MT)
- Foodservice/HORECA
- Regional Key Accounts
- Emerging Retail Channels
- Ensure effective execution of promotional activities, pricing strategies, and trade investment initiatives.
- Distributor & Route-to-Market Excellence
- Establish, develop, and optimize a high-performing distributor network across the region.
- Build long-term strategic relationships with key distributors, wholesalers, retailers, and foodservice customers.
- Evaluate distributor capabilities and implement performance improvement programs.
- Strengthen route-to-market effectiveness, improve coverage efficiency, and maximize sales productivity.
- Ensure healthy inventory levels and effective demand planning throughout the sales network.
- Sales Team Leadership
- Build, lea*d, inspire, and retain a high-performing sales organization.
- Drive a performance-oriented culture with clear accountability and execution excellence.
- Recruit, coach, mentor, and develop sales talent at multiple organizational levels.
- Create a robust succession planning and lea*dership development framework.
- Foster strong collaboration across sales, marketing, supply chain, finance, and customer service teams.
- Financial & Profitability Management
- Manage sales budgets and commercial investments effectively.
- Improve sales productivity and return on investment across channels and customers.
- Drive sales of strategic and high-margin product categories to enhance overall profitability.
- Monitor P&L performance and implement corrective actions when necessary.
- Ensure compliance with company policies, trade spend controls, and governance requirements.
The successful candidate will
- Demonstrate strong commercial acumen and strategic thinking.
- Lea*d through influence and inspire high levels of engagement.
- Make fact-based decisions using sales analytics and market insights.
- Drive execution rigor while maintaining a long-term business perspective.
- champio*n continuous improvement and organizational capability building.
- Operate effectively in a dynamic, fast-paced, and highly competitive environment.
- The Successful Applicant
- Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Economics, or a related discipline. MBA is a plus.
- Minimum 15-20 years of progressive sales lea*dership experience within the FMCG, Food & Beverage, or Consumer Goods industry.
- At least 2-3 years of experience in a Regional Sales Director or equivalent senior sales lea*dership role.
- Proven track record of consistently delivering ambitious sales and profitability targets.
- Extensive experience managing multiple sales channels, including distribution, traditional trade, retail, and foodservice.
- Deep understanding of distributor management, channel development, and route-to-market strategies.
- Strong experience in sales operations, forecasting, business planning, and commercial execution.
- Excellent lea*dership, coaching, negotiation, and stakeholder management skills.
- Strong analytical capabilities with the ability to translate data into actionable business strategies.
- Willingness to travel frequently within the assigned region.
- Preferred Qualifications
- Experience working for multinational FMCG or lea*ding domestic consumer goods companies.
- Strong network and channel resources within the food and beverage industry.
- Experience managing large geographical territories and diverse customer bases.
- Familiarity with digital sales tools, CRM systems, and sales performance management platforms.
- Demonstrated success in lea*ding organizational transformation and commercial capability enhancement initiatives.
- What's on Offer
Opportunity to lea*d a strategically important region with full ownership of sales growth, market expansion, and commercial execution.
Competitive compensation package, performance incentives, and clear pathways for senior lea*dership progression.
Join a high-growth consumer goods business with strong brand momentum, ambitious investment plans, and a results-driven culture.
Contact
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Regional Sales Director - FMCG in Southampton employer: Page Executive
Join a dynamic food manufacturing business in Truro, Cornwall, where you will have the unique opportunity to shape the future of the organisation while driving growth and upholding its core values. Our collaborative work culture fosters innovation and excellence, providing ample opportunities for professional development and career advancement. With a commitment to nurturing high-performance teams, we offer a rewarding environment for leaders who are passionate about making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Director - FMCG in Southampton
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Director - FMCG at Page Executive, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Page Executive. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Director - FMCG. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Director - FMCG in Southampton
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Page Executive:When writing your cover letter, make sure to tailor your message specifically for Page Executive. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Page Executive
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Page Executive that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Page Executive that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Page Executive’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
