- Work with a market-leading business in the premium sporting goods sector
- This is a rare opportunity to step into a broad leadership role
About Our Client
This is a market-leading outdoor pursuits business operating with a passionate customer base.
The business partners with leading international manufacturers, shaping product strategy, portfolio development, pricing and go-to-market execution across a portfolio of premium brands and own-label products. It offers the opportunity to drive commercial growth, influence category direction and make a tangible impact within a respected and growing organisation.
Job Description
- Own and deliver the overall product strategy and portfolio roadmap, aligned to commercial objectives and long-term growth ambitions.
- Lead product portfolio development, identifying new products, categories and growth opportunities.
- Build strong partnerships with international suppliers to influence product development, range selection and launch priorities.
- Manage the full product lifecycle, from market assessment and launch through to optimisation and rationalisation.
- Analyse sales performance, market trends, customer demand and competitor activity to inform product and category decisions.
- Develop compelling product propositions, positioning and go-to-market strategies in collaboration with commercial teams.
- Lead successful product launches, including pricing, channel strategy, promotional activity and marketing support.
- Monitor product and category performance, using data and reporting to drive commercial decision-making.
- Lead, mentor and develop a high-performing marketing team focused on growth, innovation and customer engagement.
- Own the overall marketing strategy, delivering integrated campaigns, content, PR and customer engagement activities that strengthen brand awareness and accelerate sales.
The Successful Applicant
- Proven experience in a senior product management & Marketing role, ideally within a shooting sector or with a share passions for the sport.
- Proven track record of developing and executing product and marketing strategies that deliver measurable commercial growth.
- Strong understanding of product management principles, including range selection, product lifecycle management, market analysis, product positioning and go-to-market planning.
- Experience managing product portfolios and making decisions around product introduction, range expansion and product rationalisation.
- Strong commercial understanding with the ability to balance sales growth, market share, margin and stock investment.
- Proven ability to analyse sales, market and competitor data and translate insights into clear commercial actions.
- Experience working with international brand partners and managing multiple premium brands would be highly desirable.
- Progressive experience in marketing leadership roles across B2B and B2C environments.
- Understanding and hands-on experience with digital marketing principles, including SEO, SEM, social media, email marketing and content marketing.
- Bachelor's degree in Marketing, Business Administration, Product Management or a related field is desirable.
What’s on Offer
- Highly competitive salary
- Inspiring leadership team
- Progression opportunity
- Mondays and Fridays working from home
- Tuesdays to Thursdays working in Fareham
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Director/Head of Product and Marketing in Fareham employer: Page Executive
At Page Executive, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. Our hybrid role allows for flexibility while ensuring collaboration with a talented team dedicated to driving growth in the professional services sector. We offer robust employee growth opportunities, competitive benefits, and a chance to make a significant impact by shaping marketing strategies that connect directly to revenue.
