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For Companies At a Glance
- Tasks: Lead sales and marketing strategies to boost brand awareness and drive customer engagement.
- Company: Join a well-known British leisure business specializing in outdoor adventures.
- Benefits: Transform a renowned brand while enjoying a dynamic work environment and growth opportunities.
- Why this job: Be part of a culture that values professionalism, accountability, and continuous improvement.
- Qualifications: Significant experience in sales, marketing, and leading multi-disciplinary teams is essential.
- Other info: Opportunity to shape the future of a major player in the travel and leisure sector.
The predicted salary is between 43200 - 72000 £ per year.
- A Well known British Leisure business with a large customer base.
- A great role for a highly commercial Marketing Director.
About Our Client
A travel organisation specialising in outdoor adventures.
Job Description
Develop & deliver an integrated sales & marketing strategy, driving performance, expanding brand awareness, targeting new markets and identifying new channels.
Drive sales growth across services and products to support the customer proposition, site utilisation and customer experiences.
Engage with customers and potential customers, driving acquisition and retention, maximising spend per member.
To drive business growth and revenue, oversee the development of marketing campaigns and other initiatives to increase brand awareness.
To lead, inspire and motivate a multi-disciplinary team to achieve strategic goals and deliver exceptional measurable results, engendering a culture of professionalism, accountability and continuous improvement.
Drive effective communication and employee engagement across the business as a whole, inspiring trust and commitment from the wider team.
Drive commercial growth through exploration of new products and services.
Maintain strong market and competitor awareness, building on good strategic knowledge of the sector, to influence positioning within it.
Collaborate closely with the Director of Commercial Insight who will provide intelligence to help shape the Marketing strategy.
Engage with the industry, developing and maintaining strong working relationships.
Maintain awareness and knowledge of legal or Industry developments which impact on own area of responsibility, ensuring appropriate information and interpretation is shared with SLT and direct reports.
The Successful Applicant
Have significant experience of driving sales and delivering growth through an integrated marketing strategy for a customer focused service organisation.
Have significant experience in a senior leadership role, managing & coordinating a multi-disciplinary team to deliver a unified strategy.
Have excellent interpersonal skills, coupled with intellect and gravitas to influence all stakeholders.
Be commercially astute and professional, and be able to demonstrate effective business decision making.
Have worked with a multi-million pound marketing budget.
Be able to demonstrate the commercial impact delivered in previous roles.
Be experienced in challenging, coaching and developing people.
Have experience in internal communications and external relations.
Have experience in planning, managing and directing PR and campaigns.
Ideally have experience gained from within the broader leisure and tourism sector.
Have experience of consumer online sales ideally within the tourism and leisure sector.
Be required to deliver against an evolving 5 year business plan.
What\’s on Offer
Opportunity for transformation within a renowned and well-established travel and leisure brand.
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Director of Sales and Marketing employer: Page Executive
Contact Detail:
Page Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales and Marketing
✨Tip Number 1
Make sure to showcase your experience in driving sales and delivering growth through integrated marketing strategies. Highlight specific examples where you've successfully expanded brand awareness or targeted new markets.
✨Tip Number 2
Demonstrate your leadership skills by discussing how you've managed and motivated multi-disciplinary teams in the past. Share stories that illustrate your ability to inspire trust and commitment among team members.
✨Tip Number 3
Stay updated on industry trends and competitor activities. Being able to discuss recent developments in the leisure and tourism sector during interviews will show your strong market awareness and strategic thinking.
✨Tip Number 4
Network with professionals in the travel and leisure industry. Building relationships can provide valuable insights and potentially lead to referrals, which can significantly enhance your chances of landing the job.
We think you need these skills to ace Director of Sales and Marketing
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities and expectations of the Director of Sales and Marketing position. Tailor your application to highlight your relevant experience in driving sales growth and developing integrated marketing strategies.
Showcase Leadership Experience: Emphasize your significant experience in senior leadership roles. Provide specific examples of how you have managed multi-disciplinary teams and delivered unified strategies that resulted in measurable outcomes.
Highlight Commercial Acumen: Demonstrate your commercial awareness by discussing your experience with managing large marketing budgets and making impactful business decisions. Use quantifiable results from previous roles to illustrate your success.
Engage with the Company’s Vision: Express your enthusiasm for the travel and leisure sector and align your application with the company's goals. Mention any relevant industry knowledge or relationships that could benefit the organization, showcasing your ability to drive brand awareness and customer engagement.
How to prepare for a job interview at Page Executive
✨Showcase Your Strategic Vision
Be prepared to discuss your approach to developing and delivering an integrated sales and marketing strategy. Highlight specific examples from your past experiences where you successfully drove performance and expanded brand awareness.
✨Demonstrate Leadership Skills
Since this role involves leading a multi-disciplinary team, share instances where you inspired and motivated your team to achieve strategic goals. Emphasize your ability to foster a culture of professionalism and continuous improvement.
✨Highlight Commercial Acumen
Discuss your experience with managing a multi-million pound marketing budget and how you made effective business decisions that led to growth. Be ready to provide concrete examples of the commercial impact you've delivered in previous roles.
✨Engage with Industry Knowledge
Show that you are well-informed about the leisure and tourism sector. Discuss any recent industry developments and how they might influence marketing strategies. This will demonstrate your strong market awareness and strategic knowledge.
