PAGB, the consumer healthcare association

The PAGB, or the Proprietary Association of Great Britain, is a leading trade association representing the consumer healthcare industry in the UK. Established to advocate for the interests of its members, PAGB plays a crucial role in promoting the benefits of self-care and over-the-counter (OTC) medicines.

With a commitment to enhancing public health, PAGB works closely with various stakeholders, including government bodies, healthcare professionals, and the media. The association aims to ensure that consumers have access to safe, effective, and affordable healthcare products.

PAGB's core activities include:

• Advocacy: Representing the interests of member companies in policy discussions and regulatory matters.
• Education: Providing resources and training to promote responsible self-medication among consumers.
• Research: Conducting studies to support the efficacy and safety of OTC products.
• Collaboration: Partnering with healthcare organizations to enhance public awareness of self-care options.

The vision of PAGB is to empower consumers to take charge of their health through informed choices. By fostering a positive environment for the consumer healthcare sector, PAGB aims to drive innovation and improve health outcomes across the UK.

Through its initiatives, PAGB not only supports its members but also contributes to the overall improvement of public health standards. The association is dedicated to ensuring that the consumer healthcare industry remains robust and responsive to the needs of the population.