Growth Copywriter (all genders)

Can you craft persuasive copy that drives conversions across landing pages, emails and ads? We are looking for a Growth Copywriter who can combine copywriting expertise with a data-driven approach to conversion rate optimization.

YOUR TASKS

• Landing Page and Funnel Copywriting: Craft persuasive, user-focused copy for website landing pages, product pages, and conversion funnels, ensuring alignment with CRO (Conversion Rate Optimization) objectives.
• A/B Testing and Optimization: Develop and refine copy variations (e.g., headlines, CTAs, and body content) for A/B testing to boost engagement and conversions.
• Ad Copy Development: Write compelling ad copy for Google Display, search campaigns, and social media, optimised for click-through and conversion.
• Email Campaign Copy: Create and optimise email content for lead generation, nurturing, and retention, focusing on high-performing subject lines and CTAs.
• Customer Insights and Research: Leverage audience insights, feedback, and competitor analysis to inform and refine copy strategies.
• SEO-Driven CRO Copywriting: Integrate high-performing keywords into conversion-focused copy to maximise both traffic and engagement while combining product know-how and brand voice and SEO keywords into a coherent whole in your texts.

YOUR PROFILE

• You have an excellent command of English on at least a near native level and several years of experience as a copywriter in a B2B environment.
• You feel at home in the IT industry (ideally with topics of monitoring, data centres, cloud or IIoT).
• You have already worked with content management systems (CMS).
• You have a strong track record of writing high-converting copy for landing pages, websites, and ad campaigns, with a focus on driving software trial downloads or similar conversion goals.
• You have a solid understanding of SEO and SEM principles to create copy that balances discoverability with high conversion potential.
• You have strong collaboration skills to work with designers, marketers, and developers, coupled with the ability to adapt tone and messaging to align with brand guidelines and audience expectations.
• And most importantly: you are a good fit for Paessler and we are a good fit for you.

FACTS FOR YOU

• Many possibilities to further develop your individual skillset.
• Innovative and creative work environment with plenty of room for new ideas.
• A structured onboarding phase with experienced colleagues.
• Flexible working hours and a family-friendly environment.
• A great working atmosphere in an enthusiastic international team with flat hierarchies.
• Subsidised Germany-wide job ticket for public and regional transportation, bike leasing, bicycle cellar (incl. showers) and sufficient parking spaces.
• We actively support your health by funding membership of the Urban Sports Club.
• Paessler is a fast-growing midsized company that has been in the market for 20 years. The company is focused on long-term goals and is currently comprised of 350 employees.

INTERESTED? Make it easy for yourself and use the application button below. Your contact person for this great job is: And at the end, a very important note: For us, diversity is more than just a word — it’s a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritises equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we’re determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our job posts or our overall recruitment approach. Let’s work together to create a more colourful and inclusive corporate culture!