Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create persuasive copy for landing pages, emails, and ads to drive conversions.
- Company: Join Paessler GmbH, a fast-growing tech company with 20 years of innovation.
- Benefits: Enjoy flexible hours, health support, and a friendly international team atmosphere.
- Why this job: Be part of a creative environment where your ideas matter and diversity is celebrated.
- Qualifications: Must have strong English skills and experience in B2B copywriting, especially in IT.
- Other info: Diversity is key; we welcome all applicants regardless of background or ability.
The predicted salary is between 24000 - 42000 £ per year.
Can you craft persuasive copy that drives conversions across landing pages, emails and ads? We are looking for a Growth Copywriter who can combine copywriting expertise with a data-driven approach to conversion rate optimization.
YOUR TASKS
- Landing Page and Funnel Copywriting: Craft persuasive, user-focused copy for website landing pages, product pages, and conversion funnels, ensuring alignment with CRO (Conversion Rate Optimization) objectives.
- A/B Testing and Optimization: Develop and refine copy variations (e.g., headlines, CTAs, and body content) for A/B testing to boost engagement and conversions.
- Ad Copy Development: Write compelling ad copy for Google Display, search campaigns, and social media, optimised for click-through and conversion.
- Email Campaign Copy: Create and optimise email content for lead generation, nurturing, and retention, focusing on high-performing subject lines and CTAs.
- Customer Insights and Research: Leverage audience insights, feedback, and competitor analysis to inform and refine copy strategies.
- SEO-Driven CRO Copywriting: Integrate high-performing keywords into conversion-focused copy to maximise both traffic and engagement while combining product know-how and brand voice and SEO keywords into a coherent whole in your texts.
YOUR PROFILE
- You have an excellent command of English on at least a near native level and several years of experience as a copywriter in a B2B environment.
- You feel at home in the IT industry (ideally with topics of monitoring, data centres, cloud or IIoT).
- You have already worked with content management systems (CMS).
- You have a strong track record of writing high-converting copy for landing pages, websites, and ad campaigns, with a focus on driving software trial downloads or similar conversion goals.
- You have a solid understanding of SEO and SEM principles to create copy that balances discoverability with high conversion potential.
- You have strong collaboration skills to work with designers, marketers, and developers, coupled with the ability to adapt tone and messaging to align with brand guidelines and audience expectations.
- And most importantly: you are a good fit for Paessler and we are a good fit for you.
FACTS FOR YOU
- Many possibilities to further develop your individual skillset.
- Innovative and creative work environment with plenty of room for new ideas.
- A structured onboarding phase with experienced colleagues.
- Flexible working hours and a family-friendly environment.
- A great working atmosphere in an enthusiastic international team with flat hierarchies.
- Subsidised Germany-wide job ticket for public and regional transportation, bike leasing, bicycle cellar (incl. showers) and sufficient parking spaces.
- We actively support your health by funding membership of the Urban Sports Club.
Paessler is a fast-growing midsized company that has been in the market for 20 years. The company is focused on long-term goals and is currently comprised of 350 employees.
INTERESTED? Make it easy for yourself and use the application button below. Your contact person for this great job is:
At the end, a very important note: For us, diversity is more than just a word — it’s a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritises equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we’re determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our job posts or our overall recruitment approach. Let’s work together to create a more colourful and inclusive corporate culture!
Growth Copywriter (all genders) employer: Paessler GmbH
Contact Detail:
Paessler GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Copywriter (all genders)
✨Tip Number 1
Familiarise yourself with Paessler's products and services. Understanding their offerings will help you tailor your copy to resonate with their target audience and demonstrate your genuine interest in the company.
✨Tip Number 2
Showcase your data-driven approach by preparing examples of past A/B tests you've conducted. Be ready to discuss how your copy changes impacted conversion rates, as this aligns perfectly with the role's focus on optimisation.
✨Tip Number 3
Network with current or former employees of Paessler on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during interviews.
✨Tip Number 4
Prepare to discuss your understanding of SEO and SEM principles. Highlight specific strategies you've used in previous roles to enhance discoverability while maintaining high conversion potential in your copy.
We think you need these skills to ace Growth Copywriter (all genders)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your copywriting experience, especially in B2B environments. Include specific examples of high-converting copy you've written for landing pages, emails, and ads.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Paessler's goals and how your skills align with their needs. Mention your experience with A/B testing and SEO-driven copywriting to show you're a perfect fit.
Showcase Your Portfolio: Include a link to your portfolio that showcases your best work. Highlight pieces that demonstrate your ability to write persuasive copy that drives conversions, particularly in the IT sector.
Use Data to Support Your Claims: When discussing your previous work, include metrics or data that illustrate the success of your copy. For example, mention percentage increases in conversion rates or engagement levels resulting from your writing.
How to prepare for a job interview at Paessler GmbH
✨Showcase Your Copywriting Portfolio
Bring along a selection of your best copywriting samples that demonstrate your ability to craft persuasive and engaging content. Make sure to include examples relevant to landing pages, emails, and ads, as this will highlight your experience in the areas they are looking for.
✨Understand Their Brand Voice
Before the interview, research Paessler GmbH's brand voice and messaging. Familiarise yourself with their products and services, and think about how you can align your writing style with their tone. This will show that you are not only a skilled writer but also a good cultural fit.
✨Prepare for A/B Testing Discussions
Since the role involves A/B testing and optimisation, be ready to discuss your experience with these processes. Think of specific examples where you’ve successfully improved conversion rates through copy variations, and be prepared to explain your thought process behind those changes.
✨Demonstrate Your Data-Driven Approach
Highlight your understanding of data analytics and how it informs your copywriting. Be prepared to discuss how you use customer insights and feedback to refine your strategies, as this aligns with their focus on a data-driven approach to conversion rate optimisation.
