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- Tasks: Shape and own go-to-market strategies for innovative tech products.
- Company: Join a fast-growing, inclusive company with a creative work environment.
- Benefits: Flexible hours, permanent contract, and opportunities for skill development.
- Why this job: Make an impact by turning complex tech into compelling stories.
- Qualifications: 4+ years in Product Marketing or related fields, strong communication skills.
- Other info: Diverse and inclusive workplace prioritising equal opportunities for all.
The predicted salary is between 28800 - 48000 £ per year.
We're looking for a Product Marketing Manager to join our Growth Product Marketing team. In this role, you'll shape and own the go-to-market strategy for key areas of the Paessler platform, translating our global product strategy into measurable impact. Reporting to the Director of Product Marketing, you’ll work closely with Product, Sales, Customer Success, RevOps, and Marketing, to scale both product-led growth and world-class go-to-market execution at Paessler. You thrive in cross-functional environments, enjoy turning complex technology into compelling stories, and believe great Product Marketing is equal parts market insight, strategic vision, execution, and measurement.
You’ll play a critical role in gathering customer, competitor, and market insights, and converting them into validated market opportunities, influencing product direction, and developing resources and initiatives that empower both our sales teams and our prospects to discover, adopt, and champion our products.
YOUR TASKS
- Understand and translate product value: Partner with Product Managers and GTM teams to deeply understand product capabilities and customer use cases, translating them into clear, compelling, and differentiated value for prospects and customers.
- Own positioning and messaging: Define and evolve product positioning, messaging frameworks, and value propositions grounded in customer needs, competitive insights, and real-world feedback.
- Support launches and GTM plays: Partner with Product, Sales, and Marketing to plan and execute launches and GTM motions, including persona definition, segmentation, messaging, and cross-functional alignment.
- Drive product-led growth: Develop and optimize resources that enable self-serve discovery, adoption, and expansion. Continuously test and refine messaging based on funnel performance, usage data, and adoption insights.
- Be the voice of the market: Gather, synthesize, and analyze market trends, customer feedback, buying behavior, and competitive dynamics to inform messaging, campaigns, and asset prioritization.
- Stay ahead of the competition: Monitor the competitive landscape and provide actionable insights and recommendations to maintain differentiation.
- Lead with data: Use data to inform decisions, measure impact, and iterate. You’re comfortable building reports, interpreting performance metrics, and turning insights into action - if it can’t be measured, it doesn’t ship.
YOUR PROFILE
- 4+ years of experience in Product Marketing, Sales Enablement, Content Marketing, or a related role within a B2B SaaS or technology company, with demonstrated ownership of both product positioning and go-to-market strategy and execution oversight.
- Exceptional writing and communication skills, with the ability to distill complex technical concepts into clear, differentiated, and persuasive narratives.
- Highly data-driven and curious, with a strong bias toward experimentation, learning, and iteration.
- Proven ability to influence and collaborate across Product, Sales, and Marketing teams without formal authority.
- Hands-on experience creating enablement assets and programs that support sales or customer-facing teams.
- Experience with product-led growth (PLG) or self-serve adoption motions is a strong plus.
- Experience in network monitoring, IT infrastructure, or enterprise software - especially in domains relevant to Paessler’s solutions - is highly valued.
FACTS FOR YOU
- Many possibilities to further develop your individual skillset.
- Innovative and creative work environment with plenty of room for new ideas.
- A structured onboarding phase with experienced colleagues.
- Flexible working hours and a family-friendly environment.
- Permanent employment contract.
- A great working atmosphere in an enthusiastic international team with flat hierarchies.
- Paessler is a fast-growing midsized company that has been in the market for 20 years. The company is focused on long-term goals and is currently comprised of 400+ employees.
INTERESTED? Make it easy for yourself and use the application button below. Your contact person for this great job is Annalena Klein. And at the end, a very important note: For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritises equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colourful and inclusive corporate culture!
Product Marketing Manager (all genders) employer: Paessler AG
Contact Detail:
Paessler AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (all genders)
✨Tip Number 1
Network like a pro! Reach out to current employees at Paessler on LinkedIn, and ask them about their experiences. This not only gives you insider info but also shows your genuine interest in the company.
✨Tip Number 2
Prepare for the interview by understanding Paessler's products inside out. Dive into their website, read up on their latest updates, and think about how you can contribute to their go-to-market strategy.
✨Tip Number 3
Showcase your data-driven mindset! Be ready to discuss how you've used data in past roles to influence product marketing decisions. This aligns perfectly with what Paessler is looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the easiest way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Paessler.
We think you need these skills to ace Product Marketing Manager (all genders)
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and the company. Dive into our product offerings and think about how your experience aligns with what we’re looking for. This will help you craft a tailored application that stands out.
Show Off Your Skills: Highlight your exceptional writing and communication skills in your application. Use clear and compelling language to demonstrate how you can distill complex concepts into engaging narratives. Remember, we love a good story!
Be Data-Driven: Since we value data-driven decision-making, don’t shy away from showcasing your analytical skills. Mention any relevant metrics or insights from your past experiences that illustrate your ability to measure impact and iterate on strategies.
Apply Through Our Website: Make it easy for yourself and apply directly through our website. It’s the quickest way to get your application in front of us, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Paessler AG
✨Know Your Product Inside Out
Before the interview, dive deep into Paessler's platform and understand its key features and benefits. Be ready to discuss how you would translate these into compelling value propositions for different customer segments.
✨Craft Your Go-To-Market Strategy
Prepare a mock go-to-market strategy for a hypothetical product launch. This will showcase your strategic vision and ability to collaborate across teams, which is crucial for the role.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you've used data in past roles to inform decisions and measure impact. Bring examples of reports or metrics you've created that influenced product positioning or marketing strategies.
✨Understand the Competitive Landscape
Research Paessler's competitors and be ready to share insights on how you would maintain differentiation in the market. This shows your proactive approach and understanding of market dynamics.