At a Glance
- Tasks: Design and refine digital experiences for the iconic Williams F1 brand.
- Company: Join the legendary Williams F1 Team, a leader in motorsport innovation.
- Benefits: Competitive salary, creative freedom, and a chance to work on exciting projects.
- Other info: Fast-paced environment with opportunities for growth and collaboration.
- Why this job: Be part of a dynamic team shaping the future of F1 branding and fan engagement.
- Qualifications: 5-7 years design experience with a strong portfolio in digital and campaign work.
The predicted salary is between 45000 - 55000 £ per year.
The Opportunity
A lot of designers worry that moving in house means trading interesting work for a single brand book and a slow calendar. That isn’t the role on offer here. Williams F1 Team is rebuilding what its brand means in public, and digital is where most fans meet it: the website, the app, the campaigns that wrap around the season’s biggest moments. You’ll be hands on, shipping work every week alongside an evolving brand system that you’ll help refine as you go. The brand isn’t finished. You won’t be inheriting a museum. This isn’t a social content seat; we have a dedicated social team who own the day to day there. Your remit is the bigger, more considered work: the website, the app, integrating with marketing campaigns, performance driven creative, and the digital moments around special races and fan activations. If you’re a strong mid weight pushing into Senior, or a Senior who wants to put their craft against something they actually care about, this is the kind of in house role that doesn’t feel in house.
What You’ll Do
- Website, App & Product Moments
- Design and refine pages, components, editorial moments and email templates for williamsf1.com and the Williams F1 Team app — these are your primary canvases.
- Concept and design launch assets for new app features, product drops and marketing campaigns the wider team is bringing forward.
- Design user experiences across web, app, and fan platforms — memberships, content hubs and interactive features — producing wireframes, prototypes and high-fidelity UI designs.
- Translate fan behaviours, data and testing insights into intuitive, high performing journeys that drive conversion and engagement.
- Partner with product, engineering and data teams to deliver and iterate on digital experiences.
- Build a body of work over time that visibly improves how the brand expresses itself on its owned digital surfaces.
- Fan Growth & Performance Creative
- Design high performing creative for paid and organic channels — social, digital, ecommerce and app.
- Develop and iterate creative assets for multichannel performance marketing campaigns (Meta, TikTok, Google, williamsf1.com, Williams F1 App, and more).
- Own creative testing cycles — A/B and multivariate testing — to continuously improve engagement and conversion.
- Rapidly iterate assets based on performance signals (CTR, engagement, retention, conversion).
- Develop scalable creative systems and templates for continuous experimentation.
- Build assets that support the full fan journey — from acquisition through to engagement and retention.
- Collaborate with growth, media and analytics teams to translate performance data into creative improvement.
- Key Campaign Moments
- Lead the creative for the season’s biggest activations — special races like the British Grand Prix at Silverstone and the Las Vegas GP, custom livery reveals, fanzone activations and the digital campaigns that wrap around them.
- Partner closely with the Fan Growth & Performance team to deliver high quality assets on fast turnarounds — the calendar is unforgiving and a good idea on Tuesday often needs to ship on Thursday.
- Create content for both race and non race weekend storytelling and always on digital to social loops, optimised for reach and interaction.
- Contribute to specific social led campaigns alongside our dedicated social team, bringing the bigger campaign moments when a unified creative is needed.
- Brand & Design System
- Work alongside the Senior Design Manager and the rest of the creative team to evolve Williams’ visual identity — informed by what’s actually performing in market and feedback from the teams using the brand day to day.
- Help maintain and improve brand guidelines, motion principles and component library as we ship more work.
- Champion a fan first and data informed mindset across all outputs.
- Spot opportunities where the brand could be sharper, weirder, more confident — and bring them forward.
How You’ll Work
- Take a brief end to end — understand the ask, propose a direction, present it, take feedback and ship.
- Bridge brand storytelling with performance marketing and product UX, ensuring consistency across marketing creative, paid media and product design.
- Partner with marketing, fan engagement, content producers, photographers, motion designers and external partners.
- Manage your own workload across multiple parallel briefs at race week tempo.
Qualifications
- 5–7 years of design experience, with a strong portfolio demonstrating both performance driven creative (paid social, campaigns) and digital product / UX work (web, app). Sports, entertainment, lifestyle or premium consumer brand backgrounds are especially welcome — but a brilliant portfolio from anywhere matters more than the industry on your CV.
- Your portfolio shows real campaigns and live products, not just unbriefed concepts.
- Strong typographic and layout craft across digital, campaign and motion led formats.
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.
- Proven experience designing for paid media and growth focused environments, with strong understanding of creative testing, optimisation and data informed design.
- Comfortable working across web, app and campaign formats — you understand that a hero banner, an app onboarding screen and a Silverstone fanzone graphic each demand different thinking, even when they’re telling the same brand story.
- Collaborative, calm under pressure, opinionated about craft but not precious about feedback. You can work fast when the calendar demands it without dropping the quality bar.
- Genuinely care about Formula 1 — or are clearly the kind of person who falls hard for the sports they get close to.
- Bachelor’s degree in Graphic Design, Digital Media or a related field preferred; portfolio over credentials.
Additional Information
Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.
Interested in this role? Applications close 20 Nov 2026. You apply on Atlassian Williams F1 Team's own site.
Senior Digital Creative Designer in London employer: Paddock
At Williams F1 Team, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within our cutting-edge aerodynamics department. Our employees benefit from unparalleled growth opportunities in the fast-paced world of motorsport, alongside access to state-of-the-art facilities that enhance their skills and expertise. Join us in a role where your contributions directly impact race performance, all while being part of a passionate team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Creative Designer in London
✨Show Off Your Skills with a Killer Portfolio
As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.
✨Get Involved in Design Meetups
Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like Paddock.
✨Tailor Your Applications
When you’re applying for a full-time role at a creative company like Paddock, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
✨Leverage Social Media
Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.
We think you need these skills to ace Senior Digital Creative Designer in London
Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work Paddock does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at Paddock.
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at Paddock. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at Paddock.
How to prepare for a job interview at Paddock
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
✨Know Your Design Tools Inside Out
Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
✨Passion Counts
For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to Paddock. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
