Senior Product Marketing Manager

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

We're looking for a Senior Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for core areas of Paddle's product suite. This is a high-impact individual contributor role at the heart of our marketing function. You will be the connective tissue between Product, Sales, and Marketing translating deep customer and market insight into commercially sharp narratives that drive awareness, conversion, and revenue. You'll shape how we go to market, how we equip our sales teams to win, and how we position Paddle for differentiation. The most successful candidate will be a master at aligning launch objectives to commercial value, connecting every GTM motion directly to business outcomes. Operating with a high degree of autonomy, you'll lead complex cross-functional workstreams, use data and AI-powered tools to accelerate your craft, influence strategic decisions, and mentor peers across the team. This role is ideal for someone who thrives at the intersection of strategy and craft: a rigorous thinker who can also write a killer one-pager, run a crisp competitive briefing, and land a product launch with measurable impact.

What you'll do

• Own positioning and messaging - Develop and maintain differentiated positioning and messaging for key product areas, grounded in deep customer, market, and competitive insight. Translate complex product capabilities into clear, compelling narratives tailored to distinct buyer segments and personas. Ensure message consistency across all touchpoints: website, sales collateral, campaigns, and executive communications.
• Drive go-to-market strategy and execution - Lead end-to-end GTM strategy for major product launches, from discovery and segmentation through to launch and post-launch measurement. Define launch objectives, success metrics, and cross-functional plans in partnership with Product, Sales, and Marketing teams always anchored to commercial & business outcomes. Tie every launch plan directly to commercial value: align messaging, timing, and channel mix to where deals are won and revenue is made. Continuously improve GTM playbooks based on performance data, win/loss signals, and pipeline impact learnings.
• Enable the commercial team - Create high-impact sales enablement materials including pitch decks, battlecards, objection-handling guides, demo narratives, and ROI tools that equip Sales and Customer Success to win, expand, and defend revenue. Run training sessions and competitive briefings to keep the commercial team sharp and confident on product differentiation. Measure enablement effectiveness through content adoption, win rate trends, and deal velocity and use those signals to sharpen the assets over time. Partner with Revenue Operations to embed commercial messaging into the sales process and CRM workflow.
• Be the voice of the customer and market - Design and run qualitative and quantitative research programmes (win/loss interviews, customer surveys, persona studies) to develop a deep understanding of buyer motivations, pain points, and decision-making. Own competitive intelligence for your product area, tracking competitor moves, synthesising insights, and equipping the business to respond. Surface customer and market insights to influence product strategy and roadmap prioritisation.
• Shape category and brand narrative - Contribute to Paddle's broader category positioning and thought leadership strategy in collaboration with Brand and Content teams. Partner with the executive team on key narratives for analyst relations, investor communications, and major industry moments.
• Measure and prove commercial impact - Own the PMM measurement framework for your area: define success metrics for positioning work, product launches, and sales enablement that connect directly to business outcomes. Leverage data to track launch performance, content usage, win/loss trends, and competitive displacement and use those insights to make better decisions faster. Work with Revenue Operations and Analytics to model the commercial impact of GTM initiatives and clearly articulate the ROI of positioning and research programmes to senior stakeholders. Bring a data-first mindset to every strategic decision: use quantitative signals alongside qualitative insight to prioritise, adjust, and prove impact.
• Accelerate with AI and agents - Use AI tools and agents actively to compress research cycles from competitive monitoring and win/loss synthesis to persona development, message testing, and brief generation. Build AI-assisted workflows that accelerate content creation and sales asset production without sacrificing quality or strategic rigour. Experiment with emerging agentic tooling to automate repeatable PMM tasks, freeing capacity for higher-leverage strategic work. Share AI workflows, prompts, and best practices with the wider PMM team to raise productivity and capability across the function.
• Mentor and raise the bar - Act as an informal leader and mentor to more junior PMMs, sharing frameworks, reviewing work, and helping the team grow. Contribute to the development of team processes, playbooks, and standards that improve the quality and velocity of PMM output.

We'd love to hear from you if you are:

• An experienced product marketer with 8+ years in B2B SaaS product marketing, ideally in payments, fintech, or developer/platform tooling.
• A masterful storyteller who can distil complex, technical concepts into messaging that resonates with both technical and business buyers.
• Commercially sharp, with strong instincts for how product positioning translates into pipeline and revenue and a proven track record of tying GTM strategy to measurable commercial outcomes.
• A master at aligning launch objectives to commercial value: you connect positioning decisions to where deals are won, where revenue is lost, and what moves the number.
• A confident cross-functional operator who can align and influence Product, Sales, and Marketing leaders without formal authority.
• Highly autonomous and structured, able to manage multiple complex workstreams simultaneously and deliver to a high standard with limited oversight.
• Experienced in running customer research and using insight to inform strategy, not just validate it.
• A skilled writer who takes genuine pride in the quality of the work from a one-page positioning brief to a full sales deck.
• Data-fluent and analytically rigorous: able to build and interpret PMM dashboards, model GTM impact, and connect marketing activity directly to pipeline, revenue, and retention outcomes. Comfortable working with tools like Salesforce, Amplitude, or similar to pull and synthesise commercial insight.
• A practitioner-level user of AI tools and agents actively using them to accelerate competitive research, win/loss synthesis, content generation, and brief creation. Not just curious about AI; building with it every day to move faster and smarter.
• Experienced with agentic workflows and prompt engineering as a craft, and enthusiastic about sharing those capabilities to raise the ceiling of what the PMM team can produce.

At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.

Our Values

• Paddle Together - "None of us, is as smart as all of us"
• Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"
• Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"

Why you'll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

Compensation Range: CA$105,233 - CA$135,944

Location: Toronto; UK

Employment Type: Full time

Location Type: Remote

Department: Commercial Marketing

Compensation: For this role, the expected base salary range is CA$105,233 – CA$135,944. This range is a good-faith estimate of what we expect to pay for this role. Actual pay will vary based on factors such as job-related skills, experience and internal equity.