Marketing Operations Specialist

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

We're looking for a Marketing Operations Specialist to join Paddle's Marketing team, reporting into the Marketing Ops & Programs Lead. This is a hands-on execution role for someone who thrives in the engine room of marketing. You'll keep our marketing operations running smoothly day-to-day: managing tools, building templates, documenting workflows, and making sure the systems and processes that Marketing relies on are clean, consistent, and easy to use. You'll be the person who makes complexity disappear for the rest of the team.

You'll work across our Martech stack including HubSpot, Notion, Asana, Dreamdata, Dust, and Google Workspace, partnering closely with the wider Marketing team and cross-functional partners in RevOps, Business Ops, Data and Commercial teams.

What You'll Do

• Own day-to-day Marketing Operations execution
• Run recurring operational workflows including campaign setup, list management, form flows, routing checks, UTM governance, and lifecycle stage hygiene.
• Maintain and improve MarOps process documentation, checklists, and operational playbooks so the team always has a clear, up-to-date reference.
• Track operational issues, blockers, and follow-ups to ensure they are visible, owned, and resolved promptly.
• Support campaign and programme operations from a setup and logistics perspective, ensuring processes are followed consistently.
• Build and maintain templates and scalable workflows
• Build and own a library of reusable campaign templates, briefing documents, setup checklists, and request forms that teams can self-serve.
• Create standardised workflows and intake processes for common marketing operations tasks.
• Ensure templates and workflows are well-documented, version-controlled, and easy for non-ops team members to follow.
• Identify opportunities to automate or streamline manual, repetitive tasks using AI or native platform automations.
• Support the team in adopting and consistently using templates and processes, acting as a go-to resource for operational guidance.
• Manage and maintain our Martech stack
• Own day-to-day tooling hygiene and administration across the stack: naming conventions, field consistency, list management, campaign tracking, and access processes.
• Document tool ownership, core workflows, key integrations, common use cases, and known limitations so the team can operate confidently.
• Troubleshoot tool issues, escalate where needed, and coordinate with vendors or internal stakeholders to resolve them.
• Support Martech audits, tooling reviews, and onboarding of new platforms when required.

We'd Love to Hear From You If You Have

• 5+ years of experience in marketing operations, campaign operations, or a similar role in a fast-growing B2B SaaS organisation, with a track record of building and improving operational infrastructure, not just maintaining it.
• Hands-on experience administering and optimising Martech tools such as HubSpot, Salesforce, Asana, Dreamdata, Notion, Dust, or similar platforms, with a clear understanding of how they connect across a GTM motion.
• A demonstrated ability to design and implement operational workflows, checklists, and process guides that meaningfully improve team consistency and reduce friction at scale.
• A rigorous, systems-thinking approach to tooling hygiene: you set the standard for naming conventions, field consistency, and platform cleanliness and hold the bar over time.
• Practical experience with automation and AI tools; you don't just have curiosity, you've already used platforms like Dust or Zapier to eliminate manual work and create leverage for your team.
• Strong documentation instincts backed by real output: playbooks, templates, and process guides that teams have actually adopted and relied on.
• A collaborative working style that earns trust across Marketing and GTM; you're seen as a proactive operational partner, not a reactive support function.

Everyone is welcome at Paddle

At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.

Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.

Our Values

• Paddle Together - "None of us, is as smart as all of us"
• Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"
• Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"

Why you'll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

Compensation Range: CA$83K - CA$103K

Location: Toronto; UK

Employment Type: Full time

Location Type: Remote

Department: Commercial Marketing

Compensation: For this role, the expected base salary range is CA$83K – CA$103K. This range is a good-faith estimate of what we expect to pay for this role. Actual pay will vary based on factors such as job-related skills, experience and internal equity.