Ecosystem Programmes Lead

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally.

A senior individual contributor with roots in the apps and SaaS ecosystem who will design and orchestrate our partner and community marketing motion, activating through a network of external community builders, influencers, and partners. This role sits at the intersection of marketing, partnerships, founder relations and ecosystem development, responsible for activating our network of strategic and technical partners, agencies, consultants, and influential operators who work closely with digital product companies.

Your mission is simple but high impact: Activate our ecosystem to drive awareness, preference and referrals for Paddle. You will design and execute programs that enable partners to educate about Paddle and build preference for Paddle across the digital economy. This role focuses heavily on ecosystem activation and influence, ensuring partners have the content, programs, and enablement needed to introduce Paddle to the companies they serve. You will work closely with the Partnerships team, as well as cross functional marketing teams including Product Marketing, Field Marketing, Content, and Brand, to bring partner marketing initiatives to life. This is a senior individual contributor role with ownership over a critical growth channel.

What You’ll Do

• Own the Partner Marketing motion
• Define and execute Paddle’s partner marketing strategy across the app, SaaS and AI sector
• Build scalable programs that enable partners to drive awareness and preference, recommend Paddle as a preferred solution, and generate qualified referrals
• Design a repeatable partner marketing framework that supports both strategic and long tail partners.
• Activate the ecosystem
• Work closely with the Partnerships team to activate partners across key segments such as Strategic and Technical partners, as well as agencies, consultants, operators, and influencers.
• Create programs that help partners introduce Paddle into conversations with digital product companies. Examples include: Partner enablement and education, Joint content and thought leadership, Co-marketing campaigns, Webinars, events, ecosystem activations, referral and advocacy programs.
• Drive awareness through our Partner Network
• Leverage partner audiences to extend Paddle’s reach.
• Collaborate with Brand, Content, and Field Marketing teams to develop co-created content such as: Guides and playbooks, webinars and podcasts, reports and ecosystem insights, and events and community activations
• Ensure partners have high quality assets that make it easy to promote Paddle.
• Build Partner enablement programs
• Create scalable enablement resources that help partners confidently introduce Paddle to customers. Leveraging assets like partner marketing toolkits, messaging and positioning guides, co-marketing templates, campaign frameworks, and referral enablement resources
• Work closely with Product Marketing to ensure partners understand Paddle’s value and differentiation.
• Deliver Measurable Impact
• Establish clear metrics for ecosystem performance.
• Track and optimise Partner driven awareness, referral volume and quality, Partner sourced pipeline, and co-marketing performance
• Continuously test new ecosystem activation approaches to increase reach and influence.

We'd love to hear from you:

• 5+ years in ecosystem marketing, alliances marketing, or B2B marketing within SaaS or technology.
• An ex founder or entrepreneur who has deep experience in building a community. A community builder who has deep connections in the app and SaaS community
• Experience building or operating within communities that influence digital product companies, demonstrated through channels newsletters, podcasts, events, founder communities, accelerator networks, advisory work, or social channels where your ideas reach and influence our ICP.
• Experience building and scaling partner marketing programs that drive measurable pipeline.
• Strong understanding of how agencies, consultants, and technical partners influence buying decisions.
• Experience collaborating closely with partnerships or alliances teams.
• Experience activating ecosystem communities or influencer style networks within B2B markets.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Our Values

• Paddle Together - “None of us, is as smart as all of us”
• Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”
• Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.