At a Glance
- Tasks: Lead EMEA marketing strategy and manage a high-performing team across Europe.
- Company: Join Pacvue, the leading Commerce Media OS powering $12B in advertising spend.
- Benefits: Competitive salary, remote work options, and opportunities for career growth.
- Other info: Be part of an inclusive global community redefining commerce.
- Why this job: Shape the future of commerce while driving impactful marketing strategies.
- Qualifications: 12+ years in marketing with proven leadership in B2B environments.
The predicted salary is between 51750 - 63250 £ per year.
The ideal candidate will be based in London and should be willing and able to travel across Europe for additional client engagements as needed.
About Us: Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.
About the Role: We are seeking an experienced and strategic Director of EMEA Marketing to lead the marketing function across Europe. This role owns the EMEA marketing function end-to-end, partnering with global marketing leadership on shared standards while holding full accountability for regional strategy and results, reporting into our GM of EMEA. The Director will lead the EMEA marketing organization through a team of managers, each owning a discipline (demand gen, partner marketing, content), and will reconcile competing priorities across sales, product, corporate leadership, and global functional heads as the senior voice for EMEA.
Responsibilities:
- Set and own EMEA marketing strategy, contributing directly to how the global function evaluates and refines its overall approach across regions.
- Shape and set EMEA marketing strategy and methodology, contributing directly to how the global function evaluates and refines its overall approach across regions.
- Lead and manage a high-performing marketing team; set performance expectations and foster talent development.
- Oversee integrated marketing campaigns across digital, content, and traditional channels with close collaboration on regional execution of global campaigns.
- Shape regional marketing methodology and priorities, influencing how global strategy itself is defined for EMEA and other regions.
- Partner with the global product marketing team to localize messaging, positioning, and product strategies for key EMEA markets.
- Partner with the global demand generation team to localize campaigns and strategies for key EMEA markets; ensure regional market fit and sales alignment.
- Work with the global events team to ensure EMEA representation and participation; tailor global event strategies for regional relevance.
- Drive lead generation and pipeline development in collaboration with regional sales teams.
- Measure campaign performance and ROI through data analytics; provide regular reporting to leadership on regional performance health.
Skills & Qualifications:
- 12+ years of marketing experience, including senior leadership responsibility across regional or global functions.
- Proven experience leading marketing teams and managing regional/global marketing functions.
- Strong expertise in B2B marketing (experience in SaaS, technology, or professional services preferred).
- Demonstrated success developing and executing integrated marketing strategies.
- Strong analytical skills with ability to interpret data and drive insights.
- Proficiency with marketing automation platforms, CRM systems, and analytics tools.
- Experience working in matrix organizations and collaborating across functions.
- Ability to work effectively in a fast-paced, results-driven environment.
- Ability to challenge the “status-quo” and not be afraid to test new, bold ideas.
Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Director Marketing, EMEA in London employer: Pacvue
At Pacvue, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement within the fast-paced SaaS/Ad Tech industry. With a focus on collaboration and innovation, we empower our team members to excel while enjoying the unique advantages of working in one of Europe's most vibrant cities.
StudySmarter Expert Advice🤫
We think this is how you could land Director Marketing, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pacvue and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pacvue are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pacvue on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pacvue. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director Marketing, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pacvue. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pacvue:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pacvue’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pacvue
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pacvue will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pacvue, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
