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- Tasks: Drive sales and build relationships in the dynamic metals industry.
- Company: Join Easyfairs, a leader in event management with a vibrant culture.
- Benefits: Enjoy flexible working, birthday off, and professional development opportunities.
- Other info: Be part of a fun team with regular socials and a fully stocked office fridge.
- Why this job: Make an impact at the UK's premier metals expo while growing your career.
- Qualifications: 3+ years B2B sales experience and strong communication skills required.
The predicted salary is between 35000 - 45000 ÂŁ per year.
We are looking for a driven and consultative Sales Manager to join the UK Metals Expo team at Easyfairs. UK Metals Expo is the leading annual event that brings the entire metals supply chain together with the worlds of engineering, manufacturing and construction at the NEC Birmingham. It is supported by the UK Metals Council and numerous trade associations, and features 300+ exhibitors and 100+ speakers across four topical seminar theatres covering industrial strategy, sustainability and circular economy, innovation and technology, and supply chain, trade and policy.
Responsibilities
- Own and deliver a personal revenue target for UK Metals Expo (stand space, sponsorship, digital media).
- Proactively generate new business through outbound calling, email, social selling and video meetings.
- Manage and grow a portfolio of existing exhibitors and sponsors, focusing on renewal, upsell and multi‑year agreements.
- Sell across the full range of opportunities: exhibition stands and floorplan optimisation; sponsorships (theatres, features, networking functions, branding); year‑round digital and lead‑generation products (website, newsletters, content, etc.).
- Build and maintain strong relationships with key decision‑makers across the metals industry.
- Meet exhibitors and prospects face‑to‑face at UK Metals Expo, competitor events and client visits, presenting tailored proposals and closing deals.
- Maintain an accurate and up‑to‑date pipeline in the CRM, including activity logging, forecasting and reporting.
- Hit agreed daily activity KPIs when in the office (e.g. c. 40 outbound calls, 90 minutes talk time, 15+ meaningful interactions per day).
- Work closely with the Event Director and marketing team to identify target segments, shape campaigns, and contribute ideas for new features, zones and partner initiatives.
- Collaborate with operations and customer success to ensure a smooth customer journey from contract to on‑site delivery.
- Stay informed about market developments in the metals and industrial sectors to hold credible conversations with clients and identify new revenue opportunities.
- Represent Easyfairs professionally at UK Metals Expo, industry events and meetings, acting as a brand ambassador.
Qualifications
- Minimum 3 years’ B2B sales experience with a clear track record of meeting or exceeding revenue targets.
- Experience in event/exhibition sales selling exhibition space and/or sponsorship for B2B events or in selling to industrial/manufacturing sectors.
- Proven experience in new business development (outbound calling, prospecting, pipeline building).
- Experience in account management, including renewals and upselling existing customers.
- Confident and professional communication skills, both written and verbal, with the ability to engage senior decision‑makers.
- Comfortable selling via phone, video calls and email, as well as in person.
- Strong negotiation and closing skills with a consultative, needs‑based approach.
- Good organisation and time‑management skills; able to manage a busy pipeline and administrative tasks (contracts, CRM updates).
- Willingness to travel within the UK for client meetings and to attend UK Metals Expo and selected competitor events.
- Experience working with or selling into the metals, engineering, manufacturing, construction or broader industrial sectors.
- Knowledge of key themes in the metals industry such as sustainability, circular economy, net zero, supply chain resilience, productivity and automation.
- Familiarity with working to structured activity KPIs (calls, meetings, proposals, pipeline coverage) and comfortable in a performance‑driven environment.
- Experience using a CRM system (e.g. Salesforce, HubSpot or similar) for pipeline management and reporting.
- Ability to interpret basic market data to identify new opportunities.
Benefits
- Birthday day off
- Flexible working and hybrid working
- Enhanced family pay (maternity & paternity)
- Cycling to work scheme
- Interest free travel loans
- Free online academy for professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme 24/7 access to our virtual GP service
- Long service awards
- Pension and salary sacrifice options
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We are proud to be an Equal Opportunity Employer.
Sales Manager UK Metals Expo in Twickenham employer: Packaging Innovations & Empack
Contact Detail:
Packaging Innovations & Empack Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager UK Metals Expo in Twickenham
✨Tip Number 1
Get to know the company and its events inside out. When you walk into that interview, you want to sound like you’ve been part of the UK Metals Expo team for ages. Research their past events, understand their audience, and be ready to discuss how you can contribute to their success.
✨Tip Number 2
Networking is key! Don’t just wait for the interview; start building relationships now. Attend industry events, connect with people on LinkedIn, and engage in conversations about the metals sector. The more familiar faces you have when you apply, the better your chances!
✨Tip Number 3
Practice your pitch! You’ll need to sell yourself just like you’d sell a sponsorship or exhibition space. Prepare a concise, compelling story about your experience and achievements, and be ready to showcase your consultative sales approach during interviews.
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Sales Manager UK Metals Expo in Twickenham
Some tips for your application 🫡
Show Your Sales Skills: Make sure to highlight your B2B sales experience and any specific achievements in your application. We want to see how you've smashed those revenue targets and what strategies you used to do it!
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specifics of the Sales Manager role at UK Metals Expo. Mention your familiarity with the metals industry and how you can contribute to our goals.
Be Personable: Since this role involves building relationships, let your personality shine through in your written application. Use a friendly tone and show us that you’re not just about numbers but also about connecting with people.
Follow Up: After submitting your application through our website, don’t hesitate to follow up! A quick email expressing your enthusiasm can set you apart from other candidates. We love seeing proactive applicants!
How to prepare for a job interview at Packaging Innovations & Empack
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss how you've met or exceeded revenue targets in previous roles. This will show that you understand the importance of performance in a sales environment.
✨Research the Industry
Familiarise yourself with the metals industry, including key themes like sustainability and supply chain resilience. Being able to hold credible conversations about current trends will impress your interviewers and demonstrate your commitment to the role.
✨Prepare Your Pitch
Think about how you would present tailored proposals to potential clients. Practice articulating your approach to new business development and account management, as this is crucial for the Sales Manager position.
✨Showcase Your CRM Skills
Be prepared to discuss your experience with CRM systems like Salesforce or HubSpot. Highlight how you've used these tools for pipeline management and reporting, as this is essential for keeping track of your sales activities and meeting KPIs.