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- Tasks: Drive sales and build relationships in the dynamic metals industry.
- Company: Join Easyfairs, a leader in the events sector with a vibrant culture.
- Benefits: Enjoy flexible working, birthday off, and professional development opportunities.
- Other info: Be part of a supportive team with exciting company socials and growth potential.
- Why this job: Make an impact at the UK's premier metals expo while growing your career.
- Qualifications: 3+ years B2B sales experience and strong communication skills required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
We are looking for a driven and consultative Sales Manager to join the UK Metals Expo team at Easyfairs. UK Metals Expo is the leading annual event that brings the entire metals supply chain together with the worlds of engineering, manufacturing and construction at the NEC Birmingham. It is supported by the UK Metals Council and numerous trade associations, and features 300+ exhibitors and 100+ speakers across four topical seminar theatres covering industrial strategy, sustainability and circular economy, innovation and technology, and supply chain, trade and policy.
Responsibilities
- Own and deliver a personal revenue target for UK Metals Expo (stand space, sponsorship, digital media).
- Proactively generate new business through outbound calling, email, social selling and video meetings.
- Manage and grow a portfolio of existing exhibitors and sponsors, focusing on renewal, upsell and multi‑year agreements.
- Sell across the full range of opportunities: exhibition stands and floorplan optimisation; sponsorships (theatres, features, networking functions, branding); year‑round digital and lead‑generation products (website, newsletters, content, etc.).
- Build and maintain strong relationships with key decision‑makers across the metals industry.
- Meet exhibitors and prospects face‑to‑face at UK Metals Expo, competitor events and client visits, presenting tailored proposals and closing deals.
- Maintain an accurate and up‑to‑date pipeline in the CRM, including activity logging, forecasting and reporting.
- Hit agreed daily activity KPIs when in the office (e.g. c. 40 outbound calls, 90 minutes talk time, 15+ meaningful interactions per day).
- Work closely with the Event Director and marketing team to identify target segments, shape campaigns, and contribute ideas for new features, zones and partner initiatives.
- Collaborate with operations and customer success to ensure a smooth customer journey from contract to on‑site delivery.
- Stay informed about market developments in the metals and industrial sectors to hold credible conversations with clients and identify new revenue opportunities.
- Represent Easyfairs professionally at UK Metals Expo, industry events and meetings, acting as a brand ambassador.
Qualifications
- Minimum 3 years’ B2B sales experience with a clear track record of meeting or exceeding revenue targets.
- Experience in event/exhibition sales selling exhibition space and/or sponsorship for B2B events or in selling to industrial/manufacturing sectors.
- Proven experience in new business development (outbound calling, prospecting, pipeline building).
- Experience in account management, including renewals and upselling existing customers.
- Confident and professional communication skills, both written and verbal, with the ability to engage senior decision‑makers.
- Comfortable selling via phone, video calls and email, as well as in person.
- Strong negotiation and closing skills with a consultative, needs‑based approach.
- Good organisation and time‑management skills; able to manage a busy pipeline and administrative tasks (contracts, CRM updates).
- Willingness to travel within the UK for client meetings and to attend UK Metals Expo and selected competitor events.
- Experience working with or selling into the metals, engineering, manufacturing, construction or broader industrial sectors.
- Knowledge of key themes in the metals industry such as sustainability, circular economy, net zero, supply chain resilience, productivity and automation.
- Familiarity with working to structured activity KPIs (calls, meetings, proposals, pipeline coverage) and comfortable in a performance‑driven environment.
- Experience using a CRM system (e.g. Salesforce, HubSpot or similar) for pipeline management and reporting.
- Ability to interpret basic market data to identify new opportunities.
Benefits
- Birthday day off
- Flexible working and hybrid working
- Enhanced family pay (maternity & paternity)
- Cycling to work scheme
- Interest free travel loans
- Free online academy for professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme 24/7 access to our virtual GP service
- Long service awards
- Pension and salary sacrifice options
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We are proud to be an Equal Opportunity Employer.
Sales Manager UK Metals Expo in London employer: Packaging Innovations & Empack
Contact Detail:
Packaging Innovations & Empack Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager UK Metals Expo in London
✨Tip Number 1
Get to know the company inside out! Research Easyfairs and the UK Metals Expo. Understand their values, mission, and the industry trends. This will help you tailor your conversations and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups related to metals and manufacturing. Building relationships with key players can give you an edge and might even lead to referrals.
✨Tip Number 3
Practice your pitch! Whether it’s over the phone or face-to-face, being able to present your ideas clearly and confidently is crucial. Role-play with a friend or record yourself to refine your delivery.
✨Tip Number 4
Don’t forget to follow up! After meetings or networking events, send a quick thank-you email or connect on LinkedIn. It keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace Sales Manager UK Metals Expo in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Sales Manager role. Highlight your B2B sales experience and any specific achievements in event or exhibition sales. We want to see how you’ve smashed those revenue targets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your consultative sales approach and how you build relationships with key decision-makers. Let us know why you’re passionate about the metals industry and what you can bring to the UK Metals Expo team.
Show Off Your Communication Skills: Since this role involves a lot of communication, make sure your application reflects your strong written skills. Keep it professional yet engaging, and don’t forget to proofread for any typos or errors. We love attention to detail!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly. Plus, it shows you’re keen on joining the Easyfairs family!
How to prepare for a job interview at Packaging Innovations & Empack
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss how you've met or exceeded revenue targets in previous roles, especially in B2B sales. This will show that you understand the importance of performance and can bring value to the UK Metals Expo team.
✨Research the Industry
Familiarise yourself with the metals industry, including key themes like sustainability and circular economy. Being able to hold credible conversations about market developments will impress your interviewers and demonstrate your commitment to the role.
✨Prepare Tailored Proposals
Think about how you would approach potential exhibitors and sponsors. Prepare a few tailored proposal ideas that align with the UK Metals Expo's offerings. This shows initiative and gives the interviewers a glimpse of your consultative selling style.
✨Showcase Your CRM Skills
Be ready to discuss your experience with CRM systems like Salesforce or HubSpot. Highlight how you've used these tools for pipeline management and reporting. This is crucial for the role, so demonstrating your familiarity will set you apart from other candidates.