At a Glance
- Tasks: Lead marketing analytics and AI transformation to drive impactful decision-making.
- Company: Join Pacific Life, a purpose-driven company transforming the financial services industry.
- Benefits: Enjoy competitive salary, work-life balance, and resources for personal growth.
- Other info: Collaborative environment with opportunities to influence cross-functional teams.
- Why this job: Make a real difference in marketing through innovative analytics and AI solutions.
- Qualifications: 6+ years in marketing analytics or related fields with strong leadership skills.
The predicted salary is between 40500 - 49500 £ per year.
Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead - our policyholders count on us to be there when it matters most. It's a big ask, but it's one that we have the power to deliver when we work together. We collaborate and innovate - pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it's the right thing to do. Pacific Life is more than a job, it's a career with purpose. It's a career where you have the support, balance, and resources to make a positive impact on the future - including your own.
We're actively seeking a Director, Marketing Analytics & AI Transformation to join the Consumer Markets Division (CMD) Marketing organization in Newport Beach, CA.
How you will help move us forward:
- Marketing Use-Case & Analytics Discovery: Lead discovery efforts with marketing leaders and key partners to identify repeatable analytic and AI workflows that can be partially or fully automated, including identifying analytical questions and decision points within these workflows.
- Analytics & Agent Experimentation: Translate analytical findings and agent-generated insights into clear, actionable recommendations for marketers and senior leadership, including narratives tailored to non-technical audiences.
- Adoption, Enablement & Change Management: Drive organizational change and adoption of AI- and analytics-powered marketing. Help marketers understand how to interpret analytics, scorecards, and KPIs produced by or impacted by agents.
- Leadership, Governance & Cross-Functional Influence: Lead and influence cross-functional working groups spanning various marketing functions and capabilities. Establish governance, standards, and best practices for marketing AI agents, experimentation, and analytics usage.
The experience you bring:
- 6+ years of specialized experience in marketing analytics, marketing technology, AI/ML, or related disciplines, including significant business knowledge within financial services.
- Demonstrated experience leading cross-functional initiatives and influencing senior stakeholders.
- Strong stakeholder communication and a product mindset, with high comfort operating in ambiguity.
- Proven ability to quantify impact and link analytic outcomes and AI interventions to business value.
What makes you stand out:
It is essential that the successful candidate demonstrate experience and proficiency in articulating business outcomes and benefits with senior leadership.
Director, Marketing Analytics & AI Transformation employer: pacificlife
At Pacific Life, we believe in fostering a collaborative and innovative work environment where every employee can thrive. As a Senior Business Analyst in our Product Development team, you'll enjoy a supportive culture that prioritises your well-being and offers flexible benefits tailored to your needs. With opportunities for professional growth and the chance to make a meaningful impact in the financial services industry, working in beautiful locations like Newport Beach, Omaha, or Charlotte makes this role not just a job, but a fulfilling career with purpose.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing Analytics & AI Transformation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for pacificlife and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like pacificlife are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with pacificlife on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at pacificlife. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Marketing Analytics & AI Transformation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit pacificlife. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of pacificlife:Show us that you’ve done your homework! In your application, briefly mention what you admire about pacificlife’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at pacificlife
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at pacificlife will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At pacificlife, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
