Marketing & Business Development Manager, Baldwin Hills Crenshaw Plaza in Scarborough

Job Summary: The Marketing & Business Development Manager is responsible for developing and implementing marketing programs for the retail center that are based on the center's strategic goals. The three main areas of focus are Marketing for Leasing, Marketing for Sales and Marketing for Business Development.

Responsibilities

• Provide Superior Client Service
• Collaborate with property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue.
• Ensure the properties’ annual marketing plan is directed at achieving owner’s objectives; focused on leasing, sales and revenue; utilizing the resources and tools available.
• Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections.
• Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets are current, complete and accurate.
• Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies and other vendors.
• Review monthly sales reports to have a thorough knowledge of retailer sales track key retailers and category trends.

Leadership, Motivation and Development

• Manage Marketing Coordinator to define, track and achieve measurable goals established during budget strategy and strategic planning sessions.
• Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities.
• Have a thorough knowledge of the area market including all competitive properties, area and customer demographics and available media.
• Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales and participation in marketplace.
• Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
• Develop a strategic public relations and media plan.
• Coordinate ongoing research (online, Scarborough, Alteryx) to support marketing and leasing efforts.

Advertising and Sales Promotions

• Strategically plans and executes center advertising and sales promotions.
• Oversees media buys with MC with various media outlets to determine placement and content.
• Oversees reports/analytics for reviews of sales promotion programs.
• Oversees MC who will write copy, proofs materials and distributes as necessary.
• Works with MC to recruit merchants to participate in planned center programs.
• Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date.
• Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers.

Tenant and Community Relations

• Develops and cultivates relationships with store managers to maximize foot traffic, sales and exposure.
• Develops and implements opportunities for Tenant cross promotions to improve sales.
• Develops and maintains relationships with community groups.

Communications

• In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and furthers the best interests of the company.
• Uses center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to, center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MC.
• Prepares Business Development section of AMR for ownership.
• Oversees Marketing AMR.
• Oversees MC in all aspects of outreach to community partners in support of programs in place including but not limited to hotel, office, school, nonprofit programs.

Special Events

• Plans and works with MC to implement all center events.
• Serves as primary contact for all event operations.
• Coordinates events’ operations with MC participating departments & vendors.
• Reviews event logistics and performance.
• Researches and recommends appropriate events for center participation and sponsorship.
• Conducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes/adjustments for the following year.
• Leads the strategic vision of the center’s website and designs same for optimization and friendly user interface – both customer and tenant.
• Monitors website usage & analytics on a monthly basis.
• Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, events - with a consistent voice and professional presentation consistent with a first-class shopping center.
• Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers.
• Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed.
• Oversees MC orders of visual display items, within budget guidelines.
• Work with MC to coordinate preparation, installation and takedown of center seasonal décor with Engineering and Maintenance, creates calendar of tasks, and monitors budgeted expenses.
• Recommends and researches additions to and changes in seasonal décor.
• Oversees, manages, and schedules installation and takedown of seasonal décor as needed.

Business Development

• Responsible for Business Development revenue.
• Source local, regional, and national clients for advertising and sponsorship opportunities.
• Develop Business Development collateral.
• Provide custom decks and renderings to potential clients.
• Update research materials with latest demographic information.
• Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team.
• Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs.

Qualifications

• Bachelor’s degree in Marketing or related field and/or 3 - 5 years in professional experience, retail and/or related shopping center experience.
• Knowledge of marketing fundamentals and research and reporting.
• Excellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop.
• Ability to easily learn and use new systems.
• Strong organizational, time management and delegation skills.
• Excellent interpersonal, oral and written communication skills.
• Social Media skills and experience posting for a company.
• Ability to deal with multiple tasks effectively and establish priorities.
• Strong attention to detail.
• Must have flexibility to work varied schedules including weekends and evenings.

Compensation

• Exempt position.
• Salary based on experience and qualification.