Job Title AVP Marketing Job Description We're looking for an AVP of Marketing to help shape the next phase of UnderwriteMe's growth. We're investing in our marketing capability as we expand our portfolio and bring new propositions to market. We're looking for a leader who can strengthen how customer, commercial and market insight shape growth decisions across the business. This is a global role, reporting to the Chief Product Officer. You'll lead Product Marketing, Brand and Customer Marketing across our Decision Platform and Protection Platform businesses, helping us identify growth opportunities, bring new propositions to market and strengthen how we communicate value to customers. This role sits at the intersection of Product, Commercial and Marketing. You'll play an active role in the direction of both our Decision Platform and Protection Platform businesses as part of their Leadership Teams, helping shape strategy, identify growth opportunities and influence key business decisions. This is a hands-on leadership role. You'll lead a small team while remaining actively involved in strategy, positioning, launches, customer insight and key business decisions. What you’ll do • Define the marketing strategy across Product Marketing, Brand and Customer Marketing, owning marketing investment and budget decisions to ensure resources are focused on opportunities with the greatest commercial impact. • Shape positioning, messaging and proposition strategy across the UnderwriteMe portfolio, helping customers understand our value and commercial teams communicate it effectively. • Lead go-to-market strategy for new products, capabilities and strategic initiatives, improving the effectiveness of launches and market adoption. • Bring customer, market and competitive insight into product, commercial and business decision-making, ensuring priorities are informed by evidence rather than assumption. • Lead pricing and packaging strategy across the UnderwriteMe portfolio, balancing customer value, market competitiveness and commercial performance to support sustainable growth. • Identify market opportunities, emerging trends and changing customer needs, helping shape growth strategy, proposition development and investment decisions. • Strengthen the UnderwriteMe brand, ensuring our market presence, narrative and communications reflect the value we deliver to customers and partners. • Improve how customer outcomes, success stories and market evidence are captured and used to support growth, adoption and commercial conversations. • Play an active role on the Decision Platform and Protection Platform Leadership Teams, aligning priorities, challenging assumptions, improving cross-functional execution and helping drive business performance and growth. • Establish clear measures of success for marketing activities and use insight and performance data to continuously improve effectiveness and impact. • Represent the voice of the customer and market in senior leadership discussions, influencing business strategy and helping the organisation make better decisions. • Lead, develop and grow a high-performing marketing team, creating clarity, accountability and strong cross-functional collaboration. What success looks like In your first year you will: • Strengthen the positioning, narrative and market presence of both the Decision Platform and the Protection Platform. • Improve how customer and market insight informs product, commercial and strategic decision-making. • Increase the effectiveness of proposition development, go-to-market execution and product launches. • Build stronger customer proof, evidence and market credibility to support growth and commercial performance. • Establish marketing as a trusted strategic partner to Product and Commercial teams, with a clear and measurable contribution to business growth. • Build a connected marketing community across UnderwriteMe, bringing together Product, Brand and Customer Marketing with the local Revenue Marketing teams to share insight, align priorities and maximise impact. • Build close working relationships with Pacific Life Re and Pacific Life marketing colleagues, ensuring UnderwriteMe is well connected to the wider group. • Develop a high-performing marketing function that combines strong execution with strategic influence. What you’ll bring Marketing leadership experience You have experience leading Product Marketing, Go-to-Market or broader marketing functions within B2B SaaS, technology or platform businesses. You've successfully launched products, propositions or new capabilities and can demonstrate the commercial impact of your work. Commercial judgement You understand how products, customers, markets and revenue growth connect. You're comfortable making trade-offs, prioritising investment and focusing teams on the areas that will create the greatest impact. Customer and market orientation You know how to uncover meaningful customer, market and competitive insight and turn it into practical actions that improve products, propositions, go-to-market execution and business performance. Positioning and storytelling expertise You have a track record of developing compelling positioning, messaging and propositions that help customers understand value and help commercial teams win. Leadership and influence You build trust quickly, bring people together around shared outcomes and can influence senior stakeholders across multiple functions. You've built and developed high-performing teams while maintaining high standards for execution. Thriving in growth environments You're comfortable operating in a business that is evolving and scaling. You can balance strategic thinking with practical execution and are energised by building new capabilities, improving how things work and helping organisations grow. Global market experience You've supported growth across multiple international markets and understand how customer needs, market dynamics and commercial priorities vary by region. You're comfortable working across time zones and collaborating with teams, partners and customers around the world. Nice to Have • Experience within insurance, insurtech, fintech or another regulated industry. About UnderwriteMe UnderwriteMe is an Insurtech software business and subsidiary of Pacific Life Re (PL Re), a global life and pensions reinsurance firm. We have a vision to help everyone purchase protection insurance by using data and disruptive technology to transform our partners and markets in order to make their underwriting processes as quick and efficient as possible. Our core products are: • Decision Platform - a B2B enterprise platform that provides a best-in-market Underwriting Rules Engine used by over 30 insurers to power their underwriting decisions. The product is sold across UK
Brand and Marketing Lead employer: Pacific Life
Pacific Life Re is an exceptional employer that prioritises employee well-being and professional growth, offering a supportive work culture enriched by diversity and inclusion. As a Talent Intelligence & Recruitment Marketing Analyst, you will benefit from comprehensive healthcare coverage, generous leave policies, and opportunities for continuous learning, all while contributing to innovative recruitment strategies in a dynamic environment. Located in a vibrant area, the company fosters collaboration and creativity, ensuring that every team member can thrive and make a meaningful impact.
