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- Tasks: Lead digital marketing strategies and customer retention for a top houseware brand.
- Company: Join Joseph Joseph, a global leader in innovative houseware solutions.
- Benefits: Enjoy competitive salary, hybrid working, and exclusive staff discounts.
- Why this job: Make a real impact in a dynamic D2C environment with a passionate team.
- Qualifications: Experience in digital marketing and CRM, with strong analytical skills.
- Other info: Flexible working hours and excellent career growth opportunities await you.
The predicted salary is between 36000 - 60000 £ per year.
At Joseph Joseph we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world's leading houseware brands with a global presence spanning over 100 countries, available in most major retailers and independent specialty stores worldwide as well as our rapidly growing ecommerce channel. D2C is a strategic priority for the business and we are looking for an experienced and passionate Head of Digital & CRM to join our growing team.
In this role, you will be responsible for developing a digital brand and performance marketing strategy to drive new customer acquisition across our key global regions (UK, US, Europe & Australia). You will also take ownership of our customer retention program, developing effective strategies to reduce customer churn and increase CLTV. You will manage a small team of digital/CRM marketers and partner agencies across the full marketing mix, working closely with our eCommerce and creative teams. This is a fantastic opportunity for an experienced hands-on marketer to help scale our D2C business.
What You Will Be Doing
- Develop, in partnership with the eCommerce director, an effective new customer acquisition strategy.
- Oversee the development and optimisation of campaigns and channel strategy across SEO, SEM, Social, email, website, paid digital and all other relevant channels.
- Work with the digital design team to develop effective creative assets to support the above strategy, ensuring continuous feedback and optimisation.
- Implement an experimentation programme and learning agenda on all digital marketing activities to improve optimisation and ROI by channel.
- Manage relevant third-party agency relationships (Media, SEO, affiliate, ESP).
- Manage the digital marketing budget and deliver ROAS/CPA against agreed targets.
- Analyse and report performance on a weekly/monthly/quarterly basis.
- Develop an effective retention strategy to increase customer retention and CLV.
- Lead, inspire and manage a digital & CRM team of two.
What We Need From You
- Demonstrated experience in digital marketing and CRM within a direct-to-consumer (D2C) environment.
- Strong analytical capability, with the ability to translate data into clear, actionable insights.
- A strategic mindset combined with a hands-on, results-driven approach.
- Proven ability to build strong networks, with excellent communication and presentation skills.
- Collaborative team player with a confident, engaging, and personable style.
- UK and international experience is desirable but not essential.
What You Will Get From Us
- Competitive salary and holiday allowance.
- Company performance related bonus.
- A pension contribution.
- An exclusive staff discount.
- Hybrid working – 3 days a week in the office, 2 from home with flexible start/finish times.
- External private employee wellbeing support.
- Access to Perkbox.
- Season-ticket travel loan.
- Cycle to work scheme.
- Holiday trading (buy/sell) and extra holiday days for long service.
Head of Digital Marketing and CRM employer: Pacific Coast Marine Windshields
Contact Detail:
Pacific Coast Marine Windshields Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing and CRM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital marketing strategies and come ready with ideas on how you can contribute to their D2C goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Joseph Joseph.
We think you need these skills to ace Head of Digital Marketing and CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing and CRM role. Highlight your experience in digital marketing and CRM, especially in a D2C environment. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can help scale our D2C business. Be sure to mention any relevant achievements that demonstrate your strategic mindset.
Showcase Your Analytical Skills: Since strong analytical capability is key for this role, make sure to include examples of how you've used data to drive marketing decisions. We love seeing how you translate insights into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this fantastic opportunity!
How to prepare for a job interview at Pacific Coast Marine Windshields
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing and CRM. Be ready to discuss how you've successfully implemented campaigns in the past, especially in a D2C environment. This will show your passion and expertise in the field.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've translated analytics into actionable insights that improved customer acquisition or retention. This is crucial for the role, so make it count!
✨Demonstrate Team Leadership
Since you'll be managing a small team, think of examples where you've led and inspired others. Discuss your approach to collaboration and how you’ve fostered a positive team environment. Highlight any successful projects that resulted from your leadership.
✨Be Ready to Discuss Budget Management
Understand the importance of managing a digital marketing budget effectively. Prepare to share your experience with budget allocation and how you've achieved targets like ROAS and CPA. This will show that you're not just creative but also results-driven.
