CRM Manager - Maternity cover 12 month FTC

At Joseph Joseph, we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major department stores and independent houseware stores worldwide, as well as our rapidly growing ecommerce channel.

We are looking for a talented CRM/Email Manager to join the Ecommerce Team on a maternity cover 12-month fixed-term contract. Reporting directly to the Head of Digital Marketing & CRM, you will also be responsible for the day-to-day management of the Email Marketing Executive.

What you will be doing:

• Oversee the retention strategy to achieve customer retention targets and increase revenue from existing customers through effective CRM strategy, channel execution, and understanding of current customer behavior.
• Manage the company’s loyalty programme—management, analysis, and optimization.
• Own and manage the email marketing strategy—planning, overseeing briefing, creative and A/B testing plans, reporting, and driving performance through broadcast and lifecycle journey-building.
• CRM customer data reporting and analysis—tracking shopping behavior of new and existing customers, building weekly, monthly, and yearly reports with actionable insights.
• Own and manage the SMS marketing strategy—planning, A/B testing, reporting, driving performance, and managing spend.
• Grow the database using paid and organic tools, e.g., Meta lead generation, website data capture including popups, Preference Centre, and brand-led data capture initiatives.
• Customer segmentation—segmenting the base to ensure optimal and efficient targeting and retargeting across all channels.
• Work closely with the Ecommerce, Brand, and Digital Design teams on campaign planning, briefing, and execution.
• Manage relationships with our ESP (Ometria), SMS provider (Attentive), and loyalty provider (Yotpo).

What we need from you:

• Analytical mindset and comfort working with customer data.
• 3+ years’ experience in a similar CRM role.
• Experience managing email marketing for a similar-sized business.
• Experience managing a loyalty programme for a similar-sized business.
• Competent presentation skills and ability to present to the wider team regularly.
• Understanding of current GDPR compliance regulations.
• Experience with Ometria (preferred).
• Experience with Attentive (preferred).
• Experience with Yotpo (preferred).

What you will get from us:

• Competitive salary and holiday allowance.
• A pension contribution.
• An exclusive staff discount.
• 24/7 healthcare appointment support.
• Hybrid working—3 days in the office and 2 days from home, with flexible start/finish times.
• External private employee wellbeing support.
• Access to Perkbox.
• Volunteer days.
• Team recognition scheme.
• Training and development opportunities.

Team: Ecommerce

Locations: London, Remote

Status: Hybrid